Seventh Scout

We’ve all been there—sitting through a strategic planning session that feels like a corporate fever dream. Leadership talks, goals are set, and then… nothing. No follow-up, no execution, just another forgotten document. But here’s the thing: strategic plans should live and breathe in your business. If they’re not anchored in shared values and everyday action, what’s the point? Lynn Yeldell breaks down why values matter more than a polished value proposition—and how companies can rethink their strategic planning for real impact: https://bit.ly/4kiyUBK #ValueProposition #MarketingStrategy #StrategicPlanning

Introducing The Scout’s Guide to Marketing! We’re pulling back the curtain on what’s happening at Seventh Scout—our latest projects, marketing insights, and what’s inspiring us right now. This month’s issue, "Building Momentum: Creativity, Strategy & Community", highlights how we’re kicking off 2025—helping brands define their messaging, building digital experiences, and finding inspiration along the way. ?? Subscribe now to stay in the loop with the Scouts!

The much-awaited return of Font Hot Takes is here! ?? Hear from Eve on her latest rendition of the font battles! "The year was 2010, and after 50 years of Bauhaus-y typographic goodness, IKEA made the switch from its Futura-inspired IKEA Sans typeface to Verdana, which at the time was one of the most widely used fonts on the web (but rarely used in print). According to IKEA the main reason for the switch was because it wanted a typeface that could be used in many different languages and on the Web. While today we take the wide range of web typography for granted, in 2010 web fonts were mostly limited to Microsoft's "Core fonts for the Web": Arial, Comic Sans MS, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, and Verdana. Now, I don't hate Verdana per se, but it was designed to look good on a computer screen, not in print. It worked well in many languages and was unambiguous even at small point sizes. And while that's fine for body copy or product descriptions, at large sizes Verdana is just plain awkward. This is particularly apparent in its numerals – an important consideration when selecting a typeface for a catalog or in-store product signage where the price is often the most prominent content. The numerals of Futura (and IKEA Sans) are geometric and elegant, with just a hint of quirkiness, whereas the details and letter spacing of Verdana's numerals – carefully crafted for small size, on-screen legibility – become ungainly at large sizes. The story doesn't end there: in 2019, after nearly a decade of using Verdana across its visual identity, IKEA changed its brand typeface again, this time to Noto IKEA, based on the collaborative type family from Monotype and Google. While that's a win for global accessibility since Noto encompasses every written language in the world, I still miss the Futura days." #BattleOfTheFonts #FontHotTakes #Fonts #Typography

Turn up the volume and let the soothing sounds of Seventh Scout take you away. Dog snores, coffee pours, and the sweet symphony of creativity—welcome to Office ASMR. ?? ? In our book club, we’ve been exploring how sound plays a crucial role in design—guiding us with dings, pings, and clicks that signal interaction and usability—whether it’s a team member joining the Zoom call or the vacuum ending a job. Sound is design. #SeventhScout #ASMR #DesignOfEverydayThings

Happy Valentine’s Day! ?? We’re sending heartfelt (and slightly nerdy) valentines to the tools that make our work easier, smarter, and more creative. Swipe to see our team’s love notes! ??

If we were big enough to qualify, you’d see Seventh Scout on every Best Places to Work list. ?? But we’ll just say it ourselves: We’d win. Here’s why: - A team that actually likes each other (seriously, we hang out for fun). - A culture built on creativity, collaboration, and a little bit of chaos. - Leadership that leads and listens. - Work that fuels our passion and our purpose. We may not have the official title, but we know we’ve built something special. ?? #2025BestPlacetoWork (unofficially, but totally true) #SeventhScout #DigitalMarketing #CompanyCulture

Negative reviews happen—but they don’t have to define your business. ?? Instead of seeing them as setbacks, use them as opportunities to show your commitment to customer service. Responding publicly, with empathy, and offering a solution can turn a dissatisfied customer into a loyal one. Transform feedback into fuel for improvement! See more community engagement tips: https://bit.ly/3QW76oL #SocialMediaManagement #CommunityEngagement #ReputationManagement

We loved spending time at The Girls' School of Austin this week! Touring their campus, learning about their future plans, and collaborating on ways to support their mission was an inspiring experience. And of course, no visit is complete without participating in an important civic duty—voting in the Chips Ahoy vs. Oreo election. ?? Tough call, but someone had to do it! Thanks for having us, GSA!

If your SEO game plan still looks the same as last year, it’s time for a refresh. From repurposing content to backlink building, we break down key strategies to attract both search engines and real humans (because let’s be honest, bots don’t buy). ? Give your content the SEO glow-up it deserves in 2025: https://bit.ly/3DWc4gn #SEO #ContentCreation #SEOStrategy

What’s cooking in 2025? ???? A beautifully redesigned brand and website for Sibby Barrett! We worked alongside Sibby to create a platform that’s as authentic and dynamic as her culinary experiences. From capturing behind-the-scenes magic during her classes to designing a user-friendly website with e-commerce functionality, every step of this project was built to celebrate Sibby’s story, services, and passion. Check out the full scoop on how we turned her vision into reality: https://bit.ly/4aSZ1eh #SeventhScout #WebsiteRedesign #Branding #MultimediaContent