Shopsense AI

Thrilled to see the research EMARKETER and Shopsense AI released last month contribute to this writeup on how consumers are leaning in to Shoppable TV ?? ?? Big advancements on the horizon ?? Download the full eMarketer report on Shoppable TV here: https://lnkd.in/gveDK6wK

Paramount Advertising's #PerformanceNow panel on ?? Content to Commerce ?? As consumers seek seamless paths from discovery to purchase, brands are challenged to make content instantly shoppable. Shopsense AI's President & Co-Founder, Bryan Quinn, joined yesterday's session to explore changing consumer behavior, the importance of the second screen, and what Social Commerce can teach us about the future of Shoppable TV. Thank you Paramount Advertising and Leo O'Connor for inviting Shopsense AI to participate in this timely discussion as Shoppable TV is certain to be at the forefront of advertising strategies in 2025. Looking for data points on this topic? Here is a link for those who missed our eMarketer Report on Turning TV Into a Retail Powerhouse. It's packed with insights. https://lnkd.in/gveDK6wK?

We’re honored to be named an Emerging Leader in Shoppable Media by Woodside Capital Partners ?? ?? ? Huge thanks to Ryan Klinefelter, Kendra Viloria, Akhilesh Shridar, and the team for the recognition and for exploring the innovation happening in this exciting space. We enjoyed sharing our vision as part of your deep dive into the future of shoppable media ????? ??

?? + ?? The CW Network Brings Shoppability to College Football w/ Shopsense AI's New Commerce Operating System ? Shopsense’s Commerce OS ? empowers college football fans to purchase game-day gear while watching Live Sports on linear and streaming TV. We’re thrilled to partner with CW to activate shopping experiences for live sports and Nexstar Media Group, Inc.'s local news across their TV, web, and social audiences! Learn more about what we’re building together: AdAge Article: https://lnkd.in/gi-_BypE Press Release: https://lnkd.in/gYnZwu_8 Huge thanks to our CW partners Kevin Travers, Laura Lamattina, Breslyn Kurta, Joe Chitel! Also thank you to Parker Herren for covering this exciting launch.

?? Hot Off the Press ?? EMARKETER: Turning TV Into a Retail Powerhouse??? Shopsense AI is thrilled to have sponsored this new report highlighting why "TV is poised to become a powerful tool for both upper-funnel engagement and lower-funnel conversions, blending entertainment with instant shopping opportunities." ?? Glimpse Into Findings:? + The average consumer is already spending $290 a year, totaling an estimated $145 billion in US retail sales, on products they see while watching TV. + 62% of consumers find new brands or products while watching TV.? + Mobile devices are consumers’ preferred method for shopping products discovered on TV. There will be 210 million second-screen users in the US by 2025. + Nearly 1 in 3 (28.2%) consumers are already likely to start their product search on a broadcaster’s site or app after being inspired while watching TV. “It's inevitable that inspiration and transaction are going to move closer together,” said EMARKETER chief content officer Zia Daniell Wigder. Check out ?? Full eMarketer Report: https://lnkd.in/gveDK6wK Exclusive eMarketer Article: https://lnkd.in/gJKWhu8w Press Release: https://lnkd.in/g2viMC_j

Attending Shoptalk this week? Glenn Fishback is speaking Thursday in Session 4 - Reaching New and Existing Customers Effectively. He'll be sharing the latest ?? (soon-to-be-released) EMARKETER insights and forecasts on Shoppable TV. Key themes, data and forecasts discussed will be: 1. ?? Shoppable TV is ready for prime time 2. ?? TV is the key driver in the purchase journey 3. EMARKETER forecast for Shoppable TV is set for explosive growth ?? Big thank you ?? to Joe Laszlo and the entire team for inviting Shopsense AI!

We’re excited to announce that Lauren Redmond has joined?Shopsense AI?as our Director of Partner Management. Lauren has spent her career with TV broadcasters supporting programming through storytelling. As our Director of Partner Management, Lauren will support our broadcast partners as they continue on their mission to bring shopping to the moment of inspiration. Please join us in welcoming Lauren!

We’re excited to announce Lisa Smith has joined Shopsense AI as our Head of Retail Partnerships. Lisa’s career has been focused on building emerging shopping experiences with the world’s largest retailers. As our Head of Retail Partnerships, Lisa will continue this work by bringing retailers closer to the point of inspiration. Please join us in welcoming Lisa!

At the MTV Video Music Awards (VMAs) on Wednesday night, new technology allowed fans to shop their favorite artists’ styles as they appeared on the screen... Thanks to a partnership between Paramount and technology company Shopsense AI, viewers had the opportunity to purchase similar outfits. Viewers can go to?shop.mtvvmas.com?and upload a photo of their favorite look from the VMAs or any outfit of their choosing using their phone camera. For Chappell Roan's medieval warrior-inspired outfit, the software recommends a $500 AllSaints maxi dress or the more affordable $56 Boohoo milkmaid dress. It’s worth noting that Roan’s outfit comes from the Y/Project Fall 2024 collection, which is quite expensive, which makes having an affordable alternative a nice option. Additionally, the shoppable technology will not only be limited to apparel. “It’s not all about the drip,” Glenn Fishback, CEO and co-founder, told us. “It’s for travel locations, it’s for sporting equipment, it’s for hats.” Read Full Article: https://lnkd.in/gD5swbNY

?? Exciting news! Last night, our Shopsense AI Lens launched at the 2024 MTV Video Music Awards with Paramount Advertising (NASDAQ:PARA)! ????? + Viewers were able to shop and discover new products at shop.mtvVMAS.com while watching the VMAs + Our patent-pending AI technology made all of the inspiring VMA outfits instantly shoppable + Discover. Snap. Shop. It's that simple! What makes this special? 1?? Seamless integration for broadcasters - no SDK, no complex setup 2?? Enhanced viewer engagement through second-screen experiences 3?? New commerce & advertising revenue streams for broadcasters This is just the beginning ?? Want to know more? Check out: CNBC article: https://lnkd.in/gY7su8sh Press release: https://lnkd.in/ghngt88y