SIBERIA

Dave Snyder, Partner and Head of Design at Siberia, joins Adobe for a lively discussion to explore the opportunities and challenges of managing a predominantly contractor-based design team—building trust, setting expectations, and balancing diverse skill sets. We’ll also discuss the key differences between in-house (tech) and agency design, the evolving role of AI in creativity, and the enduring importance of real-world inspiration.

It's often said that real innovation takes 30 years to create, but how about 3? Introducing NOON, a next-gen cognitive wellness company melding neuroscience with nature to create tools for your best mind and mood. I've had the pleasure to lead this team into a new era of wellbeing that connects worlds that I deeply care about: design, technology, wellbeing and science. Like many others here, experiencing burnout (and learning to put terms to it) made me make radical changes to how I want to approach my life and career. I had not prioritized cognitive wellbeing. I didn't even know where to start. Today, I'm excited to debut an innovation that makes it all the more possible: the world's first dual-layer Functional Mushroom Gummy Delights ?? These were made to support everyday living: one for Focus, Chill and Sleep. We merge the worlds of neuroscience and plant science together to create a tasty and powerful tool to help you find your optimal best. Each are filled with a combination of clinically-researched adaptogens, nootropics, amino acids and 10:1 mushroom extracts for both short and long action effects- meaning you can feel more, with less. They work faster and last longer than most other natural supplements on the market. Clean and effective, just as nature intended. No filler, no BS. In all the work I've ever done, I love to disrupt. Not for the sake of innovation, but to make things truly more beneficial for people that's deeply rooted in real culture. I'm here to tackle mental health. I'm here to tackle big pharma, one mushroom at a time. I'm here to change the way we connect to our minds and the power of our own potential. The universe of cognitive wellbeing is wide open for thoughtful, new experiences and NOON is here to lead that space. More to come at www.noon.world ??

Dave Snyder, partner and head of design at strategy, design, and engineering studio Siberia, is AgencySpy's latest Tools of the Trade feature. https://adweek.it/3N43Ciy

Dave is proven Design Leader again and again, throughout his 20+ year career Dave has led Design teams and entire studios. From First Born into Ueno and then Heading up Design at Twitter to then Heading Design at New York's own success story Slice - Dave is now a Partner at Siberia. Dave's built teams, led teams, inspired Designers and taken Design to new heights - not bad for a Ditch Digger from Vegas (deep cut on Dave's Linkedin!). If you've ever wondered what it's like to work between agency and in-house or how your work can stand out to a top tier team - Dave's certainly got a perspective to share. Tune in Live, bring your questions, bring your comments and get access to a Top Design Leader! https://lnkd.in/eeuPgtYE