shepx

A quick way to piss someone off is to spring additional costs on them after budgets have been discussed. That's why shepx takes great care to cover every cost associated with creating a website–even the costs that will not go through us. We call out the one-time costs and the ongoing costs. So, no: If shepx builds your brand's website, there are no hidden costs. We treat others the way we would like to be treated. Let's build a better website together: shepx.us

User Experience, aka UX, is at the core of why a website visitor becomes a brand's customer. Sure, other factors weigh heavily into a conversion, yet even those have UX at their core. People will pay more for convenience. That's UX. People will choose your brand if they can get what they want faster. That's UX. When people can find what they want faster, they will act faster in favor of your brand. That's UX. A refund request can easily turn into a repeat purchase, thanks to UX.? shepx believes and practices the idea that the difference between an underperforming website and a website that adds actual value to the brand is UX. Let's build a better website together: shepx.us

Asking, "How long does it take to create a website?" will get the same answer as asking, "How long does it take to build a house?" It depends. That's the worst answer, right? Yet, it's true because websites, like houses, are entities of scale. Are we talking about a 5-page website or a 50-page website?? Is this an Informational or Transactional website? (hint: we have a great Insights article about this very question) What is the website's main goal? Are we creating the content, such as videos, articles, custom images, etc., to achieve that goal, or are you supplying it? There are a lot of factors. For what it's worth, the average website shepx creates takes 3-5 months from start to launch.? We have built some websites in less and more time than that.? It all depends on scale. Let's build a better website together: shepx.us

tip: use animation on your website with helpful intent. we have all sat through a presentation that had way too much animation in the deck. it's insufferable, a waste of everyone's time, and detracts from whatever point is being made. yet when it comes to applying animation on websites, people with an otherwise cautious eye can be carried away by the temptation to animate everything. shepx believes animation on websites can be useful–even helpful…when applied with helpful intent. that's the key: be helpful. think about the website's pages as each having a hierarchy. some things are more important than other things, and subtle or at least tactful animation can help present the hierarchy in a more obvious way. let's do better, together: shepx.us

frequently asked… how much should we budget for a new website? a realistic starting budget range for a basic website designed and developed by shepx is $7,000 to $12,000. we frequently create websites with larger budgets. however, an entry-level website created by shepx has an average budget between $7k–$12k.

is your website informational or transactional? When creating a website, one vital question is often not asked: Are we making a transactional or an informational website? The answer to this changes the entire process. transactional websites A transactional website is what we see with e-commerce. Here, everything happens on the site, from curiosity to conversion. The brand uses marketing to bring people to the page. The whole experience and the transaction should be completed before the visitor leaves. informational websites On the other hand, an informational website is different. Its goal is to share a message over time. Think of it like a relay race where the website carries the brand’s message baton for part of the journey. It doesn’t handle transactions or conversions but focuses on good messaging. why it matters The big difference between these two types is how you measure success. You can’t use the same performance metrics for both. This is why it’s crucial to ask this question at the start. Mixing methods for these websites can lead to disastrous outcomes. So, let’s begin by asking the right questions for your website today. Let's do better, together: shepx.us

case study for: Half Day Cafe the challenge: a beloved longtime cafe needed a totally new website brand experience that reflects its great experience. full case study: https://buff.ly/3WtabBc “Half Day Cafe has been our client since 2008. We have worked with them to create a website that offers their customers a great experience and encourages them to visit the cafe for its delicious food. Recently, we have redesigned the website to improve the Half Day Cafe brand experience. We have prioritized the menu and made it easier for visitors to navigate the site quickly. We are proud to say that this is the best website we have created for Half Day Cafe.” – dan crask ? shepx

tip: don't give away your hard-earned traffic to social media. you've done all the things. your website is well-written, expertly designed and developed, securely hosted, and optimized for search. traffic is rolling in. yet, what's that at the very top of your website? social media icons?! what the… you have created a revolving door by placing social media icons in prominent places because as soon as someone taps on their favorite platform's icon, they will be engaged in a multi-billion dollar effort to hold their attention. if they happen to have a notification? forget about it. you just lost that visitor. and you start all over. "how will they find us on social media???" was a great question in 2005…20 years ago. if someone wants to find your on social media, they will find you, or you will find them there via targeted content. don't give away your hard-earned web traffic to social media. shepx doesn't allows this sort of thing to happen because we make better websites. better than what our customers had previously and better than what their customers expect. let's do better, together: shepx.us

new case study: cincinnati's everlasting electric the challenge create a logo and website for one of cincinnati’s most trusted electrical contractors. full case study: https://buff.ly/3PPn2sJ “shepx continues to carve out an expertise in residential, commercial, and facility real estate. adding this collaboration with everlasting electric shows how accommodating our processes are for the hot real estate market.” – dan crask ? shepx

new case study for: appalachian title agency the challenge: capture and communicate the unique vibe of this real estate title agency in a hot housing market. full case study: https://buff.ly/4hoolea “an attorney-owned and led title agency in the hot real estate market of East Tennessee is a brand advantage my team and i were eager to leverage in this website. Anne and Trey are engaging and unique attorneys who want to give their clients a truly unique experience. Capturing the vibe of their office space, how they work, and their professionalism was rewarding work, which their website showcases.” – dan crask ??shepx