Sharma Brands

Baby brand Lalo had an optimistic hypothesis: There was a bigger audience out there for them — they just needed to find it. They suspected optimizing for a conversion event higher in the funnel could do it, so they designed upper-funnel tests on Meta and TikTok. The results? Running upper-funnel campaigns to reach new prospects wasn't just effective — it also delivered surprisingly efficient sales for the business. The team has since layered upper-funnel tactics into their evergreen Meta and TikTok strategies. Read the full case study at the link in the comments. ?

We are so excited to share that we’ve been recognized as a finalist in the 2025 Okendo Partner Awards! Check out https://lnkd.in/e8DjBhhi to see how we worked with the Okendo team to make some magic! We’re proud to partner closely with Okendo to redefine customer experiences and drive long-term growth for brands. Here's to many more fruitful years! ??

Welcome to post-BFCM ?? With the amount of new customers acquired during a sale period, now is a great time to not only promote your best-sellers, but to introduce users to your brand’s personality, showcase strong social proof and invite them into your community. One of our favorite email campaigns highlighting this approach went out this weekend with Salud. The Sharma Brands team capitalized on the current Spotify Wrapped trend while providing valuable information to build trust with the customer. Let’s break it down ???? ?? The email starts off with a GIF with a strong callout: 15 million sticks sold this year. Not only does this immediately kick-off the social proof you see throughout the email, but the stat itself is powerful and shows how big the Salud community is. ?? Next, we show how many orders and reviews the best-selling SKUs received (both very impressive numbers!), giving customers an inside-look at the brand’s stats while also showing how strong the love is for Salud. ?? To further showcase social proof and emphasize community, the next two sections of the email showcase Salud’s top Instagram and TikTok posts along with TikToks from influencers. Linking out to this content further shows customers the engaging community and brand Salud has cultivated, and invites them to join in on the fun. ?? The email rounds out with a callout to Salud’s home base, Los Angeles, and directs users to the Best Sellers collections page (done by the Sharma Brands team too!). This is one of our new favorites!

NEW SITE LAUNCH! You’ve probably seen these bags out and about (especially if you’re in NYC!) and let’s just say - you need one! Hulken partnered up with Sharma Brands to revamp their ecom store presence and identify key areas for optimization and growth. The result? A beautiful website that: ?? Clearly communicates the differences in models using size guides, infographics and visual comparisons to lessen inquiries from customers ?? Positions the product in several ways to inspire multiple use-cases. Upon first glance, you may only see this product as a grocery bag, but then you realize it would be perfect for schlepping your laundry between floors or packing up the kids' sporting equipment ?? Incorporates social proof in the form of written reviews, UGC and blogs to help validate purchasing decision. Go check it out and make schlepping 1000x easier! hulken.com

Join us tomorrow at SheInnovates!! We are honored to be a part of this event again and cannot wait to be a part of more!

Today is performance creative day! It’s likely that you have your campaigns planned out (if not running already!), so here are some super low-lift things you can do to enhance your strategy ASAP: ? Running the same offer as last year? Reignite last season’s ads in addition to your new batch. They already have the learnings and social proof (comments and likes) that can help target and persuade the right customers. ? Have a best-performing evergreen static? Repurpose it and simply change the messaging to BFCM. You know it resonates with customers, so pair it with your enticing offer. ? Have a winning ad from last year’s BFCM campaign? Run it alongside a new, revamped version. Refreshed creative is always great, but now is not the time to reinvent the wheel. ? Try including the promo code in your headline on Meta and Google (this could be a cool test to run an incrementality test with). Want to learn more? Tune into the Last Minute Holiday Prep webinar next week where we’ll be highlighting low-hanging fruit you can optimize in your funnels: https://lnkd.in/ewnd_Mm3

IT'S WEEK 1 OF NOVEMBER ??? This week we’re breaking down some easy optimizations you can make to your channels for BFCM and the holidays. Today, we’re talking websites ???? ?? Promos ? How catastrophic (and embarrassing!) would it be if your promo codes weren’t active and working correctly? Triple check your code(s) is working by going through the checkout process yourself and confirming everything is applying as it should. ? Make sure your promo is simple and easy to understand. Some brands try to get too creative with their discounts (multiple promos and tiers, complicated GWPs), and it ends up being too confusing for the costumer to purchase. ? When setting up your promo, consider the following: - When applicable, like with a site-wide sale or tiered promo sale, apply discounts automatically for the customer vs requiring a promo code. - Account for all timezones - If you’re in PST, start your promotions 3 hours before it actually starts, to account for EST. For example, if your sale starts on 11/27, you should enable the sale at 9:00pm PST on 11/26 (midnight EST). ??? Overall Site Updates ? Sitewide promo bar - Message your promotion loud and proud as this real estate is present globally on the site. Have it linked to the relevant collections page where users can shop. ? Homepage — Your homepage hero should clearly and boldly reflect the sale messaging, accompanied by an (holiday-themed preferably) asset reflecting the products on sale. ? Holiday-specific page - Consider adding a “holiday shop” or “gift guide” collections page that features all the products on sale, along with holiday-themed assets and messaging. Place this in your navigation bar and hero CTA so users can quickly and easily shop their holiday gifts. ? Email Capture Design — Mentioning your promotion in the email pop-up yields a higher opt-in rate. ?? Code Freeze ? On your website and with any apps in your tech stack, don’t push updates. ? If you absolutely need to push an update, test it thoroughly in a staging environment and then go live with those changes. ?? On-Site Pixels ? Make sure your pixels are all properly firing so you’re able to collect data from this period to help understand performance and inform future strategies ? To take advantage of such a high-traffic period, we recommend implementing a post-purchase survey to learn as much as you can about your new (and returning!) customers ? Make sure you have one active and updated with any creators/influencers/affiliates you want to try to understand performance from. Want to make sure you’ve got everything covered? Fill out our online form for a free CRO audit and the Sharma Brands team will make sure you’re hitting everything you need to for a successful BFCM and holiday season: https://lnkd.in/eT5Jkq62

Part 2 of our favorite Halloween ads we made this year because LinkedIn won't let us post pictures + videos at once, so this one gets its own post (well deserved, of course)

Halloween creative stands out, and in a pre-BFCM CPM nightmare, creative is the lever. With that, we present to you, our favorite Halloween ads that we created this year…?

In just 2 weeks, our very own Bailee Cooper will be joining Triple Whale for their Ultimate All-Day Workshop: Last-Minute 2024 Holiday Prep! Tune in to hear the low-hanging tips and tricks you can implement within the next few weeks as we go through BFCM and into the holidays. From Ad Creative to SMS to Website CRO, there are ways to optimize each part of your funnel ?? Sign up here: https://lnkd.in/ewnd_Mm3