I help companies truly understand employee and customer experiences through AI + Stories, so they can improve and grow. Shared Stories = Connection and Collective Wisdom, so tell me yours and I'll tell you mine.
I’ve realized I’m a spring-and-fall kind of person for a little while, now. These two seasons resonate with me much more than summer and winter do. I love spring for the planting and sprouting it presents, and I love fall for harvesting and sharing. Despite having really bad allergies, I think my love for spring in particular started when I was a kid. We had just moved from New York to Jackson, Michigan, and our 70-year-old neighbor, “Mother Fletcher,” taught me how to garden. It was a way for me to navigate some of the challenges and traumas I was experiencing. It helped me develop empathy and responsibility. Deepening my sense of nurture and my love of nature. Fun fact: I really dislike tomatoes in most forms, and I can't stand ketchup. But thanks to Mother Fletcher, I grew some of the biggest tomatoes you'd ever see. Even though I wouldn't eat them, I sure loved growing them and giving them away. That joy of planting and watching things grow has never left me. Which might explain why I’m so excited for what spring has to offer -- both in nature, and with SEEQ. Right now, the SEEQ Platform is helping a number of organizations plant their own seeds of growth: ?? A national travel and tourism brand is improving its marketing strategy with opportunity audiences. ?? A national energy company is deepening its understanding of employee culture so it can stay strong as they continue to grow. ?? An educational institution is mapping its entire experience in a 360-way, including alumni, families, faculty, board members, partners, and more, to update its brand strategy and strengthen its val prop. ?? A health and wellness brand is connecting employee and customer experiences after undergoing a year of major strategic change. What do they all have in common? ? They listen deeply to their employees, customers and stakeholders; they focus on what these people really want them to know; and then they take action. ? They go beyond the WHAT of traditional research to understand WHY experiences happen. ? They use storytelling and AI to uncover what truly drives better EX and CX. If you’re ready to plant the seeds for stronger employee or customer experience this season, I'd love to talk about it. In the meantime, I invite you to see this time not just as the end of the first quarter, but the beginning of the next season. Here's to spring. To growth. To clarity. And to peaceful determination. #SEEQ #EX #CX #Storytelling #Spring #Growth