Setup?

At Setup, we’re more than consultants—we’re matchmakers for the marketing world. For over a decade, we’ve facilitated 1,200+ connections between Client and Agency-side marketers, saving time, resources, and the headache of navigating the Agency selection process. With values like Honorable, Insightful, and Tenacious guiding us, we help CMOs, Agency CEOs, and marketers at all levels find the right partners to thrive. Whether you're looking for expertise or the perfect match, Setup is here to connect you to the best people and resources that will set you up for success. Ready to simplify your search and elevate your marketing strategy? Let’s make it happen! Contact us today: https://lnkd.in/gnGyT6HF Thank you to our Agency partners, Clients, and community for being a part of the growth - we are excited to continue to bring the best services to you.

"The clients Setup introduced to us have been fantastic. The two we’re actively working on right now are some of the absolute favorites in the building. We've done some product innovation work for clients. We've done some business model innovation work for clients. And all of that is due to Setup really matching us with truly unique opportunities." – Courtney Lewis, The Variable When an agency’s team genuinely loves the clients they’re working with, you know the match was right. Setup doesn’t just introduce agencies to brands—we connect them with opportunities that align with their passion, expertise, and ability to create real impact. For The Variable, that meant working on exciting product and business model innovation—the kind of work that doesn’t always come through a traditional client ask. Are you a brand looking for an innovative agency partnership that actually fits? Check out: https://lnkd.in/emMXHQEt Are you an agency looking for a true partner? Check out: https://lnkd.in/eTJDAhPs We can't wait to connect you with the perfect opportunity for you.

Agencies, the right clients make all the difference. We just launched a new page to help agencies connect with brands actively looking for a marketing partner. No endless pitching—just real opportunities that fit your expertise. What’s inside? ? How Setup connects agencies with brands actively looking for a marketing partner ? Insights on the types of clients we match agencies with ? A seamless way to explore new business opportunities without the endless pitch cycle ? Extra services that help you sharpen your pitches, strengthen your team, and win business Our partners will tell you—we get you in the door. Take a look and see how we can help you land clients that actually align with your agency. https://lnkd.in/e5JVB8hy #AgencyGrowth #NewOpportunities #MarketingPartnerships?

All agencies sound great in the pitch room, but how do you know which one is actually the right fit for your brand? You've probably sat through strong presentations and polished case studies, or been charmed by the A team pitching, feeling like any of these agencies could be the one. So how do you separate a good agency from the right agency? We put together an Agency Scorecard to help marketing leaders compare agencies side by side—so you can move forward with confidence. ? Spot the real differences between agencies—not just their best talking points ? Avoid decision fatigue by scoring them on what actually matters ? Make an informed choice that feels strategic, not like a gamble If you’re searching for an agency—or think you might be soon—download the free scorecard here: https://lnkd.in/e6tA-BmZ #MarketingLeadership #AgencySelection #CMOInsights

A great agency partnership feels like a spark, not a transaction. You can check all the right boxes—expertise, experience, case studies—but if the chemistry isn’t there, the relationship won’t last. Chemistry is the difference between an agency that delivers and an agency that actually clicks with your team. It’s the difference between a smooth collaboration and a frustrating mismatch. And yet, it’s often overlooked in the agency selection process. Ever worked with an agency that technically did everything right, but something still felt off? That’s chemistry. Before signing that next agency contract, ask yourself: ?? Do they understand how we work, or just what we need? ?? Are we excited to work with them, or just relieved we found an option? ?? Do they challenge us in a way that sparks new ideas, or just agree with us? If you’re looking for an agency that fits as well as it performs, you need more than a capabilities deck—you need to test the chemistry. We broke down why it matters and how to find it here: https://lnkd.in/ektneEcm #MarketingStrategy #AgencyPartnerships #MarketingLeadership #CMOInsights

The right agency isn’t just a vendor—it’s an extension of your team. Finding a marketing agency that truly understands your brand, your goals, and your challenges takes time. Too much time. That’s why brands turn to Setup. “Setup saved us time and resources by connecting us with a well-vetted marketing agency that could function as an extension of our team.” – Tim Hernquist, formerly at Carrier and now the Head of Commercial Operations?at Jabra When marketing leaders don’t have the bandwidth to sift through agencies, vet capabilities, and ensure the right fit, we do the heavy lifting. The result? A seamless, strategic agency partnership that drives real impact. If you’re tired of the search and ready for the right agency, let’s talk. Learn more about how we can help: https://lnkd.in/ewDJ86Tp #MarketingLeadership #AgencyMatchmaking #MarketingStrategy #BrandGrowth #CMOInsights

High-tech innovation moves fast—your marketing should too. For tech brands, marketing isn’t just about visibility. It’s about: ? Explaining complex ideas in a way that resonates ? Standing out in a competitive, fast-moving space ? Finding agency partners that truly understand your industry But not all marketing agencies are built for high-tech. That’s where Setup comes in. We help tech brands find specialized agency partners who know how to turn cutting-edge innovation into clear, compelling marketing that drives results. If your marketing isn’t keeping pace with your technology, it’s time to rethink your agency partnerships. Here’s how to find the right fit with little stress. Learn how we lighten your load at no cost to you: https://lnkd.in/eiNSCJD3 #HighTechMarketing #MarketingInnovation #AgencyMatchmaking #TechBrands #GrowthStrategy

Women are driving change in marketing by leading with authenticity, pushing innovation, and breaking barriers. We’ve spoken with top marketing leaders over the years who prove that success comes from taking risks, building strong partnerships, and staying true to your vision. ?? “Challenges are not in my vocabulary, but looked at as opportunities to make things better.” – Kelly Hawkins, Regal ?? “Someday, hopefully in my daughter’s lifetime, we won’t see gender, but see authenticity, integrity, work ethic, drive, and compassion as most valuable.” – Elizabeth DiLullo Brown, Little League International This Women’s History Month, let’s celebrate the women shaping marketing’s future. Who has inspired you in your career? Share your stories or advice below!! Read the full blog: https://lnkd.in/e-rTanDK #WomenInMarketing #MarketingLeadership #WomensHistoryMonth

We are looking at the long run! Vote and drop your thoughts in the comments—how will AI redefine marketing in the next 5 years? #AIMarketing #HighTech #MarketingInnovation #CMOInsights #FutureOfMarketing

?? Finding the right agency shouldn’t feel like a guessing game. We get it—sorting through agencies, hoping to find the right fit, can be frustrating and time-consuming. In fact, our recent Marketing Relationship Survey showed that over 70% of marketers find the agency selection process just that. That’s exactly why we revamped our website—to make the process simpler, smarter, and way less painful for brand marketers like you. Now, you can: ? Cut through the noise and get expert guidance on choosing an agency ? See real success stories from brands that nailed their partnerships ? Access insights that actually help you make agency relationships work If you’ve struggled to find an agency that truly gets your brand, you’re not alone. That’s why we’re here. Take a look and let us know what you think and if we can help! https://lnkd.in/ePttpYvv #MarketingLeaders #AgencyMatchmaking #BrandStrategy #CMOChallenges