Refraction

Last week we gathered to honor the latest #startups to ‘graduate’ from #UBCultivator. A big congratulations to: ?? Dentite, AI medical billing that delivers new revenue for dentists ?? Denture ER, an innovative dental device manufacturer ?? Edenesque, a plant-based milk company ?? Refraction, a white-label eCommerce marketplace for auto dealers ?? RHM Innovations Inc., a durable medical equipment company that seeks to assist individuals with activities of daily living ?? Strideful, a wellness company that aims to improve mental health through sustainable running and walking programs Thanks to all who helped us celebrate #BuffaloNY’s growing startup ecosystem! Click through the photos for highlights. Dan Richter Xenia Richter MPH, RHIA Petar Tofovic, DMD, MPH Jerod Sikorskyj Andre Samoel Andrea Samoel, MBA Leslie Woodward Jason Schwinger Courtney Burris Chris Muldoon Peter Burakowski Dan Miner David Thiemecke Per Stromhaug

We'll add one more thing dealers can do to sell more cars 24/7: Use a Refraction storefront so that they never lose a sale ??

Check out this article from Car Dealership Guy News about digital car buying?????? It’s been a growing trend… but Is It preferred? Research says… not quite yet. ???♂? Despite the buzz around online car sales, most buyers still opt for traditional dealerships. What does the future look like? ?? A strong omnichannel approach is crucial—integrating digital convenience without losing the trust and reliability that dealerships offer ?? We agree. Digital retail will never be 100% of sales, and we believe the dealership model will continue to adapt to support consumer’s evolving tastes.

McKinsey might charge $300,000 for these insights. But you get to have it for free. We're running a poll on X asking consumers, "How would you prefer to buy a New car?" The post has already garnered 225 comments and 3,761 poll responses (and we're only 34 minutes in.) The responses are intense and many consumers are livid. If you're in the Auto industry, I highly recommend you take 5 minutes to read some of the responses people are sharing. Link: https://lnkd.in/eDd5Gzd3 | Car Dealership Guy

Huzzah! We are beyond excited to GET-TO-WORK with GrowthX at the Golisano Institute for Business & Entrepreneurship! ??

Going all-in either way is a losing battle. Consumers want the flexibility to buy how and where they want. And Refraction gives dealers the power to do just that ??

It looks like CDK is coughing up the ?????? — and the end of this automotive fever dream is in sight ????. In light of this cyber attack, was your dealership affected? We’re curious what DMS our audience is using (and if you plan to keep it…??) If “other,” let us know in the comments! ??

We've been a little quiet, but we've been hard at work behind the scenes: ?? Our landing page received a facelift, better highlighting our product offering ?? We are officially partnered and fully integrated with Dealertrack DMS by Cox ?? The Refraction platform is officially live and piloting with selecting dealers! Stay tuned for more updates. And if you're a dealer that's looking to future-proof your store, let's chat ??

We've been a little quiet, but we've been hard at work behind the scenes: ?? Our landing page received a facelift, better highlighting our product offering ?? We are officially partnered and fully integrated with Dealertrack DMS by Cox ?? The Refraction platform is officially live and piloting with selecting dealers! Stay tuned for more updates. And if you're a dealer that's looking to future-proof your store, let's chat ??

We are thrilled to announce this $100k investment from the UB Cultivator program, which will further power the development of our dealer platform. Thank you to our incredible EIRs, Ajit Pendse, Megan Kelly, and Peter Burakowski that continue to support our growth.