Sightly

Yesterday, our CEO Adam Katz was a guest lecturer for NYU Stern School of Business! Adam was invited by Dr. Ngoc Pham to speak on key topics like building customer value and managing the product life cycle. Adam walked the students through the evolution of Sightly and our Brand Mentality? platform, from where we started to where we are today. Along the way, he tied in his personal journey—a story of grit, growth, and taking risks. The session wrapped up with a case study tackling real challenges we’re solving right now. Huge thanks to Adam for representing us—it’s always inspiring to see Sightly team members contribute to initiatives like this! #Leadership #BrandBuilding #CustomerValue #ProductLifecycle #Innovation #Entrepreneurship #NYUStern #Mentorship #BrandMentality

We're excited to announce that Sightly is officially partnering with Greenplaces as part of our commitment to sustainability. Just like we tell the brands we work with: if you believe in something, stand by it all year long. That’s why we built our Brand Mentality? platform—to help brands lead with authenticity and take action based on their values. We believe our planet needs our help, and urgent changes are necessary, which is why we’re partnering with Greenplaces to make a real difference. Greenplaces is an all-in-one software platform that makes sustainability easy and impactful. Their tools allow us to track our carbon footprint and implement reduction strategies. This partnership not only helps reduce our environmental impact but also empowers the brands we work with to embrace greener practices. Our sustainability journey began last February when we proudly joined Ad Net Zero US, an organization dedicated to reducing the carbon impact of advertising. Since then, we've been learning, volunteering, and taking tangible steps toward more sustainable practices. Ad Net Zero has been instrumental in helping us integrate eco-conscious thinking into our Brand Mentality profiles, allowing brands to seamlessly connect sustainable thinking to their content, audiences, and key moments. Now, we’re taking our efforts further by integrating sustainability into our own operations through our new partnership with Green Places. Together, we’re driving positive change across the industry and making? sustainability an integral part of our daily operations. #Sustainability #AdNetZero #GreenPartnership #SustainableBusiness #BrandMentality Adam Katz Annalise Curvelo Maeve Gordon Marissa Price Clare Weber Michael Cong Kristen Ribero Erin Bryson Charlotte Stewart Corinne Hanson Jeremy Globerson Tara Greene Rachel Schnorr John Osborn

Today is Indigenous Peoples' Day, a time to honor and celebrate the history, culture, and contributions of Native communities. At Sightly, we reflect on the importance of diverse perspectives in shaping innovation and creating a better future for all. Click here to learn about the history of Indigenous Peoples' Day, its growing recognition, and the ongoing challenges faced by Indigenous communities:?https://lnkd.in/et3W4Y6v

?????? ?????????? ?????? ???? Advertising Week New York ????????’?? ????????????????????! We wrapped up the week by exploring trends that will shape the future of advertising—many of which we've been preparing for. ?? ???????????????? ?????????????????? ?????????????? ????????????????????????: We heard how integrating products into storytelling can deepen audience connections. Maybelline’s partnership with Love Island is a great example, where the product became part of the storyline in a way that felt authentic to viewers. As a sponsor of SNL, Maybelline allowed the show’s writers to craft the ad, ensuring the content felt natural and aligned with the show’s tone, seamlessly integrating their hero product into the storyline. ?? ??????????????????-???????????? ??????????????????: Successful brands are embracing community-building as a core strategy. Tarte Cosmetics has found success by focusing on their 4 C’s: consumers, creators, corporate partners, and charity. They’ve been early adopters of platforms like TikTok, showing that viral moments not only excite but also drive long-term success by nurturing communities that elevate the brand. Tarte has reached a point where their community speaks for their products. ?? ?????? ?????????? ???? ????????-???????? ??????????????: Long-form content is gaining momentum as creators blend advertising into their stories. YouTube is at the forefront of this, with creators becoming ad agencies themselves, naturally weaving brand messaging into their content.? The key challenge—and opportunity—is balancing short- and long-form formats to keep audiences engaged. As the AdWeek festivities wrap up, we want to give a big shoutout to the Sightly team members who traveled from near and far, giving their all this week! It’s been incredible to see our Sightly team representing us so well, spreading the word about how we help brands embrace the speed of culture through Brand Mentality?. One of the highlights of the week was gathering for a great group dinner, where we got to celebrate our SVP of Sales' Ben Lambert’s birthday! A huge thanks to everyone for your hard work and dedication! And a special shoutout to all the clients, partners, and friends who met up with us, invited us to their offices, and shared their time—your support means the world to us! #AWNewYork24 Adam Katz Annalise Curvelo Marissa Price Donna Kirkland Adelaide Giesey Mike Van Megan Amic Marina Filippelli Gillian Follett Lauren Benedict Jordan Matter TikTok for Business

?????? ?? ?????? ?? ???? Advertising Week New York ?????????????? ?????? ????????????! ???????? ???????? ?????????????? ?????????? ???? ????????, ???? ?????????????? ?? ?????? ???? ????????????. ???????????? ???????????? ?????? ????????????????, ?????? ???????????? ??????????????: ?? ???????????????????????? ???? ???????????????? & ???????????????????????? Authenticity is the foundation of personal branding—knowing who you are is essential. Brands must commit to causes that reflect their values, building credibility and trust by backing their actions with real intent. From podcast hosts Claudia Oshry and Benjamin Soffer to Peloton Interactive’s Cody Rigsby, the message was clear: success comes from being true to yourself. Creators thrive when authentic, leading to success for their brands and partners. Including diverse decision-makers who understand the communities represented strengthens this authenticity. At The Female Quotient Lounge, Devika Mathrani reminded us, “You cannot just stand on a stage and make a statement. You actually have to take action behind that. You have to be seen as a convener of other people.” ?? ???????????????????????? ???????? ???????????????? In a panel with SNL and brand partners, we learned how humor helps brands connect authentically with audiences. Integrating humor across CTV, social, and display ads guides Gen Z and millennials through relatable journeys, creating memorable, growth-driving experiences. A perfect example of storytelling through innovation is Under Armour’s AI-powered campaign with Anthony Joshua. To succeed, they needed to capture the athlete’s mindset. By allowing Joshua to remain in training while using generative AI to tell his story, they proved technology can enhance the storytelling process without sacrificing authenticity. AI, while transformative, is? not a substitute for human creativity or direction, it’s just a tool that can empowers creators to work faster. ?? ?????? ?????????? ???? ???????? ?????????????????? Success in influencer marketing lies in selecting influencers with engaged, loyal communities. True impact comes from authenticity and personal connection. Brands that balance their messaging with the influencer’s voice create content that resonates without alienating audiences. ???? ?????????? ?????? ?????????? ??, we joined UKAEG with industry leaders at the Inaugural Leadership Reception. Thank you, Rebecca Kozlen, for the warm welcome. ?????? ?????? ????????????????: brands and creators must commit to causes that align with their values, earning trust by backing their actions with real intent. Sound familiar? That’s what our Brand Mentality? platform was built for, and it’s exciting to see the industry ready for it. Let’s connect before the week wraps up! Marissa Price Maeve Gordon Annalise Curvelo Walt Cheruk Krithiga S. Danielle Calciano Taylor D. Rebecca Bibb Brian Boring Dustin Callif Ilyse Liffreing Alexandra Ross Advertising Association

Advertising Week New York ?????? ?? ????????????????????! We kicked off the day with our partners at Ad Net Zero in the Scale Up Lounge, where: ??John Osborn shared exciting updates on their Five Action Plan and the Global Media Sustainability Framework.? ??Industry leaders discussed how agencies are making production processes more sustainable, using tools like We Are AdGreen’s carbon calculator to measure the carbon footprint of shoots. ??WildAid’s Stephanie Hill and partners highlighted their mission-driven ad campaign, which integrated sustainability into media planning and buying. We had the pleasure of attending TikTok's Invite-Only Lunch at Serra Eataly. On the Tech Stage, these panels stood out: ?? "?????? ???????????????????? ???? ???????????????? ?????? ???????????????????? ?????????????????? ?????? ?????? ??????????????????????" – Panelists discussed how aligning metadata with targeted audiences boosts performance and eCPMs. They also explored the integration of 1P data for seamless planning. Dove’s case study showed the power of using metadata and social platforms to maintain authenticity and build community connections. At Sightly, our Brand Mentality? platform mirrors this by ensuring values align with paid media for authentic audience engagement. ?? "???????????? ???????????? ???????????? ?????? ???????????????? ???????????????????? ???????????? ?????????? ?????? ??????" – This panel focused on how authenticity is key when working with creators. Involving them early in strategy ensures relatable, impactful content. Creators act as powerful cross-channel influencers. At Sightly, we support this with features that tie social media to the causes and values most important to your brand. ?? "?????????????? ???? ?????????????????????? ?????? ??????????????, ????????-???????????? ??????????????????" – This panel explored strategies for adopting AI in marketing while emphasizing responsible and secure practices. Experts discussed integrating AI across workflows to drive smarter, more efficient campaigns. At Sightly, our AI-powered Brand Mentality? platform does just that—enabling real-time, data-driven decisions that align brand values with targeted campaigns for more impactful and authentic results. We wrapped up the night with a great dinner with Katie Beltz-Long and Caroline Cheung from Beachfront, followed by Sigma Software Group’s AdTech Poker Night at the Raines Law Room. A perfect close to an exciting first day! #AWNewYork24 #BrandMentality #Authenticity #SocialMedia #CTVAdvertising David Rolfe Simon Sikorski Emily P. Fleischer Kellyanne Perez-Vera, MBA Andy Batkin Bryan Rowley Ben Riley James O'Connor Ann Nguyen Tim Ware Fariba Zamaniyan Richie Hyden Kevin Weigand Ashley Cooksley Linn Frost Jayvee Nava Brady Bridget Schwartz Kathryn Fernandez Maeve Gordon Elizabeth Shevins Annalise Curvelo Marissa Price Walt Cheruk Krithiga S. Ben Lambert Danielle Calciano Adam Katz

Echoing everything CEO Adam Katz shared!?Sightly's mission is truly coming to life.??? As of early Q4, we’ve officially surpassed our 2023 gross revenue, with even more wins on the horizon. This milestone is a testament to the resilience of the Sightly team, who’ve continued to stay focused on delivering real value, even through challenging years in the marketing and advertising industry. From building our?Brand Mentality? platform?to help brands align their messaging with their values, to expanding our paid media and tech capabilities, we’ve only just begun. Special thanks to Adam Katz for his incredible leadership in driving Sightly’s vision forward. Onward and upward! #BrandMentality #RevenueMilestone #Innovation #Leadership #Teamwork #Growth

Sightly is thrilled to announce our partnership with Adelaide , the leader in attention-based media quality measurement! Together, we’re enhancing media quality insights by combining Sightly's expertise in contextual relevancy and real-time decision-making with Adelaide's omnichannel attention metric, AU. With our Brand Mentality? platform, we ensure brands’ messaging aligns with relevant content in real time, boosting the attention campaigns receive. With the added power of AU, this partnership takes a significant step in helping brands drive stronger results and maximize impact across all digital channels. Learn more about how this partnership can enhance your marketing strategy by visiting https://lnkd.in/e8n2b7di. Schedule a demo at?https://lnkd.in/eK7MggjN today! #Partnership #AttentionMetrics #RealTimeMarketing #MediaQuality #VideoAdvertising Adam Katz Annalise Curvelo Edward McElvain Jordan Weiers

Excited for the kickoff of Advertising Week New York today! Let us know if you’ll be there—we’d love to connect!??? #AWNewYork24 Adam Katz Marissa Price Ben Lambert Elizabeth Shevins Annalise Curvelo Maeve Gordon Alena DeSalvo Krithiga S.

Sightly is headed to?Advertising Week New York, happening next week from October 7th to 10th in the Penn District! Attending Advertising Week? Reach out to book time with our team!?https://lnkd.in/eK7MggjN We’d love to chat about how our Brand Mentality? platform empowers brands to make fast, value-aligned decisions in real time. See you there! #AWNewYork24 #RealTimeMarketing #BrandMentality ADWEEK Adam Katz Marissa Price Ben Lambert Elizabeth Shevins Annalise Curvelo Maeve Gordon Alena DeSalvo Krithiga S.