ShineThru转发了
Had a GREAT conversation with Jared Gibson of Outworks about how strong branding creates trust and helps turn cold leads into warm, familiar faces. When prospects already know your expertise, those first conversations become so much smoother and more productive ?? #branding #BrandTrust #PersonalBranding #ContentStrategy
Co-Founder @ Outworks | Turning Executive Thoughts into Digestible/Consistent LinkedIn Content | Speaker | Sales and Marketing Leader | Connector ?? | Listener of Books?? | Average Golfer?? | Seinfeld Quoter | Family #1
Your buyers don’t want to figure out who you are—they expect you to show them. With conversations that come in completely cold... ?? There's no connection. No understanding of who you are. It can be awkward, especially for your prospect. As the seller, you might be used to it, but for them, it can be uncomfortable. When your content has built the bridge? ?? They have a good feel for who you are before they reach out. They already know your expertise. They trust your voice. The conversation flows. It’s smoother, more natural, more productive. I had a great chat with Paige M. Weber from ShineThru about how creating consistent, valuable content doesn’t just attract clients—it builds familiarity. In today’s market, your brand (esp personal) sets the tone before you ever say a word.