Set Creative - A WPP Experiential Agency

And that's a wrap! ?? Two days, five shows, three immersive zones, hundreds of happy guests - one incredible YouTube Festival! Earlier this month, we had the pleasure of delivering the highly anticipated YouTube Festival 2024 at London's 180 Studios. Across two days, we helped YouTube transform the space into immersive festival zones centred around music and sport, complete with a captivating stage, networking areas, and more. ?? ?? With creators at the heart of the event, guests traversed the world of YouTube through five unique sessions featuring keynotes from speakers including Sidemen, topped off with a VIP set by Mark Ronson. ?? A massive thank you to our amazing clients, dedicated team, and fantastic partners for making it such a memorable experience. ?? WPP #ExperientialMarketing #Creativity #LiveEvents #BrandExperience #Experiential

This evening, we're heading to Shoreditch for The Drum Awards Festival for Experiential, where we're excited to be nominated across three categories! ?? Exhibition - We helped bring Tata Consultancy Services?to life at the London Marathon 2024 expo, showcasing their pioneering Digital Twin technology. Learn more - https://lnkd.in/eq69Rawf ??? Retail -?Partnering with Shopify, we brought the buzz of MrBeast to NYC for the YouTube sensation's debut activation. Learn more - https://lnkd.in/e7vC6kRP ?? B2B - Alongside Google, we took over Outernet London to bring YouTube to life for creators, advertisers, and brands through an unforgettable evening of Hip-Hop, discussions, and live performances. Learn more - https://lnkd.in/en6KU2vi ?? Fingers crossed for the team, and good luck to all the nominees! WPP #DrumAwards #ExperientialMarketing

Last week, after a busy few months behind the scenes, our UK team completed the finishing touches of our work on the rebrand and fitout of Birmingham’s electrifying new bp pulse LIVE venue! ? ?? As bp pulse expands in the live music and sponsorship space, we're proud to help bring bp pulse LIVE, NEC’s music venue, to life as the go-to spot for EV drivers. ?? ?? #experiential #setcreative #creativity

Earlier this year, we teamed up with our WPP sister agency, VML, to amplify Mazda North American Operations' presence as the official automotive sponsor of Tribeca ??? ?? As part of Mazda’s ‘Move And Be Moved’ campaign, we brought Tribeca’s inaugural Moving the Spotlight screening event to life. Seven underrepresented filmmakers without formal studio backing were given the unique opportunity to showcase their films in the Festival's 2024 program. We also curated Mazda’s VIP chauffeured vehicle service which, along with the screening event, sparked a wave of content across Mazda’s and Tribeca’s channels, reaching over 8M people throughout the festival. Learn more ?? https://lnkd.in/edDBvgvN #experientialmarketing #sponsorship #brandexperience #creativity #setcreative ?

Fingers crossed for our UK team this evening, whose work for YouTube Festival is shortlisted for Technology & Telecoms Event of the Year at the Conference & Incentive Travel (C&IT) Awards ceremony in London! ?? ? Taking over Outernet London, we partnered with Google to bring the best of YouTube to life for creators, advertisers, and brands, delivering an unforgettable evening of Hip-Hop, discussion, and performances.??? ?? Learn more about the work - https://lnkd.in/en6KU2vi Best of luck to all the nominees! ?? #SetCreative #experientialmarketing #brandexperience #creativity WPP

From increased authenticity and relevance to giving back to communities, today’s sponsorship activations should deepen audience engagement by genuinely contributing to a culture, rather than just riding the wave of their partner's influence. ?? ?? Our latest guide equips experiential marketers with actionable insights to maximise sponsorship activations in 2024 and beyond, alongside real-world examples and common pitfalls to avoid. ?? View the full guide - https://lnkd.in/eFjhCjAM #Sponsorshipactivation #Creativity #BrandActivation #BrandExperience WPP

Today is #WorldMentalHealthDay, an important reminder to prioritise mental health and support one another. Across WPP we’re hosting a series of events designed to encourage open conversations and acknowledge that mental health impacts us all in different ways. If you work at a WPP company, check out the full programme of events here ?? https://ow.ly/92er50THCfo

What can brands do to modernise their sponsorship activations???? With the sponsorship industry projected to grow to $190 billion by 2030, simply placing a logo on the sidelines or running a TV ad alone no longer cuts it. Marketers must think beyond awareness, give back to communities, and deliver immersive experiences that more deeply engage audiences. ?? ?? Explore our latest guide to discover 6 ways marketers can modernise their sponsorship activations, maximise impact, and steer clear of consequential pitfalls. ?? Learn more -?https://lnkd.in/eFjhCjAM #Sponsorshipactivation #Creativity #BrandActivation #BrandExperience #experientialmarketing WPP

We're delighted to announce that we've been shortlisted not once, not twice, but THREE times in this year's The Drum Awards in the Experiential B2B, Retail, and Exhibition categories! ?? View the full shortlist ?? https://lnkd.in/eQSYz7f4 WPP #SetCreative #ExperientialMarketing #BrandExperience #Creativity

With London Fashion Week kicking off this week, we’re excited to see how some of our favourite brands will come to life experientially. ?? In anticipation, we’re revisiting a key trend from our 2024 report: the elevation of experiential design across the worlds of art and fashion. While blockbuster art exhibitions were once centred on the allure of the old masters, brands and agencies are now leading the way. Recent takeovers at London’s 180 Studios, from Gucci to Universal Everything, have drawn large (paying) crowds to immersive, brand-led experiences - introducing new audiences to these brands outside the traditional retail space. ???? What trends do you think we’ll spot at this year’s Fashion Week? View our full 2024 experiential trends report ?? https://loom.ly/gdfRiWs #LFW40 #LondonFashionWeek #Experiential #BrandActivation #ExperientialMarketing