SevenRooms转发了
It’s a big day for SevenRooms – we’re launching our first-ever global restaurant industry trends report and sharing it so we can all get smarter, together! With insights from restaurant operators, SevenRooms platform data, and consumers worldwide, this report shares the latest market research on diner expectations and trending topics like AI, automation, marketing and loyalty. Here’s my perspective on the most impactful insights: ?? 74% of operators are already using AI in some way to run their business. They’re primarily using it to process reservations, manage inventory and analyze data. Hospitality/Restaurants are early entrants to AI when historically we've been tech laggards. ?? Personalized email marketing campaigns are driving outsized results for restaurants. Targeted emails see a 23% higher open rate and drive 2X more revenue than full-list sends. ?? Text marketing is effective in reaching Gen Z Text marketing has a 98% open rate, and the majority of Gen Zers (41%) prefer to receive restaurant promotions via text. ?? Reservations with prepaid upgrades and experiences average a 35% higher spend than those without. Guests willing to pay more for elevated experiences in advance spend more, and operators are cashing in. In 2023, SevenRooms operators generated significant revenue from upgrades: >$30M in the U.S., >￡6M in the U.K. and >$20M in Australia.??This number has grown significantly already in 2024. ?? Restaurant-goers will go to great lengths to dine with the brands they love. If a guest in the U.S., U.K. and Australia can’t get a reservation at a particular spot, 31% look for a different date and time, while 32% will look for a different restaurant within the same hospitality group. The data shows that in this age of AI and automation, diners want greater connection and access to the brands they choose to patronize. To meet these needs, operators must leverage the right technology and data to execute strategies that enhance guest experiences, drive deeper connections, and foster loyalty. Take a look at the report, I’d love to hear what you think of the findings: https://lnkd.in/eRqdVjMU