ShopMy

Before there were social media influencers, there were bloggers. And now, with the rise of platforms like Substack, we’re seeing a return to long-form content and personalized connections between creators and their audiences. At ShopMy, we’re excited about the incredible potential of Substack as a powerful creator marketing tool. With more than 3 million paying subscribers on Substack alone, writers and creators are not just sharing their stories—they’re also shaping purchase decisions, driving sales, and fostering deeper relationships with their audiences. In a recent article by Katie H. for Morning Brew the synergies between affiliate marketing and Substack are brought to life, showcasing how creators are using the platform to monetize their content and provide additional value to their readers. Click the link to read the full story:?https://lnkd.in/gDZ276ic

ShopMy is a finalist for the 2024 Glossy Fashion & Luxury Awards! This recognition celebrates the innovative companies reshaping the fashion industry and we are thrilled to be included among such esteemed nominees, including multiple ShopMy brand partners.? This achievement reflects our unwavering commitment to transforming the creator economy and we couldn’t have reached this milestone without our dedicated team and incredible partners. #GlossyAwards https://lnkd.in/e2YjGgFw

We are delighted to share that ShopMy has been selected as one of The Information's 50 Most Promising Startups in 2024! The Information’s reporters reviewed hundreds of startups and we’re honored to be among those acknowledged for our business model, growth prospects, and financial viability. This prestigious recognition underscores the significant impact ShopMy is making on the creator economy and the remarkable growth we’ve achieved over the past year. https://lnkd.in/geRuHGbM #TheInformation50

As we gear up for the holiday season, 2024 is set to be a landmark year for online shopping in the US, with projections hitting a staggering $240.8 billion in sales. Content creators will play a pivotal role in influencing consumer choices, converting shoppers at rates 10 times higher than social media overall. To help you make the most of this momentum for Black Friday and Cyber Monday, ShopMy compiled essential best practices for enhancing your creator strategy. Click the link to read the full piece: https://lnkd.in/gCZHSpkK

With New York Fashion Week behind us, it's clear the fashion industry is undergoing a major transformation driven by the creator economy. This year, we witnessed a powerful shift in how creators and brands collaborate, with real-time consumer engagement becoming more important than ever. ShopMy’s Co-Founder and COO Tiffany Lopinsky shared her insights on the trends that defined the events and the ways brands can capitalize on these changes. Read the full article here: https://lnkd.in/eRBFwv9m

Exciting news from ShopMy! We’re thrilled to announce a groundbreaking achievement: our first creator has crossed the $1M earnings threshold on our platform! This milestone is more than just a number—it's a powerful testament to the transformative potential of the creator economy. It reflects the dedication of our creators and the trust they've built with their audiences. To read the full story from Ann Gehan from The Information, click this link:?https://lnkd.in/gAAUZM9q

In the ever-evolving beauty industry, it is essential to challenge the status quo and under Harry Rein's leadership, ShopMy has consistently pushed the boundaries of innovation. Check out Harry's interview with the BeautyMatter team to discover his vision for the future of the industry and advice to current founders.?

“ShopMy’s data-driven approach offers brands a new performance-based strategy that builds a trifecta of benefits: sales, awareness, and prestige.” Thank you to Jamie Gutfreund for this insightful article highlighting how ShopMy is redefining affiliate marketing through authenticity and data transparency. Check it out on Forbes: https://lnkd.in/gW4t7__M

At the recent Vogue Business event during New York Fashion Week, the panelists delved into a critical discussion on today’s ever-evolving creator economy. The event included an interesting discussion between industry leaders Nell Diamond, CEO of Hill House Home; Meg Strachan, Founder of Dorsey; Grace Atwood, Founder of The Stripe; and ShopMy COO Tiffany Lopinsky, who all agreed, influencer marketing isn’t just a trend — it’s a vital component of modern brand strategy. To learn more about the event, read this article from Vogue Business:?https://lnkd.in/eUjwm82N

What an incredible experience at New York Fashion Week! ? From eye-catching billboards in SoHo to chic rooftop happy hours and exclusive trunk shows, we're honored to be at the center of it all. Curious about our week’s highlights and activations? Explore our latest blog post for all the details: https://lnkd.in/gkcHhY5A