Signal Theory Inc.

Barkuterie Boards: Where Pet Food Meets Psychology ?? From bow-wow boards to gourmet yappetizers, we explored why humans love treating their pets to high-end culinary experiences. Turns out, the psychology behind pet spoiling isn't just adorable – it's a powerful insight for pet food brands. Dig into the full story here ? https://lnkd.in/gjG3NzbC #SignalTheory #SignalTheoryProductions #Barkuterie #BehavioralMarketing

Where there is Kowing, there is culture. Jon’s summer sabbatical was a journey of sound, history and superfandom. It started in Idaho, soaking in the Festival Orchestra that featured his husband Alex, a cellist. But the highlight was yet to come – joining Alex and the Kansas City Symphony on their first-ever international tour, playing three of Europe’s most prestigious concert halls. Amsterdam came first, with the 140-year-old Concertgebouw setting the stage. Then Berlin, pulsing with culture. Finally, Hamburg and the breathtaking Elbphilharmonie — an architectural marvel perched over the Elbe River. The shows were triumphant wins. Jon still beams with pride over the performances of his husband and friends. Kowing’s journey was a reminder of what music, travel and culture can do – bring people together, create unforgettable memories and give you stories the ad agency will envy for years. #WorkSabbatical,?#WorkLifeBalance,?#Travel,?#SignalTheory

It’s always great to spend a morning with the future of advertising. Thanks so much to KC Ad Club, our participating team members, and all those who helped make this special event happen. #SignalTheory #KCAdClub #SparkKC #BehavioralMarketing

It’s harvest time – and no you don’t need a farm to join in. Our Harvest Time AR filter saw 220% more engagement than other John Deere social campaigns. Users also “harvested” the equivalent of 28,000 acres or 21,000 football fields. Developed in-house through Meta Spark Studio, Harvest Time gamifies the most important time of year for farmers, allowing users to experience the excitement of harvest in a race to see who can haul in the most bushels in 45 seconds. And to top it off, the selfie share function at the end allowed users to tout their high score on social channels. See the impact this interactive experience had on John Deere’s online presence in our case study. Click here to check it out ?? https://lnkd.in/gGuWvG-x #SignalTheory?#BehavioralMarketing?#ClientWork

Look at those awards! So proud of all the? work that was recognized at this year’s AIGA Kansas City Design Awards.

Signal Theory is hiring! Here are just a few perks of working at Signal Theory: ?? Hybrid work schedule ?? Great PTO ?? Sabbatical at eight years ?? Eight weeks of paid parental leave ?? Office dogs and pawternity leave Learn more about our company culture and all Signal Theory benefits on our careers page. https://lnkd.in/g5eTYja

Who says you can’t play with your food? Especially food for dogs. Watch as we make a? bite-sized tower of gobble-worthy doggie delights. Explore how behavioral science explains our attraction to premium pet food by clicking here ? https://lnkd.in/gjG3NzbC

Elevated eats for dogs! ?? ?? Have you ever wondered why dogs always seem to want a bite of whatever their humans are eating? While appealing smells are certainly a piece of the equation, canine social instincts also play a major role in their undying desire for table scraps. Because they evolved as pack animals, dogs are instinctually predisposed to eat socially. So whether their human “pack” is snacking on saltines or digging into a prime steak, they think that your food is for them. In the case of this Barkuterie dish, it can be! Click here to explore the connection between behavioral science and the distinctly human appeal of premium pet food. ???https://lnkd.in/gjG3NzbC

Join Signal Theory Staff Members Madyson Schuck, Elijah Kleinsmith, Erin Giffin, Mitchell Howard, Paige Stortz and Lauren Langfitt tomorrow at Spark KC and gain actionable insights to help you land your dream marketing job. Register here ?? https://lnkd.in/gJJm6MUb

Signal Theory's Senior Director of Brand Strategy Samantha Scantlebury, uncovers the behavioral science driving our obsession with premium pet food and reveals its impact on marketing strategies. Dive into three science-backed tactics to level-up your pet marketing campaigns and forge deeper connections with today's discerning pet parents in this fast-paced, ever-changing market. #PetMarketing #PremiumPetFood #BehavioralScience #BehavioralMarketing