Sightly

Sightly had an incredible experience at The Ad Club’s Women’s Leadership Forum 2025 this week. This year’s forum,?????????????, centered on how we can build each other up and support one another’s voices and visions. It was truly inspiring to hear from so many incredible women leaders who are driving positive change in their industries and motivating others to take action. A highlight of the event was sponsoring the welcome dinner for the Women’s Leadership Speakers. As part of the week’s theme of giving back and supporting others, Sightly made a donation for each attendee to Dress for Success Boston, an organization dedicated to empowering women with the resources and support they need to succeed in the professional world. Empowering female leaders is something Sightly is deeply committed to, and it’s an initiative we will continue to prioritize.

Sustainability in media isn’t a side project, it’s a core business imperative. That message was loud and clear at the Green Media Summit, where industry leaders tackled how we can drive real change. Michael Mezzatesta, Climate Activist and Economist, opened the day with an incredible keynote, telling us: Climate change is knocking on our door, and as advertisers, we have a role to play. The message? Give people something to be part of, reframe the conversation, and focus on solutions. These were some of our takeaways from the day: ?? ???????????????? ???????????? ?????? ????????????????????????????: Martin Bryan unveiled research conducted by IPG Mediabrands' MAGNA Global Media Trials team, showing that sustainability is no longer a "nice-to-have"—it’s a critical factor in consumer decision-making. The findings reinforced that merging profit with purpose leads to stronger business outcomes. With a growing number of eco-spenders only buying from sustainable brands, authenticity and transparency have never been more important. ?? ???????? ???????? ???? ????????????: The ad industry can’t sit this one out. Despite recent challenges, brands and agencies made it clear that sustainability remains a priority. In a panel discussion, leaders like Alex Stone emphasized that sustainability will always be a consideration in RFIs, reinforcing that commitment is here to stay. ?? ?????????????? ???????????????????? ???? ?????? ????????????????: A recurring theme throughout the summit was how the industry can reduce waste by working smarter. Consolidation isn’t just about scale, it’s about making sustainability more achievable by streamlining efforts, increasing efficiency, and minimizing environmental impact. One of the greatest highlights of the week? Connecting with our sustainability measurement partners at Greenplaces over dinner. It was inspiring to see so many companies and individuals united by a common goal. #GMS2025 #GreenMediaSummit

Empowered women empower women. ??? Events like 212NYC New York's Digital Advertising Club’s Women in Leadership Panel remind us why representation, mentorship, and self-advocacy are so important in shaping the future of leadership. At Sightly, we’re committed to championing women through amplifying their voices, celebrating their achievements, and creating tangible opportunities for growth. Proud to see our team engaging in these conversations and continuing to push for progress. Big thanks to 212NYC New York's Digital Advertising Club for hosting such an impactful event! Taylor D. Elizabeth Shevins Lola Bakare JiYoung Kim Nathalie Krup Lisa Torres Sarah Dale

How do you stay ahead for nearly four decades and still shape what’s next? ?? Rishad Tobaccowala has spent his career embracing change, even when it’s tough. In this new Breaking Through the Mayhem episode, he sits down for a chat with Adam Katz, sharing the secrets to staying relevant in an ever-evolving industry. With 37 years at Publicis Groupe, followed by a second career advising companies, writing, and podcasting, Rishad has seen firsthand what sets those who thrive apart from those who get left behind. Through it all, his philosophy remains simple: Stay curious, embrace change, and never stop learning, because the future belongs to those who are prepared for it. ?? Listen now on our website, YouTube channel, or wherever you get your podcasts. ??https://lnkd.in/diCB6kmh

Yesterday, we joined TikTok at their NYC headquarters for the Sightly x TikTok for Business Immersion Day, exploring new ways to drive even stronger results for our clients across our managed service, self-service, and App Center TikTok solutions. At Sightly, we’re committed to helping brands stay relevant and achieve their real time marketing goals by tapping into culture and trends, aligning perfectly with TikTok’s core approach. We’re excited to keep growing this partnership. Great to have so many Sightly team members together in one place. Huge thanks to Arpine Dokuzyan, Mark Wallrapp, Wen Si, Ryan Corley, Cody Wong, and Dante Loquercio?for an incredible day and ongoing support!

AI is a powerful tool, but it will never replace human creativity. As US CEO of Mediahub Worldwide, Nicole Estebanell has spent her career leading high-performing teams, shaping global strategy, and pushing the boundaries of innovation. In the newest episode of Breaking Through the Mayhem, she sits down with Adam Katz to explore the fine line between automation and originality, and why AI should enhance human ingenuity, not replace it. AI can predict behavior, uncover insights, and optimize workflows, but its true power lies in how it works alongside human creativity, not in place of it. Nicole shares how great leaders and teams are leveraging AI to move faster, think smarter, and unlock new opportunities while keeping strategy and creative vision at the core. ?? Listen on our website, YouTube channel, or anywhere you get your podcasts. ?? https://lnkd.in/enj7Cz8g

March Madness isn’t just about the games, it’s about the cultural moments brands can tap into. See how Sightly tracks real-time trends from start to finish, keeping brands relevant and engaged across activation platforms with our Brand Mentality? platform. Stay ahead with Sightly.?https://lnkd.in/eK7MggjN #marchmadness

The Sightly team is headed to the Green Media Summit at the Javits Center in NYC this Thursday, March 20. Bringing together top minds in media and sustainability, the summit tackles industry challenges, drives impactful change, and shapes a more sustainable future. We hope to see you there! #GMS2025 #GreenMediaSummit

Reinvention isn’t just for fresh grads or twenty-somethings. You can take a new swing at any stage. Just ask Jeremy Bloom. After leading massive teams and navigating billion-dollar deals, he decided to start from scratch and channel his entrepreneurial spirit—no guarantees, just an idea, a little chaos, and a whole lot of fun creating connections and mentorship opportunities in the advertising and media industry. ?? Try something new. ?? Reinvent yourself. ?? And maybe, just maybe, throw in a little dance while you’re at it. Watch the full episode of Breaking Through the Mayhem as Jeremy chats with Adam Katz about his journey, his vision for the future of adtech, and why keeping things authentic matters more than ever. ?? Listen on our website, YouTube channel, or anywhere you get your podcasts. ?? https://lnkd.in/enm-WebG

The Sightly team is heading to The Ad Club’s 2025 Women’s Leadership Forum on March 25th! At Sightly, championing women in leadership isn’t just a value. It’s who we are. We’ve always believed in amplifying voices, supporting bold leadership, and driving real change. That’s why we’re excited to be part of this event. This year’s theme is about building the future together. We can’t wait to connect with leaders who share our commitment to shaping what’s next. See you there!