Sharethrough merged with District M in February 2021 to form what is now one of the leading independent global ad exchanges, connecting publishers and advertisers with true technology innovation supporting all omnichannel formats including display, video & native; devices, and user experiences. We are building a sustainable advertising ecosystem for journalists, content creators and app developers, by bringing human-centric technology to programmatic advertising. With offices all across North America, including New York, San Francisco, Chicago, Montreal and Toronto, Sharethrough continue to grow and increase its footprint in the digital media industry. As of today, our company is comprised of more than 150 talented experts who are all responsible for its international success and influence.
Sharethrough的外部链接
Powering Modern Programmatic Display & Video Ads Designed to Fit In and Stand Out.
Sharethrough转发了
We’ve teamed up with Titan OS! Together, we’re introducing innovative solutions at the exciting intersection of CTV and retail media. This partnership gives advertisers access to exclusive inventory and premium placements, enabling highly targeted campaigns driven by unique creative enhancements and cutting-edge shoppable ad formats. Learn all about it ?? https://lnkd.in/e3jTc2sd #CTV #RetailMedia #ProgrammaticAdvertising
In a recent Digiday article, Frank Maguire, SVP of Product Marketing & Sustainability at Sharethrough, shares insights with Krystal Scanlon on the challenges of integrating advertising into voice assistant platforms. While these platforms offer a built-in audience and the infrastructure to support ads, excessive commercialization risks alienating users and damaging brand perception. The key to success? Prioritizing user experience, trust, and engagement over short-term monetization. ?? Read the full article: https://lnkd.in/eDa7f9BD
In the latest edition of Cynopsis, Frank Maguire, SVP of Product Marketing & Sustainability at Sharethrough, discusses the impressive sustainability results from Horizon Media’s switch to GreenPMPs??, in addition to the upcoming Green Media Summit, where the industry will unite to explore scaling sustainable solutions for a more eco-friendly future. ”The advertising industry has a unique opportunity to lead in sustainability, and we’re excited to see that potential in action through our work with Horizon. We’re looking forward to diving even deeper into these efforts at our upcoming Green Media Summit, where we’ll explore how the industry can scale sustainable solutions.” Check out the full article: https://lnkd.in/eV2PWbcP #Sustainability #GreenMediaSummit #GMS2025
Horizon Media’s latest move in transitioning all programmatic campaigns to Sharethrough’s GreenPMPs?? showcases how effective advertising and sustainability go hand in hand. After initially testing the performance of campaigns run through GreenPMPs and finding no negative impact on scale or performance, Horizon Media made the switch for good in May of 2024. An additional selling point? In some cases, GreenPMPs?? allowed for improved performance due to a significant overlap between high-emissions websites and wasteful impressions. Throughout the last 9 months, Horizon Media’s GreenPMP?? results have included: - 51% reduction in carbon emissions for display campaigns - 57% reduction in carbon emissions for video campaigns - 34 metric tons of CO? avoided — the equivalent to driving from NYC to LA 31 times Learn more about how Horizon Media cut carbon emissions in half while boosting performance in the latest ADWEEK article: https://lnkd.in/eyYtgter #Sustainability #GreenPMP #AdvertisingPerformance
Sharethrough转发了
Curious as to what topics and conversations will be had at the Green Media Summit? Check out our action-packed agenda! ?? While sustainability in digital advertising remains our core focus, we’re broadening the conversation to explore AI, DEI, socioeconomic context, and more key forces shaping the future of our industry. Book your tickets now: https://lnkd.in/g69vbd5y #GMS2025 #GreenMediaSummit
Sharethrough转发了
The countdown to the Green Media Summit is on! ?? In just over one month we’ll be bringing together the most forward-thinking minds in media, advertising, and sustainability to drive real change in our industry. This year’s summit isn’t just about discussions—it’s about action. We’re tackling the biggest challenges in sustainable advertising, from AI’s impact, to greenwashing, DEI, and the evolving role of brands in climate leadership. ?? What to expect: ? Exclusive keynotes from Publicis Groupe, Spotify, Google, Pfizer & more ? Insightful panels on supply chain transparency, corporate responsibility & sustainable messaging ? Brand-new research on how sustainability influences consumer behavior ? A chance to connect with the industry leaders shaping a greener future Join us March 20 at the Javits Center in NYC and be part of the movement to make media more sustainable. ?? Get a preview of what’s ahead in our latest blog: https://lnkd.in/ewqSr5vu #GreenMediaSummit #GMS2025
Be mine, work valentine? ??? Sharethroughers in our Montreal office came together this week to celebrate appreciation and connection! Employees exchanged candy grams with heartfelt, personalized messages—spreading kindness, gratitude, and a little extra sweetness. Wishing you all a wonderful Valentines day filled with joy and appreciation! #ValentinesDay #WorkplaceCulture
?? Consumers are calling for action, and they’re looking to brands to lead the way. Our latest sustainability research reveals a bold shift: 62% of consumers trust brands over governments (38%) to drive real climate impact. As expectations rise, businesses have a unique opportunity—and responsibility—to step up with meaningful sustainability initiatives. ?? Dive into our latest infographic, highlighting key sustainability trends shaping advertisers and consumers in 2025: https://lnkd.in/epG7fq-U
Great news — we're now expanding into Japan! ???? We’re excited to expand our merged offerings with Equativ to a new region, and can’t wait to make an impact in the Japan market! ?? ?? Learn more: https://lnkd.in/epq6v8wR #Equativ #Sharethrough #Expansion
Sharethrough转发了
?? Sustainable Innovation in Action: Horizon Media is leading the charge in eco-conscious advertising! By switching to Sharethrough’s GreenPMPs, we've not only cut emissions by 50% but also boosted campaign performance—proving that sustainability and efficiency go hand in hand. Discover how we’re making an impact! #HorizonEco