Sidekick

Big news!

It wouldn’t be Friday without another feature drop from the Sidekick team: now agents can combine the power of Sidekick’s data fabric with live internet search. Pre-trained on the context of real estate workflows, Sidekick’s internet search dramatically expands the depth of work that agents and brokerages can accomplish within Sidekick, without need to jump to another LLM. More updates coming soon - reach out if you’re interested to hear about what’s coming up!

I asked Deep Research to analyze the AI Assistant market for Realtors. It spent 9 minutes researching, reviewed 31 sources, and came up with the following conclusion. (Full transcript of the chat available if interested!)

Building Sidekick and seeing the impact it has on agents like Victor Nissani is both inspiring and rewarding. Inspiring because the positive impacts that AI can have on real estate are coming to life. Rewarding because the value of this technology is best measured by its human impact. #sidekick #aiassistant #realestatetech

Vanguard Properties is the leading independent brokerage in the Bay Area, and Nina Dosanjh understands how to build for the future of the industry. Agents and brokerages suffer from too many technology choices. Cutting through the noise and leveraging high-impact tools like Sidekick can flip that script. In Nina’s words, “in an industry where speed and precision matter, AI isn’t just a luxury - it’s a necessity. If you’ve been hesitant about adopting AI, Sidekick is the perfect place to start.” The industry is changing faster than ever before and it’s inspiring to see leaders like Nina lead the charge. #vanguardproperties #aistrategy #sidekick

Organized real estate is at a crossroads, and agents are voting with their prompts. This week’s Substack addresses the how and why.

Sidekick is hiring a Freelance Designer to help with a wide range of creative work. You’ll help set new standards around how the positive impact of AI can be expressed in an accessible and interesting way. You’ll become an expert on how the real estate industry thinks about the role of technology in supporting efficiency, business growth, and community. The role is ideally suited for someone who: - simplifies complex information and concepts - has a handle on cultural trends - is familiar with a variety of generative AI tools - can work autonomously and iteratively - cares about the stitching If this is you (or someone you know), DM me with a link to a portfolio/recent work. Ideally with an emphasis on social/marketing assets. UI design is a nice to have but not required, as this role is primarily for design work outside of the application layer. We prefer candidates based in California, but this role is remote. #hiring #graphicdesign

Prompting effectively can be hard - now, Sidekick makes it easier than ever with Proactive Suggestions. This week we shipped a new capability that takes the burden off of the end user to know what questions to ask. Sidekick provides multiple, contextual next steps after every result that can provide new avenues of exploration and creativity for agents who are working with their clients. Pulling market stats? Why not make an email newsletter out of them. Running comps? Enhance them with additional graphs and charts. Sending an email? Schedule a follow up Zoom next. Knowing where to start is one thing; knowing how to keep going is another. #sidekick #realestatetech #aiassistant

The OpenAI x Sidekick event last week highlighted three key trends: 1. We are in the early innings of AI adoption in the real estate industry. 2. Adoption of AI amongst agents is accelerating. 3. “Getting started” is the hardest part. With AI, there’s no ceiling and no wall. The only limitation? Your own creativity and desire to learn. If you’re an agent or brokerage leader curious about how Sidekick can positively impact your business, comment “Sidekick” below and I’ll reach out for a 1:1 session. Thanks again to Nina Dosanjh and the team at Vanguard Properties for hosting this wonderful event.

One sign of early product-market fit? When customers call your product “awe-inspiring.” Agents and brokerages are sold software and services all the time. They struggle with too many options, too many solutions, too many systems. On average, $70-$100 billion of commissions are earned each year by residential agents and brokerages. Of that, approximately $20 billion a year is spent industry-wide across services, support, software, and infrastructure. And those on the ground — the agents, the broker owners, the MLSs and Assoications — are seeing flat (to negative) ROI on that spend. AI will fundamentally rebalance this value exchange in favor of those who are driving the industry forward. Sidekick isn’t just here for it - we’re leading the charge. One customer at a time. One day at a time.