Shared Drive

?? It's happening. ??? Today is LAUNCH DAY!!! Our First Episode is dropping TODAY of the Just Make It Pretty Podcast, where we break down what really makes marketing work, and give marketing & sales leaders the insights they need to make smarter, more strategic decisions. ?? Just real, actionable conversations with industry experts, innovators, and the people who've been in the trenches. ?? What you can expect: ? Unfiltered discussions on what actually drives results ? We go beyond "just make it pretty" ? Guest experts who get it, and aren't afraid to say it ? Tactical advice you can actually use Who's ready?! ???? Find us on Spotify or wherever you listen to podcasts: https://lnkd.in/gEGAVAYJ

?? PSA: Your marketing shouldn't be boring. ?? If your brand blends in, it's invisible. And invisible brands don't sell. ?? The brands that win? They dare to be different. ?? They carve out their own lane. ?? They create experiences, not just content. Your audience is drowning in generic, cookie-cutter marketing. Give them something to actually care about. Stand out. Be bold. And for the love of all things marketing, ditch the genric stock images. Need help building a brand that actually gets noticed? That's where we come in. Let's make some noise. ??

Generic Follow-Ups Are Dead—Here’s What Works Now ? “Hi [First Name], thanks for your interest! Let me know if you have any questions.” ?? Yawn. If this is your OSC’s go-to follow-up, you’re losing leads before they even get started. Personalization wins. Buyers want real connections, not canned responses. Here’s how top OSCs make their follow-ups unforgettable: ?? Reference their inquiry. “I saw you asked about our move-in-ready homes—are you looking to move quickly?” ?? Use CRM insights. “You downloaded our floor plan for The Magnolia—what caught your eye about it?” ?? Send video follow-ups! People connect with faces, not just emails. A 30-second video = instant rapport. ?? Challenge: Take 5 minutes today to audit your OSC’s emails and texts. Do they sound human? If not, time for a refresh! What’s one way you personalize your follow-ups? Drop your favorite tip below! #OnlineSales #OSC #BuilderMarketing #LeadConversion

Today, we celebrate the women who lead, innovate, and break barriers in every industry. At Shared Drive, we believe in betterment, collaboration, and blazing trails; values that push us forward and empower us to uplift those around us. To the women making waves in homebuilding, sales, marketing, and beyond, your impact matters. Your work is seen. Your voice is powerful. Keep pushing. Keep building. Keep inspiring. ??

At HelloOSC, we believe in lifting OSCs up without draining your budget. That's why we're offering free resources to help you assess, optimize, and excel in your role. From a complimentary OSC scorecard to practical guides, we've got everything you need to sharpen your skills and deliver results. Ready to take your OSC game to the next level? Grab your free tools now and start empowering your online sales success—no hefty price tag required. Need more training? We've got you there too. Check out our OSC trainig program while you're there! https://lnkd.in/gacSCcvQ

The International Builders' Show is always an unforgettable experience, but this year felt different, it felt bigger, more connected, and more impactful than ever before. At Shared Drive, one of our core values is centered around creating real partnerships, and that's exactly what IBS fosters. The energy, the support, and the genuine desire to help one another succeed is what makes this event so special. ?? Speaking of impact, a huge shoutout to our very own Ingrid Prince for taking the stage and sharing her expertise on selling to diverse buyer groups and how understanding buyers beyond just language barriers is key. And of course, we have to talk about Whiskey Business. ??? This year's 3rd Annual Whiskey Business Mixer was our best one yet! What started as a casual gathering has grown into a must-attend event filled with meaningful conversations, new friendships, and the added benefit of good whiskey. Seeing so many builders and industry leaders come together to connect and just enjoy the moment was a huge reminder of why we do what we do. To everyone who stopped us in the halls for a hug, attended Ingrid's session, or joined us for a drink, thank you. Your support, ideas, and enthusiasm inspire us every day. IBS is a reminder that this industry isn't just about homes; it's about people. David Hagan Will Zhang David Lynch Jamie Toyoda Andrea Malovic OpenHouse.ai Sales Uncomplicated Kevin Weitzel Magda Esola CSP, CMP, SRES, AHWD, PSA, CRS, C2EX Chris Hartley Shari Morton Sarah Haynes Kristi Isais Danna Wolf Craig Neal Cory Charles ??John Lee Courtney Castleberry Realtor.com New Construction Amy Martin Marisa Kennerson Don Turner Bob Seeman Until next year, IBS! ??

OSCs, an appointment isn't just a meeting....it's the start of a relationship that sets the stage for sales success. ? Building trust before pushing for a meeting ? Qualifying leads so you're not wasting time on tire-kickers ? Creating urgency without sounding pushy ? Handling objections with confidence ? Following up so leads don't ghost you We're breaking down appointment-setting best practices that will boost your engagement, improve show rates, and turn more leads into buyers. ?? Read the full article here: https://lnkd.in/gV7Pr5VQ

??There's No Smoke and Mirrors Here.?? HelloOSC University offers training that actually works—no fluff, no gimmicks. Built and taught by real OSCs who live and breathe online sales, we focus on practical skills you can apply right away. If you're tired of outdated strategies and want real results, you're in the right place. Ready to level up your OSC team? Let's go. Visit https://lnkd.in/euJv7Gy8 to get started today!

??♀?Think the handoff is the finish line? Think again.?? Traditional lead ownership in homebuilding is like a relay race—passing the baton and hoping nothing gets dropped. But if your OSC isn't staying in the loop, your buyers end up feeling lost, unvalued, and may even slip away. In our latest article, we break down how continuous OSC involvement—from initial contact to post-appointment follow-up—creates a seamless, trust-building experience that keeps every lead alive. Ready to set a new standard in lead ownership and customer care? Read the full article and learn how to transform your sales process for lasting success. ???? https://lnkd.in/gvDMzCmv

Builders, the wait is finally over! We'll see you tonight!