Shirofune

??? ?????????? ???????? ?????????? ????????! ??? Last week at eTail West, Mitsunaga Kikuchi and Rocco Baldassarre had the incredible opportunity to record two insightful podcast episodes with industry leaders, diving into the future of digital advertising and automation. From maximizing ROI to harnessing the power of Amazon Marketing Cloud, these conversations are packed with strategies you won’t want to miss. Stay tuned—big insights are on the way! Until then, here’s a behind-the-scenes look at our team in action. ??

Mitsunaga Kikuchi ?????? ???????? ???????????????? ???? ?? ?????????? ???????????? ???? Total Retail! In his article ???????????????????????????? ?????? ?????????? ?????? ???? ??????????????????, Mitsu explores the challenges of AI-driven ad platforms and how marketers can take back control. Key takeaways include: ?? AI tools like PMax and Advantage+ optimize campaigns but lack transparency in budget allocation, targeting, and ad placements. ?? High conversions and low CPC can be misleading if they don’t reflect customer quality or long-term value. ?? Combining AI with traditional campaigns provides better insights, transparency, and strategic control. Check out the full article in the comments!

?? ?????????????????? ?????????? ??????! ?? We’re excited to become an official member of the 4As, marking another milestone in our commitment to empowering agencies with AI-driven ad automation. With memberships now in 4As, ANA, and IAB, we’re now part of all three major advertising organizations in North America! ?? Learn more in the comments below!

?? The Power of Leveraging Valuable Data to Drive E-Commerce Growth for Retailers ?? Our CEO, Mitsunaga Kikuchi, shares invaluable insights into how retailers can harness the power of data to drive genuine growth in e-commerce. From the limitations of short-term Return on Ad Spend (ROAS) to understanding the crucial role of customer lifetime value (LTV), this article covers key strategies for achieving sustainable success. ?? Key Takeaways: -Shift focus from short-term gains to long-term profitability. -Use ad automation platforms to identify ads that drive incremental revenue. -Optimize customer acquisition and retention through data-driven insights. Don’t miss out on these actionable strategies to refine your marketing approach and boost your e-commerce performance. Link in comment!

?? Shirofune's LinkedIn Ads integration is here! We’re excited to expand our platform suite with LinkedIn Ads, empowering advertisers and agencies to seamlessly manage campaigns across the world’s largest professional network alongside other leading platforms like Google Ads, Facebook, Instagram, Amazon Ads, TikTok, and more. Tested by LinkedIn Ads expert AJ Wilcox, this integration is a game-changer for B2B advertisers looking to optimize performance and drive measurable success. Key benefits of this update include: ? AI-Driven Optimization: Automates budget allocation and bid adjustments for maximum impact. ? Advanced Targeting: Enhances audience segmentation using LinkedIn’s professional data. ? Integrated Analytics: Simplifies performance tracking with unified dashboards and actionable insights. ? Time Efficiency: Eliminates manual adjustments, freeing up time for strategic growth. ?? Ready to elevate your LinkedIn Ads? Learn more here: https://lnkd.in/gc968_Kn

?? Listen to Mitsunaga Kikuchi and Rocco Baldassarre in the latest episode of the The Ecommerce Coffee Break Podcast + Newsletter!??? ?Mitsu and Rocco share strategies for overcoming the challenges of managing complex, multi-channel ad campaigns. They reveal how Shirofune’s unique approach blends automation with human intelligence to drive higher long-term ROAS and customer lifetime value—saving marketers 70% of their time while delivering exceptional results. Key topics include: ??Why cross-channel budget sharing beats platform silos for better results. ??How third-party attribution data enables smarter optimization. ??Why clients achieve 400-500% ROAS improvements within months. ??The power of Shirofune’s 1-hour onboarding and 2-month trial. Whether you’re struggling with time-intensive campaign management or looking to scale without sacrificing performance, this episode is packed with actionable insights to help you stay ahead of the curve. ?? Listen now:?https://lnkd.in/gqqZFaS4

?? Mitsunaga Kikuchi and Rocco Baldassarre were just featured on the eCommerce Fastlane podcast! ?? ? In this episode, Mitsu and Rocco share how Shirofune blends human intelligence and automation to redefine digital advertising, covering key topics such as: - Simplifying Campaign Management: Automating budgets, bids, and performance analysis to save marketers hours of manual effort. - Overcoming Data Overload: Managing omnichannel campaigns across Google, Meta, TikTok, and Amazon. - Targeting for Long-Term Success: Leveraging lifetime ROAS and LTV for sustained growth. - Demystifying Algorithms: Providing transparent insights over traditional AI-powered tools. - Seamless Integration: Enhancing ad performance through tools like Triple Whale and NorthBeam. ?? Tune in now:? https://lnkd.in/gt4mWeCv

Join us for "Secrets to Ad Scale Efficiency in 2025 for Ecomm Owners," a live stream where we’ll dive into cutting-edge strategies to scale your ecommerce ads effectively in the coming year. Learn how to leverage advanced tools, optimize campaigns, and boost your return on ad spend with actionable insights. Whether you're a seasoned pro or just starting, this session is packed with tips to help you stay ahead in the competitive ecommerce landscape. Don’t miss out on future-proofing your ad strategies!

?Mitsunaga Kikuchi shares his top 2025 Trends in MarTech Series! ?The digital advertising landscape is evolving faster than ever, with platforms like Amazon Ads Ads, @ Google Ads, @Meta Ads, and @TikTok Ads leading the charge. In his guest article, “Top Digital Advertising Trends for 2025,” Mitsu explores the rise of tools like Amazon Marketing Cloud, the shift to a cookieless world, and why Lifetime ROAS is the metric to watch. Dive in to uncover actionable insights that will help you stay ahead in this dynamic industry! ?Link to the full article in the comments below!

?? Top 2025 Digital Advertising and E-Commerce Trends ?? Exciting news! Shirofune is featured in the latest episode of EPN News, where we dive deep into the future of digital advertising and e-commerce. Discover insights on emerging trends, innovative strategies, and the role of automation in shaping the industry for 2025. We’re proud to be part of this exciting conversation. Share your thoughts or favorite takeaways in the comments below! ?? Links to listen are in the comments!