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Knowing your brand's core seasonality is crucial to a successful direct mail campaign. Direct mail performance tends to mirror a brand's overall seasonal high and low periods. Learn more on how a highly seasonal product like the Ikon Pass (Alterra Mountain Company) scales direct mail during peak season to maximize ROI ????? Full case study linked here: https://hubs.la/Q03cK3G_0 #ClientSpotlight #CaseStudy #Testimonial #Seasonality #Marketing #DirectMail #SharedMail

While seasonality in direct mail tends to follow the overall seasonality of the value prop, different brands see natural success at different times of the year. For example, we often see meal-kits pause direct mail efforts in the summer with people traveling, eating out, and spending less time in their homes. While some industries (retail, telecom, furniture) take an evergreen approach to DM, seeing success all year round while tailoring artwork imagery & content to each season and scaling circulation up or down depending on seasonality. Take a look below at the different industries we find perform the best during each season: ???♂??? Q1: New Year, New Beginnings: Key industries: Personal Care/Beauty, Meal Kits, Supplements, & Fitness ???? Q2: Spring Sales: Key industries: Travel, Tax Services, Retail, & Home Improvement ????? Q3: Summer & Back-to-School: Key industries: Kids Apparel, Outdoor, & Education ???? Q4: BFCM & Holiday Planning: Key industries: Retail, Stationary/Gifting, Nonprofit, & Luxury Goods Reach out to us at https://hubs.la/Q03cjJxY0 to launch a campaign at the perfect time for your brand's peak seasonality. With little lead time needed, a mailing can hit homes in just 5-7 business days from the time a creative is uploaded into the platform! #Seasonality101 #DirectMail #PoplarPlatform

We're excited to announce a limited-time offer to any non-profit brand interested in testing into our brand new non-profit mailing. We are offering a FREE 100K circ test to a limited number of partners on a first-come, first-served basis. For some further details on this offering, please see below: ?? Timing: In-Homes 5/28 (Commitment Due 4/14, Creative Due 4/17) ?? Circulation: 100,000 ?? Format: Shared Mail (Co-Branded, Prospecting). Mail alongside 5 - 7 organizations. Insert within an envelope format, organization logos printed on the outside of the envelope for visibility ?? Pricing: $0 for a first test! Typically priced at $0.075 per insert ($7,500 all-inclusive spend for 100K circulation) ?? Audience: High income, college-educated, frequent givers to numerous causes with an older age skew (65+) This is a limited, first-come, first-serve offer so please reach out to us at https://hubs.la/Q039KPWp0 before 4/14 to get your non-profit brand included in this upcoming May mailing ?? #NonProfitMarketing #DirectMail #SharedMail

We’ve helped many leading meal-kit / grocery brands scale their direct mail strategies from acquisition to retention, driving growth across the entire customer lifecycle. Here’s how we did it for Home Chef: ??????? With a partnership starting in 2017, Home Chef leverages solo direct mail for their acquisition & retention needs. Through our strategic, test-and-learn approach, we: ?? Scaled Prospecting Efforts: By consistently optimizing targeting, formats, and mailing cadence ?? Introduced Retention Campaigns: Scaled their program to mail lapsed customers every 60 days—driving efficient results and high LTV customers We're the experts for powering growth when it comes to meal-kit and grocery value props. Want to see how we can transform your direct mail strategy? Let’s chat! #DirectMailSuccess #MealKitMarketing #CustomerLifecycle #RetentionMarketing #AcquisitionStrategy #CaseStudy

Looking to boost customer retention and drive growth for your food or grocery brand? We’re the experts in the space and know exactly how to launch successful campaigns for value props like subscription-based meal kits and grocery delivery - whether your campaign is local or nationwide! ?? Leverage seasonal and limited-time offers to create urgency ?? Tie in automated win back campaigns to lapsed or paused customers for subscription-based brands ?? Drive in-store traffic with coupon redemptions— pair this with a store address callout to further personalize geo-based campaigns to in-store locations or restaurants If you're looking to ramp up your food or grocery brand's direct mail strategy, reach out to us at https://hubs.la/Q039wS-X0 #DirectMailMarketing #FoodAndGrocery #MealKits #CustomerRetention #DTCGrowth #SubscriptionMarketing

Interested in reaching small and mid-sized businesses across the U.S.? Look no further than our B2B shared mailings: ? B2B/SMB Key Decision Makers (1-99 employees) ? B2B/MLE Key Decision Makers (100-300 employees) These mail to the business address of 1-3 employees per business with high-influence job titles. Skewing toward retail/e-commerce, food & beverage, personal services, tech, and business services. Reach out to us before March 17th at https://hubs.la/Q03b3Xf10 to get your B2B brand included in either of these mailings with a April 25th in-home date! #B2B #BusinessToBusiness #Marketing #SharedMail

Mother’s Day & Father’s Day are key gifting moments, and shared mail deadlines for these audiences are just around the corner —ensure your brand is prepared for these upcoming seasonal marketing campaigns! ?? Mother's Day: May 11th Target Moms with Kids (Ages 0-12) and New Baby (Ages 0-2) audiences just in time for the holiday! These shared mailings hit homes on April 25th, giving recipients plenty of time to engage with your seasonal offers. Commitment is due by 3/17. ? Father's Day: June 15th Reach Dads with Kids (Ages 0-12) by being included in this shared mail audience with a May 28th in-home date. Perfect timing for gifting season! Commitment is due by 4/14. Get in homes at the perfect moment - reach out to us before the above deadlines to get your brand included! #DirectMail #MothersDayMarketing #FathersDayMarketing #SharedMail #Seasonality

Kick off your direct mail marketing strategy this spring with a unique shared mail audience hitting homes April 25th: ?? Outdoor Enthusiasts: reach adventure-seekers who live for the great outdoors - perfect for brands in activewear, camping gear, fitness, and adventure travel ?? $100K+ household income ?? 90% aged 25-45 ?? Over-indexes in outdoor apparel, gear, and travel Reach out to us at https://hubs.la/Q038Sw120 before 3/17 to get your brand included in this new mailing! #DirectMailMarketing #SharedMail #OutdoorEnthusiasts #EcommerceGrowth #AprilCampaigns

Flexible PTO, robust healthcare plans, & hybrid in-office policies are just a few of our core benefits at SLM. Check out these employee testimonials relating to SLM's culture below: ?? "I love that our roles are heavily collaborative across teams which produces a super supportive office culture where everyone is ready and willing to teach, learn, and share ideas." - Sarah Moon, Sr. Marketing Manager ?? "The reason I joined SLM over 7 years ago is the same reason I continue to stay here today: the people! I’m constantly inspired by my colleagues - we work incredibly hard, take the time to learn from each other, treat each other with kindness and respect, and genuinely enjoy each other’s company! - Tori Gosstola, Sr. Product Manager ?? "I could tell that SLM had an amazing culture. Everyone is smart and hard-working, but it is also an environment that makes you feel incredibly welcomed and valued." - Emily Erle, Assistant Marketing Manager Check out our open roles at https://hubs.la/Q037c07_0! #Culture #Benefits #OpenRoles

?? Meet our brand new shared mail audience targeting $50K - $100K Income Households! ?? Targeting Details: - Bargain buyers & club shoppers (bulk stores like Costco, Sam’s Club, BJ’s) - Ages 25-45 - No significant gender skew ?? With a custom eye-catching envelope that maximizes open rates paired with a highly engaged audience ?? Limited spots available – reach out at https://hubs.la/Q037nKvr0 to secure your spot! #DirectMail #SavvyShoppers #SharedMail #BulkBuyers