SHFT Agency

What do you want to be known for? That's the question you need to answer for your business. Because your ideal customers will think about you. Especially after an interaction with your business. It's how the human mind works. The reptilian part of our brains categorizes everything we encounter. Every person, every offer, every email, every post, every sound, every smell, every stranger walking down the street, every phone call, every selfie, every website page... It all gets put in a specific place in our brains. If you don't know what place you WANT to hold.. If you don't know the RIGHT place to hold... If you don't know your customers at all... YOU ???? WILL ???? HOLD ???? THE ???? WRONG ???? PLACE ???? IN ???? THEIR ???? MINDS. Meaning, when they are ready to buy... They won't buy from you. ?? A brand positioning strategy helps. It determines: → the position you want to hold → what you need to do to own that position All so you own the RIGHT position. That way when your ideal customers are ready to buy... They DO buy from you. And that, our friends, is the ultimate goal of business. ??? ----- PS - #SassyJason breaks down the science around how you can own a position in your ideal customer's minds in his latest YouTube video → https://lnkd.in/eDamx7B2 ---- #shftyourbrand #brandstrategy #brandpositioning

Your brand deserves more than just a spot: it needs a position. The Brand Positioning Masterclass is LIVE! ↓ https://lnkd.in/g7pGmrcc Learn the 3 keys to standing out, attracting the right customers, and owning your space in the market. Don’t just compete—position yourself to win. Watch now! ?? https://lnkd.in/g7pGmrcc - #shftyourbrand #brandstrategy #brandpositioning

"Our offer is similar to our competitors..." That crap should never come out of your mouth. I hear it all the time from bad B2B marketers. Me: "Personality isn't a differentiator." Them: "Well, unless the offers are similar." Let me clear this up for you right now. YOUR OFFER SHOULD NEVER BE SIMILAR TO YOUR COMPETITORS. The purpose of every business is to bring unique value to the market. → Not similar value → Not copyable value → Not "I can get that everywhere else" value Unique. One of a kind. Differentiated. I can only get this from you. VALUE. If not, your offer sucks. And you will forever be chasing clients. → offering discounts → competing on price → sending sh*tty outbound emails → jumping on trends to stay 'relevant' ?? Instead of differentiating on your personality... FIND SOMETHING THAT MAKES YOUR OFFER UNIQUE. Or you'll push clients to your competitors. Because you haven't given them a reason to choose YOU. Pity. #SassyJason out. ??? #shftyourbrand #brandstrategy #branddifferentiation

Want your brand to stand out in a crowded market? (Let us know so you understand the Board and Marker Masterclass!??) This Wednesday, Jason Vana will share 3 key strategies for effective brand positioning to help you carve out a unique space in your industry. Whether you’re a startup founder, entrepreneur, or brand strategist, this framework will help you influence how customers perceive your business. And the best part? It’s a quick 7-minute masterclass! Be sure to subscribe and hit the notification bell to be the first to get these insights! ?? Here → https://lnkd.in/endgD6ud - #shftyourbrand #brandpositioning

One mistake businesses make when creating their brand position is: Saying something they don’t actually do. When crafting your brand positioning, be sure you can deliver on your promise. It’s tempting to make your brand sound better than it is. Or to claim you're the only one offering a benefit when you’re not. Your brand’s position shapes how customers see you. Get it right, and you can charge more—and people will still buy. Just ask Apple or #SassyJason. Read our blog, Brand Positioning 101, to get it done right. ???? https://lnkd.in/gZNmYAUM

People don’t buy iPhones for the tech, they buy them for the brand — status, experience and feeling. Apple doesn’t sell phones. What they actually sell is a sense of belonging, prestige, and an ecosystem that keeps customers hooked. That’s the power of brand strategy — creating demand before a product even launches. If your customers aren’t lining up for what you offer, it’s not your product that’s the problem, it’s your brand. Watch now (link in the comments) and tell us: What brand hooked you like this? Jason Vana #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing? #D2CMarketing #PodcastAds

You can't fake clarity. It's seen and felt in everything you do: Every word you write (and speak). Every relationship you build. Every offer you create. Every tactic you use. It all communicates one thing: Whether or not you know the unique value you bring to the market. People can see it and feel it immediately. When you have clarity: → they get what you do → they trust you → they buy faster → they pay more → they join wait lists When you don't have clarity: → they don't understand what you do → they take longer to buy (if at all) → they don't reach out → they want discounts → they choose a competitor In other words: A lack of clarity is costing you sales. Prospects feel it. Customers feel it. Your back account feels it. Want to sell more this year? Get clarity around your unique value. Or, keep harassing prospects and offering discounts. Maybe it will work in 2025. (Hint: it won't) ??? #shftyourbrand ---- PS - Get clarity around your unique value. Take my differentiation training. It costs $0. → https://lnkd.in/gD_9nqR6

At Laundry CEO Forum, we go beyond the business of laundry: we focus on developing the whole professional. Throwback to last year's session with Jason Vana of SHFT Agency who shared actionable branding insights with our Laundry CEOs. Jason’s expert advice gave attendees the tools to elevate their brands, stand out in the industry, and build a stronger business. #LaundryCEOForum #Branding #BusinessGrowth #Leadership

Don't build a brand strategy with just marketing. That's a recipe for disaster. Your brand is the gut feeling people have about you, your business, and your product. And that gut feeling is influenced by everything you do and don't do. Every call. Every post. Every email. Every sales pitch. Every customer support request. Every website visit. Every deliverable. Every process. Every department in your business impacts your brand. So, why would you let marketing alone create your brand strategy? We require a rep from every department to be involved: → C-suite → Sales → Finance → Product → Marketing → Operations → Customer Support Our biggest breakthroughs with clients do NOT come from marketing. (surprise, surprise) Most came from the founder. Second most came from operations. Some came from a low-level salesperson. Some came from an accounts receivable rep. Some came from customer service. You know how many came from marketing? ZERO. Your brand is a gut feeling about your whole business. Your brand strategy is a whole-company strategy to create that gut feeling. The lesson here? DON'T BUILD A BRAND STRATEGY WITH JUST MARKETING. You're leaving money on the table. Because your best ideas were left out of the conversation. Pity. ??? #shftyourbrand

The biggest problem with custom offers? A proposal can take forever to build. - multiple meetings - massive amounts of research - data to collect and sift through - numbers to crunch It's work you're doing for free. All to land the work you'll get paid for. ???? Here's a tactic to use instead: Turn your discovery process into a paid offer. Take all of those meetings and research and data and numbers to crunch... ...and make it a low-cost "strategy" offer. Then, sell the low-cost offer. And use it to upsell your main offer. So, if you develop websites and tech stacks like our client does: - Create a tech strategy offer Uncover what they need, develop out timelines and options, and present it as a low-cost offer. - Bury the proposal in it Provide the costs for you to build what the strategy suggests. - Use it to upsell your development Sell your main, high-ticket offer. You've helped your client determine what they actually need. Given them a plan to get what they need. And a price of what it will cost. AND THEY'VE PAID YOU FOR IT. The best part: They are far more likely to sign your proposal. Because you've worked with them, given them the path forward, and they've already given you money. It's a win-win-win. See how we do it in our latest YouTube video → https://lnkd.in/g7_rNTKD Unless you don't like making money. Then, go ahead and ignore it. ??? #shftyourbrand