Siftsy ??

"If 1 person said it, 100 people believe it." Our co-founder, Leon Lyakovetsky ?? , dropped this gem during a thought-provoking panel at SFTechWeek, highlighting the immense power of comment section analysis for marketers and brands. Reposting this from Amanda Branson because it perfectly captures what we're all about: turning comment sections into campaign insights.

Influencer marketing shines in CPG — but can it elevate luxury brands too? Louis Vuitton recently unveiled a stunning flagship store in NYC, designed to look like a stack of their iconic trunks. It’s been getting tons of buzz. With influencer marketing proving successful for CPG, can this strategy work to boost the visibility of high-end fashion brands like LV? Comment below ??

This week’s Wrap Report dives into Teachable’s “9 to 5 Quitters Club” campaign, an inspiring celebration of creators redefining career success beyond the conventional work structure. With support from Creator Match ?? on the LinkedIn side, Teachable engaged creators and audiences across platforms to spark a conversation about career freedom. Using Siftsy ??’s analytics, we uncovered a Vibe Score of 8.4 and over 1.3K comments, showing just how powerful the right message can be in mobilizing audiences toward new career possibilities. Scroll through to see how Teachable’s campaign resonated with creators everywhere ??

We enjoyed AJ Eckstein ??'s 'MONEY MONDAY$' convo with Sarah Adam, Head of Influencer Marketing at Wix. Which inspired the question for this week's Comment Below ??: Outside of content performance, what do you look for in a successful creator partnership?

Comment Below ?? If the social platforms got rid of view counts tomorrow, what engagement metric are you focusing your influencer campaign on?

Introducing “The Wrap Report.” Siftsy’s weekly segment diving into the most interesting influencer marketing campaigns — turning comment sections into campaign insights. For Volume 1, we’re starting with @veronika_iscool’s Vitamin Water ad, a refreshing take that had her audience buzzing. Using Siftsy’s analytics, we uncovered a Vibe Score of 8.6 and 88% positive sentiment, showing how the right creator partnership can elevate branded content into a fan favorite. Scroll through to see the insights that made this campaign a hit ??

Awesome summary of yesterday’s Creator Economy NYC panel, Tiffany Knighten!

When a mukbang icon drops the fork and picks up a weight loss journey, you know it's going to break more than just the internet. Siftsy’s analysis of Nikocado Avocado's recent weight loss reveal examined audience responses across multiple social media platforms. The results show varying reactions depending on the platform: 1?? YouTube: 8.4/10 Vibe Score, 94% positive comments Longtime subscribers appear supportive of this lifestyle change. 2?? TikTok: 6.6/10 Vibe Score Viewers expressed mixed opinions on the platform. 3?? Instagram: 5.7/10 Vibe Score, 34.9% negative comments Instagram users showed the most skepticism towards the transformation. Key themes that emerged: ?? "Is this real life?" ?? "Ozempic or gym selfies?" ?? "YouTube will never be the same!" Siftsy’s analysis of this viral moment highlights how audience demographics and platform culture can greatly influence reception to content. What factors do you think contribute to these varied reactions across different social media platforms?

When a TikToker turns a Vitamin Water ad into THE sponsored post of the summer, you know they've quenched more than just thirst. Our Siftsy analysis dived deep into the comment section of @veronika_iscool's viral hit, and the results are as refreshing as an ice-cold drink on a scorching day. With a Vibe Score of 8.6/10, this video clearly hit the spot for viewers. Let's break it down: 1?? Positive vibes only: The sentiment analysis shows a whopping 88% positive comments. Looks like Veronika's ad is universally loved. 2?? Staying relevant: With a relevance score of 8.4/10, viewers were laser-focused on the content. 3?? United in laughter: A consensus score of 9.0/10 indicates strong agreement among viewers. When it comes to funny ads, we're all on the same page. Key themes that emerged: ?? "I watched the WHOLE ad!" ?? "Is this the new Lonely Island?" ?? "BRB, buying Vitamin Water" (Mission accomplished, marketing team) This campaign showcases the power of partnering with the RIGHT creator, resulting in content that transcends traditional advertising to become THE sponsored post of the summer. What's your take on this viral sponsored content? Are you team 'skip ad' or 'watch on repeat'?

Sara Blakely, the founder of Spanx, recently launched Sneex, a brand that boldly combines the comfort of sneakers with the elegance of high heels. Our analysis of social media comments reveals fascinating differences in how this product launch video was received across two major platforms: TikTok and Instagram. Let's start with TikTok — a more... critical audience: The overall Vibe Score was a lukewarm 4.4 out of 10, with sentiment leaning heavily negative (67.4%). Comments showed low relevance to the product specifics and little consensus among users. Key themes in the TikTok discussion included: ?? Disappointment with the design and high price point ?? Comparisons to early 2000s fashion trends ?? Suggestions for alternative designs or brand collaborations And Instagram — a much... warmer reception: The Vibe Score here was a solid 7.8 out of 10, with a highly positive sentiment (81.6%). Comments were more relevant to the product and showed stronger consensus among users. Instagram discussions centered around: ?? Excitement about Blakely's innovative concept ?? Eagerness to try the new design ?? Requests for vegan options This stark contrast in reception highlights 3 key points: 1?? Platform choice matters: The same product can elicit dramatically different responses depending on where it's presented. 2?? Audience alignment is crucial: Instagram's fashion-focused audience seemed more receptive to this innovative footwear concept. 3?? Engagement transcends sentiment: Both positive and negative reactions drove substantial discussion, showing strong audience engagement. Overall, this analysis demonstrates the power of comprehensive comment section analytics in uncovering nuanced insights. For brands like Sneex, and even for established entrepreneurs like Sara Blakely, understanding these platform-specific dynamics is crucial for successful product launches and marketing campaigns. ?? Now, what's your take on Sneex? Are you team 'sneaker chic' or 'heels for life'? Let us know your thoughts below - but try not to trip over your words...