ShulCloud转发了
Ever notice how "staying in touch" with major donors often feels like a hidden agenda? Last week, a synagogue Director shared something that stuck with me: "I felt guilty reaching out just to say Happy Purim - like I always needed an ask." Here's the truth: The strongest synagogue relationships aren't built on transactions. They're built on genuine connection. Some synagogue relationship-building principles I've learned: ? Keep holiday greetings pure and agenda-free ? Focus on the “special sauce” they bring to the community, not future needs ? Remember personal details about their families ? Separate appreciation from solicitation The result? Deeper, more authentic relationships that naturally lead to sustained engagement. Soon you’ll say to yourself : "When I stopped treating every touchpoint as a prelude to an ask, our engagement and retention actually increased” Oh, and log it in the ShulCloud CRM with a follow up! :) What's your approach to maintaining genuine connections with key supporters? #synagoguelife