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Google just rolled out a major search algorithm update (March 2025). It’s the first core update of the year and is already shaking up search rankings. Why should home service businesses care? Because changes in search visibility can boost or bust your lead flow—both in organic traffic and paid ads. ?? What’s happening? ? Google’s core updates change how it ranks content—your website’s quality, relevance, and credibility are under the microscope again. ? Some contractor sites will jump in rankings, others may drop. Early reports suggest local service pages with strong, helpful content are seeing a boost. ?? What this means for home service companies: ? Organic leads: If your site climbs, expect more calls & inquiries. If it drops, fewer eyeballs = fewer leads. ? PPC adjustments: A dip in organic traffic? You might lean more on Google Ads, but higher competition = higher costs. If organic improves, you could save ad spend or reinvest. ?? Next steps (don’t panic!): Check your analytics this week—see which pages gained or lost traffic. Then: 1. Focus on quality content: Organize your content into clear service categories, sub-services, common problem signs, and specific solutions to guide homeowners smoothly from question to conversion. 2. Optimize your Google Business Profile: Keep info, photos, and reviews updated—this update likely affects local search too. 3. Diversify lead gen: Don’t rely solely on SEO. A balanced mix of PPC, referrals, email, and local branding ensures stability. Bottom line: ?? Stay informed and adaptable. Contractors who consistently improve their marketing can turn algorithm updates into opportunities—not setbacks. Read more in the comments below ??

???????? ???????? ???? ???????? ???? ???????? ???? ????????: ??????’?? ?????????? ???????????? ???????????? Recently, Ogburn Construction, Inc. saw an opportunity to reach more homeowners searching for their services online. With the right adjustments to their local visibility strategy, they’ve seen remarkable growth—and the numbers speak for themselves: ?? ?????????????? ???????? ???????????????? (??????) improved from 13.84 to 4.07 – moving them from barely visible to a top search result in their service area. ?? ?????????????? ?????????? ???????? ???????????????? (????????) jumped from 16.03 to 4.34, helping them show up more consistently across searches. ?? ?????????? ???? ?????????? ?????????? (????????) surged from 0.45% to 55.10%, meaning they’re now connecting with more than half of the people searching for “concrete leveling near me.” More visibility → More calls → More homeowners getting the help they need. This kind of progress doesn’t happen overnight. It takes a solid strategy, quick execution, and a willingness to adapt. Shoutout to Stephen Ogburn for embracing the process and taking action—his commitment to making improvements helped fuel these results. If your home service company's visibility is “in the red”, I’d love to share a few ideas to help turn things around—just shoot me a message.

Search engines have changed. If your SEO strategy hasn’t, you could be missing out. Many businesses assume that once their website is “SEO-optimized,” they’re set. But in 2025, search engines are evolving faster than ever, and the old “set-it-and-forget-it” approach no longer works. Here’s why: ? ?????????????????? ?????? ?????????? ??????’?? ???????? ?????? ????????????. Having clean site architecture, fast load speeds, and structured data is essential, but it’s just the foundation, not the strategy. ? ???????????? ?????????????? ?????? ???????????????????????? ???????? ????????????. Google’s AI-driven search results (SGE) and real-time ranking adjustments mean that content must directly answer searcher queries—not just contain the right keywords. ? ???????? ????% ???? ?????? ?????????? ?????? ???????? ?????????????? ?????????????? (????????????). Why? Because most aren’t built for how search engines work today. SEO that works in 2025 is dynamic, audience-driven, and built around intent—not just keywords and backlinks. It’s about understanding how Google interprets search queries, optimizing for AI-generated results, and creating content that matches real-world search behavior. ?? Check out the graphic below for a simple breakdown of what winning SEO looks like in 2025.

Search engines have changed. If your SEO strategy hasn’t, you could be missing out. Many businesses assume that once their website is “SEO-optimized,” they’re set. But in 2025, search engines are evolving faster than ever, and the old “set-it-and-forget-it” approach no longer works. Here’s why: ? ?????????????????? ?????? ?????????? ??????’?? ???????? ?????? ????????????. Having clean site architecture, fast load speeds, and structured data is essential, but it’s just the foundation, not the strategy. ? ???????????? ?????????????? ?????? ???????????????????????? ???????? ????????????. Google’s AI-driven search results (SGE) and real-time ranking adjustments mean that content must directly answer searcher queries—not just contain the right keywords. ? ???????? ????% ???? ?????? ?????????? ?????? ???????? ?????????????? ?????????????? (????????????). Why? Because most aren’t built for how search engines work today. SEO that works in 2025 is dynamic, audience-driven, and built around intent—not just keywords and backlinks. It’s about understanding how Google interprets search queries, optimizing for AI-generated results, and creating content that matches real-world search behavior. ?? Check out the graphic below for a simple breakdown of what winning SEO looks like in 2025.