Session Spirit?

Our latest news explores mid-strength alcohol in Travel Retail, shaped by brands such as Session Spirit, whereby travellers are increasingly seeking mid-range alcohol spirits and beverages that artfully balance robust flavour with moderate alcohol content. This trend is reshaping offerings across airlines, cruise lines and duty-free shops, presenting a unique opportunity for industry stakeholders to cater to evolving consumer preferences. Talk to me, Simon Francis on how CSS are supporting our clients in Travel Retail and beyond in helping shape their drinks offering. Enjoy the read: https://lnkd.in/dNM7qDn Session Spirit?

?????? ??????-???????????????? ???????????????? ???? ?????????????? ????????! “New research shows that 50% of consumers prefer two mid-strength drinks over one full-strength option, and 13% are choosing to ‘coast’ their evenings by only drinking mid-strength options.“ Half of consumers looking to buy two drinks rather than one is such a massive opportunity for the on-trade! And with the majority looking for either ‘great taste’ or ‘full-strength taste’ as a mid-strength requirement, it’s a very exciting time to be Session Spirit?! Top work from the Mid-Strength Collective and shoutout to 6PERCENT and Maison SASSY | B Corp for their inclusion in the article by Sophie Arundel at The Drinks Business #drinksindustry #drinksbusiness #beverage #bws

Today we changed the alcohol industry forever... 6PERCENT and the Mid-Strength Collective is a group of 12 Mid-Strength alcohol brands holding the pen to design a brand new category in drinks. https://lnkd.in/eJURKgSQ Today KAM Insight launched a game-changing new set of consumer data that shows that Mid-Strength is the future of drinks. This data supports the common sense that we should be able to enjoy the drinks we love, but without head spinning amounts of alcohol. Mid-Strength drinks retain true flavour of the drink. Going out for 2 is the new going out for 1! 50% of UK alcohol consumers would prefer to have 2 mid-strength drinks than one full strength. Download the full report here: https://lnkd.in/eVNr3X-f Do you think this is the future of drinks? Club Soda Session Spirit? Quarter Proof | B Corp DECEM Drinks The gentle wine GmbH Shandy Shack Hayman Distillers | B Corp? Small Beer Brew Co. Infinite Session Australian Vintage

?% of consumers want mid-strength drink options. ?% of would prefer 2x mid-strength over 1x full-strength drink. ?% would buy more drinks if mid-strength was an option. Want to find out just how ready consumers are for the mid-strength boom and how important they are to your venues and customers? Well sign up to the online launch event of our mid-strength report ya rascals. TODAY 1pm - 2pm. Zoom. Not one to be missed! Link in the comments. Session Spirit? 6PERCENT Quarter Proof | B Corp Small Beer Brew Co. Laura Willoughby MBE Club Soda KAM Insight Infinite Session Double Dutch Drinks | B Corp nudge Maison SASSY | B Corp Shandy Shack The gentle wine GmbH DECEM Drinks Hayman Distillers | B Corp? Australian Vintage

????????????????? ?????? ????????????????????, ?????????? ?????????????????????? ??????... ???????? ??????????????! Join us, Laura Willoughby MBE and other great mid-strength brands as we're kicking off a game-changing awareness campaign and unveiling brand-new research that shows mid-strength is the next big thing in drinks. ????????: ?? ?????????????? ?????????? - ?????? ???? ?????? ???????? ??:???? ???? - ??:???? ???? ????????: ??????????????????????????????? ?????????????????– Blake Gladman from Kam Insights will share new research commisoned by the collectuve -??The Mid-Strength Opportunity: Understanding Consumer Demand & Trade Potential -?a must-know for retailers & the on-trade. ??????????????????? ?????????????– Hear from the Mid-Strength Collective about the growth of the category?and what’s next. ?? ?????? ?????????? ?????? ???????????– Find out how brands will be driving awareness and engagement for mid-strength drinks. ??????: Register for free using the link in the comments!

?????????? ???? ???????????????? ???? ???? ??????????: ?????????????? ?????? ???? ?????? Last year, I secured a place in the London Marathon, but before I could even start training, I crushed part of my kneecap. Months of scans, physio, and rehab later, my knee is finally getting back to normal. Since then, my world has shifted in a much bigger way. My mum was diagnosed with early-onset Alzheimer’s at just 55 years old. It took two years for her to receive an official diagnosis, highlighting just how much more needs to be done to improve early detection, treatment, and ultimately, to find a cure. I had planned to defer my marathon place. But with 10 weeks to go, I’ve had a lightning bolt of inspiration (or madness!) and I’m taking on the challenge and training to run in support of Alzheimer's Research UK. It won’t be easy, but it's absolutely nothing compared to living with Alzheimer’s. If you’d like to support me on this journey, any donations would mean the world - not just to me, but to my mum and the millions of people affected by this disease. I've dropped the link in the comments. Thank you for any support you're able to offer ??

“??????-???????????????? ???? ?????? ???????? ?????? ?????????? ???? ?????? ?????????????? ?????????? ?????? ???????? ???????????????? ?????? ??????????????-???????? ???????????????? ???? ?????????? ???? ????????????". Thanks to Sandra Newman and Global Drinks Intel for asking for my thoughts on the emergence of mid-strength! It’s a very exciting time to be in the mid-strength category, with all the data pointing in one direction: a demand for more laid back consumption, without sacrificing taste, tenacity or texture. Exciting times ahead Session Spirit? and the mid-strength category!

Session Spirit? is now live on DELLI! ??? You can now pick up a bottle of our award-winning London Dry as one of their exclusive drops in January! I know what you might be thinking, though... A) Was it too early for me to whip out my bikini? B) Is it risky dropping an alcohol brand... in Jan? The answer to both is: no (with caveats)! Firstly, this picture was taken in summer (it also isn't me - shocker). Secondly, Session Spirit? is all about lighter sessions which is perfect for those who want to make healthier choices this year, but don't want to give up all of their gin and tonics! I may be biased, but I think gin and tonics as strong as a beer is the best way to drink them - especially when it tastes like the usual 9-10% stuff! If you're due a little shop on DELLI anytime soon, pop a little Session in your basket! And yes, I'm aware today is the 9th January ?? ?????????????? ???????? ????????????????????.?

???????? ?? ?????????? ???? ????????! It's been a great start to the year (already) for Session Spirit? with some key press features as we gear up for the year of mid-strength! You may have already seen our feature in The Times by Kate Spicer, naming Session Spirit? as one of the hottest trends for 2025 (if we've ever spoken, you will have heard about it...repeatedly)! (Link below) But it was a welcomed surprise seeing Session Spirit? mentioned once more in the Metro this weekend, in a piece by the brilliant Rob Buckhaven! Rob explores his favourite selections for bookending/zebra striping and Session Spirit? features as a choice for something in the middle that allows you to enjoy consistent balance when having a few. (Link below). 2024 saw a real turning point in how the off-trade and on-trade are adopting the mid-strength movement and 2025 feels (already) like the year we see real shifts. Once more, I feel incredible excited and grateful to help drive this forward and it's always amazing to see Session Spirit? in the press. Bring on the rest of 2025 - more announcements coming soon!

???????? ?? ?????? ???? ???????????? ?????? ???????? ?????? ???????? ???????? ?????? ?????? ????????! Session Spirit? is named as one of the hot trends for 2025! Session Spirit have been featured in The Times by the excellent Kate Spicer in the heavily anticipated 'What's Hot For 2025' article (link in the comments). Alongside our friends over at 6PERCENT and Quarter Proof | B Corp, Session Spirit and the mid-strength category has been tipped for its breakout year in 2025. Feeling really humbled and grateful to top Session Spirit's best year yet with a big step forward for the mid-strength category. On a personal level, I'm also really chuffed that my thinking of choosing the drink first and strength second has made it into the mainstream media! ??