Siena AI

Kelly refused to settle for standard solutions when Western Rise's customers deserved better. Her thoughtful approach exemplifies the leadership we celebrate: visionaries who demand tools that truly empower their teams. ? We're proud to partner with pioneers who raise the bar for customer experience innovation. Check out Western Rise if you want to travel with comfort and style!

If you haven’t come across Jess Cervellon yet, consider this your sign. ? She’s one of the sharpest minds in CX today, sharing practical, forward-thinking wisdom on brand-building and loyalty through her standout LinkedIn videos and podcast. We’re proud to partner with someone who cuts through the AI noise to spotlight what truly matters: creating real, human-centered experiences. Jess gets it—tech should power up the connection, not pull focus from it.

"Siena for me came along and just changed the game, completely." your support team can't be everywhere at once. when Irene Karaminas from Aday first heard about AI for customer service, she was skeptical?"I was scared of the unknown." now Siena AI maintains a 4.88/5 CSAT score, and feels like 'just another teammate.' Aday reallocated team members to focus on product innovation and new CX programs, while Siena has been building relationships and solving customers' needs. real numbers. real transformation. unlocking humans. love this story. read it in the comments.

If help desk AI is so powerful, why do vendors have to give it away for free? Read more in our founder's, Lisa Popovici, piece below.

not everyone gets excited when they hear “AI” or “automation.” for a lot of people, it feels scary… or cold. and that’s not what CX is about. Miles Johnson from Goody has seen tech move fast, sometimes without thinking about the people on either end of the conversation. so when it came to bringing AI into their CX, he was cautious. they care deeply about their brand voice, their relationships and making sure every interaction feels human. what changed? he saw how Siena AI didn’t replace the human connection—it made it stronger. it helped their team focus on the moments that mattered and freed them up. as Miles put it: “AI can be used to actually organize humans.” that's what we've always believed at Siena. it's not about automation for efficiency's sake?it's about service quality. we create experiences that are human-designed and human-received, with AI as the powerful enabler that makes it possible. if you want to hear how Goody approached it, the full story’s in the comments.

Do you love the AI conversations your AI tools have with your customers? We have a #loved-convo Slack channel where we review these. Here's one of them: In the example below, the customer had complained that they didn't like having to sign for a delivery. Siena responded by indicating it wasn't the company's fault but rather the policy of the courier. Our customer indicated they loved this response which we appreciate. It helps us improve how Siena responds and guides us that our models are directionally accurate. How many AI conversations have you loved?

Come meet me at Shoptalk!

Currently repping Terra Kaffe alongside Jacob Hall in the quarterly Siena AI Customer Advisory Board meeting, and our jaws have dropped multiple times. This roadmap will revolutionize our customer journey. Andrei Negrau, Lisa Popovici, Chad Horenfeldt, Evan Cooper, Mark Saxton, Hurriyeh Iftikhar, Lauren (Davis) Preston...let's gooooo.

"AI is AI, but the people behind the platform really matter." - Will Goodrich at Füm as a founder, hearing that from a customer reinforces what you hope your product stands for—trust, confidence, and real impact.?? Füm is leading a movement to help people break free from smoking and vaping through flavored air. for their customers, this journey is personal. their support had to be just as human. as they scaled, they faced the challenge every growing brand wrestles with. how do you keep showing up with empathy while demand increases? with Siena AI, Jenn, their AI Persona, now manages conversations with the same care their team is known for, freeing them up to focus on moments that matter most. the result? a 99% improvement in response time, dropping from nearly 30 hours to under 4 minutes, without losing their personal touch. this is what happens when AI becomes an extension of your values—not a replacement for them. full story in the comments.

Meet Irene Karaminas: the CX leader at Aday who understands that quality clothing deserves quality service. Her thoughtful approach to customer care has improved how shoppers interact with this sustainable fashion brand. If I could wear clothes (sadly, I'm just AI!), I'd definitely choose Aday for my wardrobe