Set Creative - A WPP Experiential Agency

That’s a wrap! ???? Last week, under the watchful eye of Squid Game’s Pink Guards, our UK team helped bring the anticipation and excitement of Netflix to London, taking over Picturehouse Central for an evening of experiences and a look at what’s #NextOnNetflix for 2025 ??. A huge thank you to our wonderful clients, partners and team for making it such an unforgettable evening. Stay tuned for more! #ExperientialMarketing #LiveEvents #NextOnNetflix #BrandExperience #SetCreative Paul Martin Zo? Vernon-Livesey Becky Spragg Laura Turney Trine Anstensen Lucy Gregory ?? Chris Morgan WPP

You're Not Ready For What's Next. ? We recently helped bring #NextOnNetflix to life, immersing press and advertisers in an exclusive first look at Netflix’s latest titles. Transforming Picturehouse Central into an immersive networking space and walkthrough experience wrapped around two unique, hour-long stage shows, the event featured five interactive activations complete with original props from the shows themselves: ?? Black Mirror's USS Callister spaceship and captain’s chair? ???? Stranger Things’ Scoops Ahoy ice cream stand? ????? A Wednesday Addams-inspired gothic pick & mix wall? ?? A live cello performance, featuring a spooky visit from the original Thing hand? ?? The Netflix Book Club Café, where guests indulged in afternoon tea while exploring upcoming binge-worthy book adaptations ? Learn more ?? https://lnkd.in/eHFQrPmG #SetCreative #Creativity #BrandActivation #BrandExperience #Experiential WPP ?? Chris Morgan

The Greatest Ideas Start With a Piece of Paper. Even in a digital world, designers begin with sketches—shaping the first forms, words, and ideas in a poetic, tactile process. ?? Late last year, we brought Bentley Motors' presence to life at the Dezeen Awards, celebrating the spark of inspiration by transforming the simple piece of paper into a sustainable and immersive installation - an ode to the tactility and exquisite craftsmanship at the heart of Bentley’s own design process. ??? Meticulously crafted from hundreds of geometric paper strips, guests were transported from the entrance of Hackney Church to the main awards show through a beautifully lit arched walkway. ?? The immersive activation harmonised with the venue’s architectural linework and geometry, with branded plinths on either side of the portal elegantly framing Dezeen’s Award trophies, including the Bentley Lighthouse Award. ?? Congratulations to all the shortlisted and winning studios, designers, and architects! ??? #SetCreative #Experiential #brandexperience #brandactivation #DezeenAwards WPP??

??? Live from?Audi’s state-of-the-art Formula 1 facility in Neuburg! ???. ?? After weeks behind the scenes, the team are out in Neuberg today carrying out the final tests ahead of the livestream kick-off of?Castrol's Hybrid Horizons - a personalised virtual experience focusing on the innovations, insights and emerging opportunities shaping the evolution of hybrid vehicles. ? Sparking innovation and redefining the hybrid landscape of tomorrow, the event features a range of content and conversations from leading authorities including major vehicle manufacturers, technology firms and top-tier motorsport teams. ?? Participants will be able to build their own unique ‘playlist’ of conference sessions and event content most relevant to them. ?? Interested in joining the ride? The live-stream kicks off at 1pm GMT today! Register/log in here?- https://loom.ly/4smvrg8 #SetCreative #virtualevents #brandexperience #experientialmarketing #hybridhorizons

Happy Blooming Holidays from Set Creative!??? 2024 marks 18 years of doing what we love most - creating experiences that build connections and drive impact for our clients. ?? This holiday season, we’ve teamed up with The Flower Bank, one of our UK charity partners who reuse and repurpose the flowers from the experiences we deliver into something meaningful. Together, we’ve created a step-by-step festive wreath-making tutorial to spread some seasonal joy!?Hear more from the Flower Bank's founder, Ursula Stone below, then bring some bloom to your holidays with your own DIY festive wreath! ?? Learn more and watch the tutorial! - https://bit.ly/3D8Z88F #SetCreative #theflowerbank

We recently helped bring the hype of Brooks Running to NYC! ??♂? ??♀? ?? To get New Yorkers revved up for the 2024 NYC Marathon, we teamed up with Brooks to create Hyperion House — an epic takeover of Lafayette and Broome in SoHo for a weekend packed with community and marathon hype. ?? With marathoners and supporters lining up around the block, the immersive pop-up hosted a variety of marathon-themed events over 4 days, including shakeout runs, live podcast recordings, fan cheer zones, free medal engraving, portraits, and more! Huge congratulations to all the marathoners — we’re already excited for 2025! ?? #letsrunthere #nycmarathon #experientialmarketing #retailactivation WPP

The team have done it again! ?? We’re delighted to see our name alongside Tata Consultancy Services on the shortlist for the 2025 European Sponsorship Association (ESA) awards in the ‘Best Use of Cutting Edge Technology’ category. ?? Earlier this year, we helped TCS imagine the difference technology can make to athletic performance by bringing their groundbreaking digital twin technology to life at the 2024 TCS London Marathon Running Show expo. Learn more about the experience ?? https://lnkd.in/eq69Rawf View the full shortlist ?? https://lnkd.in/dRKyb-PJ #ESAawards #SetCreative #Experientialmarketing WPP

Does experiential marketing make sense? ??? ?? Our eyes contain more nerve endings than any other part of the body, we touch an average of 140 objects every day, and the soothing sounds of ASMR can literally alter our heart rate. Our latest guide explores the power of the five senses (and beyond), and how they shape the way we experience the world. In an era where consumers are increasingly prioritising experiences over possessions, experiential marketing offers a limitless sensory playground for brands and creative thinkers alike, offering the chance to engage people on a deeper, more instinctive level. Learn more ?? https://lnkd.in/e6cScQUE #Experientialmarketing #Creativity #BrandActivation #BrandExperience WPP | Subvrsive

This evening, we're heading to Shoreditch for The Drum Awards Festival for Experiential, where we're excited to be nominated across three categories! ?? Exhibition - We helped bring Tata Consultancy Services?to life at the London Marathon 2024 expo, showcasing their pioneering Digital Twin technology. Learn more - https://lnkd.in/eq69Rawf ??? Retail -?Partnering with Shopify, we brought the buzz of MrBeast to NYC for the YouTube sensation's debut activation. Learn more - https://lnkd.in/e7vC6kRP ?? B2B - Alongside Google, we took over Outernet London to bring YouTube to life for creators, advertisers, and brands through an unforgettable evening of Hip-Hop, discussions, and live performances. Learn more - https://lnkd.in/en6KU2vi ?? Fingers crossed for the team, and good luck to all the nominees! WPP #DrumAwards #ExperientialMarketing

Last week, after a busy few months behind the scenes, our UK team completed the finishing touches of our work on the rebrand and fitout of Birmingham’s electrifying new bp pulse LIVE venue! ? ?? As bp pulse expands in the live music and sponsorship space, we're proud to help bring bp pulse LIVE, NEC’s music venue, to life as the go-to spot for EV drivers. ?? ?? #experiential #setcreative #creativity