Sieff Studios

A great job description isn’t enough anymore—your video has to sell the experience. The perfect video pitch isn’t just about looking good—it’s about grabbing attention and driving action. Here’s what makes a video stand out: ?? 60-90 seconds max – Short, impactful, and to the point. ?? Hook + Value + CTA – Capture attention, communicate the value, and guide the next step. ?? Authenticity wins – Real stories and real people make the biggest impact. In a world full of forgettable content, the best videos connect, inspire, and convert. What’s one thing you think every great recruitment video should have? Drop your thoughts in the comments! #HRTech #RecruitmentStrategies #VideoMarketing #ModernHR #HRTools #SieffStudios

What if the toughest truths about yourself are actually your greatest opportunities? Embracing them isn’t easy, but it’s where real #transformation begins. The first challenge in seeking self-improvement is learning what to improve and why. The best way to do that is by talking to someone who has been where you want to go. Ready to invest in your success? Join our always free mentorship community at MilMentor.com Let’s grow together. Peter | Nicole | Jai | Jesse #mentorship #militarycommunity #transitioningmilitary #militaryspouses #veterans

Your recruitment video might be costing you top talent—here’s how to fix it. Video is one of the most powerful tools for attracting top talent, but if it’s not done right, it’s just another video candidates scroll past. Where are you struggling? - Are viewers clicking away before the end? - Do you struggle to get meaningful actions like applications or shares? We’ve helped companies boost their engagement through strategic video tweaks. Here are a few tips to get started: ?? Master the First 8 Seconds ?? Use Authentic Employee Stories ?? Optimize CTAs & Thumbnails The best recruitment videos don’t just inform—they connect. What’s one thing that instantly makes a recruitment video stand out to you? Drop your thoughts in the comments! #TalentAcquisition #HRTech #VideoOptimization #EmployerBranding #RecruitmentMarketing #SieffStudios

How to make your recruitment videos irresistible without overwhelming your audience? Here's the secret. Did you know 73% of hiring managers find it difficult to get candidates to engage with their employer branding videos? This raises an important question: Are your recruitment videos skippable or unmissable? ?? In today’s world, engaging video content is crucial. 92% of candidates watch employer brand videos before applying, and organizations with engaging videos see 3x higher application rates. The reality is, outdated video strategies aren’t cutting it anymore. If your videos aren't engaging, you're not just losing views, you're losing potential hires. What’s one thing you think every great recruitment video should have? Drop your thoughts in the comments! #EmployerBranding #RecruitmentVideos #HRMarketing #VideoEngagement #TalentAcquisition #SieffStudios

Don’t assume that all “content creation” means #marketing. Quite often, the most valuable content you can create is internal. Let’s break it down: All #marketing channels that produce qualified leads have these three basic mechanisms in place: - Attraction - Retention - Conversion People need to “Know, Like, & Trust” you. (in that order) After this, the opportunity to build relationships, shape opinions, and earn deeper trust is amplified. Start by answering this question: “If it were me going through this process, what information would I want to know and when would it be most helpful?” Building a library of internal video content demonstrates empathy, leadership, and confidence in your process. When the right people show up to the call with the right information, expectations, and frame of mind.. It’s a better experience for everyone. ???? Would you agree? Happy Saturday! #videostrategy #mediacoaching #interactivevideo #personalized #HR #TalentAquisition #Recruiting

How to create recruitment videos that captivate without wasting a second? Discover the formula for success: Optimal Video Lengths for Recruitment Content: - Job postings: 30-60 seconds - Company culture: 60-90 seconds - Testimonials: 45-75 seconds How to Trim Effectively: 1?? Start with the end goal in mind. 2?? Focus on ONE core message. 3?? Cut repetitive or unnecessary info. 4?? Pro Tip: Write your full script, cut it in half, and then halve it again. Shorter videos aren’t just easier to consume—they’re more likely to grab attention and drive results. What's been your biggest challenge with creating engaging recruitment videos? Share your experiences and let's exchange tips! #EmployerBranding #HRLeadership #VideoOptimization

How Does #Mentorship Help? Mentorship can completely transform the #military transition, or one’s career trajectory long after the transition. There is a reason that Forbes found that those with mentors were more satisfied with their jobs than those without them, and that ~3/4 of corporate leaders credit mentors as a key factor in their success. Through MilMentor, by Service to Success, mentees are able to: - Explore different career paths through professionals actively working in them - Gain a sounding board for starting a business, the job search, or higher-Ed - Receive resume and interview advice - Build their network and gain referrals These are just a few example, but the power and benefits of mentorship extends far beyond career growth. How have mentors help you navigate a significant transition in your life? #militarycommunity #veterancommunity #militaryspouses #militarytransition #mentor #militarycareers #militarynetwork Jai Salters | Peter C. | Nicole Dhanraj, Ph.D

After 15 years of growing a business she started in her college dorm, Ali’s company Route One Apparel was recently acquired. Today, we were delighted to welcome Ali von Paris back to Sieff Studios for a discussion about her experience and vision as the company’s new CVO. A few topics we explored in this conversation: - Her journey as an entrepreneur - Defining personal & professional growth - What is means to “feel successful” - How to remove distractions and focus - How to look inward to navigate change - The importance of mentors and friends This will be an incredible episode as we prepare to launch the Life Designers Poscast — Huge congrats Ali! More content to follow! Would you tune in to this episode? #LifeDesigners #podcast #interview #entreprenuership #Maryland #businessowners #RouteOneApparel

?? Incoming Announcement! I’m teaming up with amazing leaders in the business world to bring you a free 2-day live virtual mastermind! When: February 17 - 18th Why: To grow your business with #virtual events This event is all about launching 6-figure virtual workshops with small groups, and trust me…you won’t want to miss it. You’ll learn innovative, never-before-seen strategies to help you successfully launch your own virtual #events. Plus, everyone who attends will receive exclusive access to a series of pre-recorded expert workshops—one of which I’m creating just for you! I can’t wait to share my insights on how to leverage #Interactive Video for Inbound Leads. This whole experience is completely free, and I’m genuinely excited for you to be part of it. ?? Registration link in comments: #videostrategy #interactivemedia #personalizedvideo #virtualevents #coaching #workshop

"We want to see YOU at the next workshop!" Last Friday, we ran an experiment to test a new kind of event... - Business coaching - Professional networking - Batch content production All bundled together in one session. The pilot workshop was a success and a massively valuable experience on many levels. I could not be more grateful to those who supported the vision! Huge thanks to our partners: - Venture X Columbia East - Althea's Almost Famous, LLC - Sieff Studios Our Coaches: - Zachary Cochran - Andrea McNamara Singsaas, ACC, MBA, PMP - Nicole Dhanraj, Ph.D Our Media Crew: - Peter Watts - Gene Sizemore DOP, PPA - Cory Leydic - Avinash Dhanraj, CAPM, PSM1 Honored Guests: - Brian Hedlund - Bill Barrington - Jai Salters - Dimitrios Topaltzas - Ella Archer - Mariama F. - Althea Hanson - Randy Rivera We will certainly do this again. Do you know someone planning a conference, seminar, or professional event? Reach out to me to learn how a media production package can radically amplify the value for your audience. Enjoy just a few shots from the day! #branding #workshop #contentmarketing #brandstrategy #contentproduction #networkingevent #employerbranding #executivecoaching #businesscoaching #mediaproduction