If you're still investing heavily in traditional TV, you're missing the mark. Jamie Gutfreund, founder of Creator Vision, explains why brands still focusing on traditional media are getting left behind. With experience at Hasbro, Microsoft, Whalar, and WPP, she shares why marketers need to rethink their strategies and go all-in on creators to reach the next generation. Check out the full episode now! ??? ?? Listen at: https://lnkd.in/e6Ghi2NM #Podcast #CreatorEconomy #shortyawards #itsnofluke
Shorty Awards
科技、信息和媒体
Miami,Florida 6,841 位关注者
Honoring the best work in social media and digital. ??
关于我们
The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media, by organizations in all sectors and sizes, as well as individual creatives and creators from around the world. Founded in 2008, the Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting. Notable previous winners include brands, agencies, nonprofits, media, and production companies such as Airbnb, Marvel Studios, HBO, HRC, UNICEF, Nestle, BMW, Paramount+, Digitas, Wieden + Kennedy, 72andSunny etc, as well as influential artists, scientists, authors, and activists such as Greta Thunberg, Bill Nye, Michelle Obama, Trevor Noah, Lizzo, Malala Yousafzai, Conan O’Brien, Lady Gaga and more. Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.
- 网站
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https://www.shortyawards.com/
Shorty Awards的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 2-10 人
- 总部
- Miami,Florida
- 类型
- 私人持股
- 创立
- 2008
地点
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主要
382 NE 191st Street, PMB 94561
US,Florida,Miami,33179-3899
Shorty Awards员工
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Lee Semel
Startup cofounder and CTO
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Rick Song
President, Brand Innovators Strategy Group | Executive Board, Ad Club | GM | CRO | Board Advisor & Investor | Non-Profit Volunteer
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John Attanasio
CEO + Co-Founder @ Toonstar | Executive Producer | AI + blockchain | xWarner Bros + xDreamWorks
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Gregory Galant
CEO of Muck Rack & the Shorty Awards
动态
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LAST CALL! Enter your purposeful work by 11:59 PM ET TONIGHT to compete in the 9th Annual Shorty Impact Awards: https://lnkd.in/gJYqECgs
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??? New Episode Drop! In this episode, we sit down with Jamie Gutfreund, a global marketing leader who’s held senior roles at Hasbro, Creative Artists Agency, Microsoft, Expedia Group, and WPP. As the founder of Creator Vision and former Chief Growth Officer at Whalar, Jamie has a track record of helping brands navigate cultural and tech shifts to stay ahead. Tune in to hear what creators are *really* telling brands and how your business can act on these insights, not just talk about them. ?? Listen at: https://lnkd.in/e6Ghi2NM #Podcast #CreatorEconomy #shortyawards #itsnofluke?
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Tomorrow is the FINAL deadline, enter now before it's too late: https://lnkd.in/ghBWSh7M Meet some of the distinguished judges for the 9th Annual Shorty Impact Awards. Their dedication to recognizing impactful digital content is truly inspiring! ?? #ShortyImpact Haven't entered yet? Learn more: https://lnkd.in/ghBWSh7M Featuring: Gabriel Berta, Nubank Lorena Costa ?????, Nubank Rodrigo Martinez, Cappuccino Digital
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"The next generation of creators aren’t just influencers—they’re builders!" In this clip, Matt Edelman, President & CCO of Super League breaks down how user-generated gaming platforms like Fortnite, Roblox, and Minecraft are shaping a new class of creators. With UGC platforms growing 250%, we’re witnessing a revolution where young creators express themselves not by being on camera, but by building and making their mark in entirely new ways. Catch more insights from Matt in our latest episode! ??? ?? Listen at https://lnkd.in/e-PUYdPP #Podcast?#CreatorEconomy?#shortyawards?#itsnofluke
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?? Past Winner Spotlight: #BlackHairIsProfessional by Dove & LinkedIn This impactful campaign took on race-based hair discrimination with powerful storytelling and a focus on real-life experiences. It’s a standout example of how a well-crafted strategy, combined with a human touch, can spark meaningful change—not just with data, but through a compelling narrative. Want to learn how to write a case study that wins? Check out our blog post, “5 Key Secrets to Winning a Shorty Impact Award,” where jury member Nic Allum shares tips on how to tell your story, showcase key results, and create a standout entry. ?? Link to blog post: https://lnkd.in/ge_np_J2 Reminder: The FINAL deadline for the 9th Shorty Impact Awards is September 12th. Don’t miss the chance to showcase your purpose-driven work! #ShortyImpact Video credits: Dove & LinkedIn
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? Stop scrolling, we have some important news! There are only TWO DAYS until the final deadline. Get started today: https://lnkd.in/ghBWSh7M
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??? New Episode Alert! In this episode, Matt Edelman, President & Chief Commercial Officer of Super League, dives into how the next generation of creators aren’t just influencers—they're builders! From gaming as a media channel to driving 20x revenue growth, Matt has helped reshape the industry. Plus, with an impressive background at Endeavor and Marvel Entertainment, he's got stories that will leave you inspired. ?? Tune in now at: https://lnkd.in/e-PUYdPP #Podcast #CreatorEconomy #shortyawards #itsnofluke
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Meet some of the distinguished judges for the 9th Annual Shorty Impact Awards. Their dedication to recognizing impactful digital content is truly inspiring! ?? #ShortyImpact Haven't entered yet? Learn more: https://lnkd.in/ghBWSh7M Featuring: Andy Pearson, Liquid Death Rachel Schnorr, Ad Net Zero Temeka Easter Rice, CDP?, Vanguard
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Meet some of the distinguished judges for the 9th Annual Shorty Impact Awards. Their dedication to recognizing impactful digital content is truly inspiring! ?? #ShortyImpact Haven't entered yet? Learn more: https://lnkd.in/ghBWSh7M Featuring: John Osborn, Ad Net Zero Jinal Shah, Zip Co US Lewis Williams, Williams Creative Group Chicago