Shawsmith

Check out this bite-sized article to learn the marketing strategies that you can steal from Michael to grow your business.

Whatever marketing you're currently doing is confusing potential customers. The smoother your sales process, the more people will choose to buy from your company instead of your competitor.

While everyone can eat food at a restaurant, advertising to toddlers who can’t pay for food is no use. You have to aim your ad at your most responsive audience. If you’re selling a blowtorch, you'll probably be selling to men, so tailor your message towards them. If a woman wants to buy the blowtorch, that's no issue, you’ll sell to anyone who wants to buy… But you can save on ad spend by targeting your most responsive audience.

By calling out a problem that your potential client has, you quickly filter out the people who won't buy from you, and connect with those who will. If you are a chiropractor, and the headline of your ad says “Does your back hurt when you wake up in the morning?” Guaranteed people with sore backs in the morning will read longer than anyone else.

Why Video Content Will Skyrocket Your Views. Videos use multiple of the 5 senses to convey a message. The more senses your content uses, the more memory hooks are stuck into your audience. If your audience is engaged and learns something interesting, they will likely share it with their friends… But they won’t just share it with any friends, they will share it with the people they think need this information the most… Your potential clients.

People who start businesses often aren’t marketers. So when they realise they need to promote their service, they check what the competition is doing (who also aren’t marketers) and copy them. This makes it very easy for your business to stand out. Find out how to make buyers look to you instead of your competition in the article below.

Most ads run by small businesses fail before they’re even published because too many business owners think that everyone is their customer. Your audience will always lean towards a certain gender, age, location or set of interests, so you can save on ad spend by identifying your most responsive audience. to learn more about creating cost efficient ads, read this bite sized article: https://lnkd.in/gMAi9d8a

Good marketing strategies are the same worldwide. Bad marketing results are self-inflicted from a lack of knowledge… Your ads will perform way better if you find your audience and cater your message towards them BEFORE the ad is published. No ad will appeal to everyone, so find your most responsive audience and put all of your advertising budget towards reaching them. Learn more about creating the perfect ad here: https://lnkd.in/g-VmyXeT

With 3 words you can improve your marketing FOREVER.

Your audience will share your content with their friends if they are engaged, and learn something interesting... But they won’t just share it with any friends, they will share it with the people they think need this information the most… Your potential clients. If you’d like help with content ideas or anything in the production process send us a DM and we’ll create a content plan for your business.