SideChef

How to surprise and delight consumers? Getting ready for my panel at eTail? starting in one hour. And definitely sharing the amazing example you can see below. ??

Imagine you can adjust ANY recipe to fit your food preferences, and instantly make it vegetarian, budget-friendly or gluten-free? SideChef has just released MySubstitution. This widget can be integrated into any recipe site, allowing site visitors to instantly transform the original recipe into a variety of personalized versions. Both the ingredient list and instructions will be updated, allowing users to continue to shop and cook. Here's how it works: Using AI, we analyze the recipe’s title, ingredients, and instructions to create a personalized recipe variant based on the selected dietary preference. In this demo video, you'll see how we substitute 'Steak' with 'Portobello Mushrooms' to make the recipe vegetarian, and we adjust the recipe and instructions to ensure the cooking process and flavor outcome are closely matching the original recipe. This demo highlights MySubstitution integrated within SideChef's Shoppable Recipe Button, a solution implemented on numerous CPG brand sites, such as: - Mizkan America's Bertolli: https://lnkd.in/gpmR6wq4 - Ocean Spray Cranberries: https://lnkd.in/gQtd8TEW We’d love to hear how you think MySubstitution can improve your recipe platform experience, and if there are any additional personalization options you'd like us to add! Kevin Yu Anna Fedele di Catrano Salim Arafati #foodai #personalization #shoppablerecipes #recipeengagement #foodtech #cpgbrands

Every food marketer knows the power of major food events like the Super Bowl and Thanksgiving—these are prime moments for brands to engage with consumers through seasonal dishes and festive traditions. But beyond these well-known occasions, the year is packed with opportunities to connect with audiences through food. Have you considered adding National Chili Day to your editorial calendar (it's next Thursday!!)? And can you guess when it's National Salad Month? Discover fascinating food moments throughout the year and get inspired to create a unique content calendar that aligns with your brand. Get access to SideChef's Top 40 Food Moments article here: https://lnkd.in/e36wF_Ub

Easter presents a fantastic opportunity for food brands to connect with customers. We've compiled our Top 10 creative marketing ideas for brands to capitalize on the festive season. Major brands in chocolate, like The Hershey Company, Lindt & Sprüngli USA and Russell Stover Chocolates, as well as those in nuts (like Wonderful Pistachios & Almonds and Ferris Coffee & Nut Co.) and baked goods, typically see a boost in sales during Easter. To maximize this sales boost, make sure to leverage the #1 Easter marketing strategy: running recipe-focused campaigns. This includes newsletter promotions that reach over 300K+ highly engaged shoppers, all with built-in shoppability. Read all 10 marketing tactics for Easter in the full article here: https://lnkd.in/eeZ6rE48 #EasterMarketing #SweetTreats #ChocolateLovers?#NuttyDelights #RecipeInspiration #FoodMarketing

AI is shaking up the way we cook—and it’s never been more fun or effortless! Imagine you’re at a restaurant, served a drool-worthy meal. Take a photo, and RecipeGen will whip up a guided recipe that’s almost identical to the original. It even includes a title, ingredient list, and easy-to-follow instructions. Plus, with the SideChef app, you can shop all the ingredients in just a few taps. Try it for yourself with your next restaurant meal, we'd love to see your results! ?? ?? SideChef App Google Play: https://lnkd.in/equEvkDv ?? ?? SideChef App iOS: https://lnkd.in/e4TEH6hb Generative AI #generativeai #foodai #imagegeneration

??? Are You Maximizing the Potential of Your Online Recipe Platform? ?? Many online grocery retailers struggle to turn recipes into a powerful sales driver. Yet, global success stories prove that shoppable recipes can contribute 5% to 8% of online sales—a massive opportunity waiting to be tapped. ?? At SideChef, we've identified 7 essential building blocks for a successful recipe platform. From establishing a strong tech foundation and crafting a winning content strategy to fostering community engagement, building loyalty, applying growth tactics, personalizing with AI, and leveraging data-driven insights—we cover it all. With over 10 years of experience in developing and managing recipe platforms, we're sharing our top learnings and best practices with you. ?? Download the full guide for free: https://lnkd.in/gi6gtpj5 #recipes #retailer #foodretailer #onlinesales #recipeplatform #growth

Big Game, big flavors! Our partner Pathformance shares the hottest Tortilla & Dip brands to take your Super Bowl snacking to the next level. ?????? Get your brand spotlighted in our top-performing snack board recipes for maximum media impact! ??

Would you be more likely to buy a branded item if it were showcased within a recipe rather than in a traditional advertisement? Brands like Nestlé, Bacardi, GOYA, Bob Evans and illy Coffee have seen the impact in-recipe campaigns. Join them and many more by featuring your products in shoppable recipes across SideChef’s network. ? What you get: ? ? Your brand as the star ingredient in recipes ?? ? Spotlighted in newsletters & social media ?? ? In-recipe ads targeting high-intent foodies ??? ? Products added directly to carts for seamless online checkout ?? With a proven ROAS of up to 15, in-recipe campaigns will take your brand to the next level. ?? Contact us for a case study tailored to your product category.

?? We’re Headed to eTail West 2025 in Palm Springs! ?? The SideChef team is excited to attend eTail? 2025, where the future of retail comes to life! Anna Fedele di Catrano will join the following panel discussion: Bringing Back The Surprise & Delight Factor To Drive Continued Brand Engagement, Wednesday, February 26, 11:05AM - 11:30AM. We’d love to connect and discuss how SideChef can help you create innovative solutions that inspire shoppers and drive growth. ?? Let’s meet up! Click below to book a meeting with us during the event—we can’t wait to hear your ideas and share ours. ?? Book a Meeting Now: https://lnkd.in/ecN2zaMh See you in Palm Springs! ?? #food #retail #brandengagement #futureofretail