At 26 days, this year’s holiday shopping season is the shortest one on record since 2019! Learn what to expect ??
What’s in store for the 2024 holiday shopping season? Based on what I’ve been seeing, here are a few takeaways: ?? 1. This year’s holiday shopping season is the shortest one on record since 2019. At 26 days (if you count from Black Friday to Christmas Eve), it’s 16% shorter than it was last year. Efficiency across every part of your organization will be paramount to success—from standing out in crowded inboxes and ads to inventory management and fulfillment. ?? 2. The pressure for same-day delivery is on. The shorter-than-normal season gives consumers less time to shop and fuels the need for faster delivery. If you haven’t already, take a look at your carrier mix to see where you might be able to optimize to meet these demands. Some carriers offer 7 day/wk service at no additional cost (not just delivery, but pickup and sort as well), resulting in significant transit time savings. ??3. Mobile will make up the majority of holiday e-commerce sales at 54% (source: Practical Ecommerce). It’s a good time to ensure your mobile shopping experience is as frictionless as possible. Also, don’t forget the importance of order tracking. Offering real-time updates on the status of your customers’ purchases is even more important when customers are shopping on smaller screens and can foster a sense of trust and confidence, ultimately leading to greater customer satisfaction.