One of our taglines at Serve Funding is Relationships > Bots.
As in, “relationships are greater than bots.”
Whatever do we mean by this?
By bots, we are referring to 2 types of alternatives to our high-touch, high-trust model of sourcing and securing working capital for our business clients:
1 - the automated fintech model where the business leader fills out an online form and the resulting algorithm kicks out some option(s) of loan structures
or
2 - the ‘boiler room’ brokerage shop model where a young, pushy sales “hero” takes your basic information and serves up some offer(s) typically designed to maximize their own commissions
Both of these scenarios may work as a “quick fix.” Neither is designed to serve the best interests of the borrower.
And neither one will be in a position to take RESPONSIBILITY for the outcomes generated. You simply won’t have a way to keep them ACCOUNTABLE.
Yet the company you lead was built on a foundation of you, or someone else, having taken ownership: Someone who is responsible, and acts like it, day in and day out.
Serve Funding is built to align with that same entrepreneurial ownership mentality.
Therefore our second core value reflects that. We call it RESPONSIBILITY.
We believe true responsibility means owning not just the victories, but the hard conversations too. Sometimes it means being the voice that says "not yet" when it would be easier to say "yes."
Our team lives by a simple truth: in finance, there are no small decisions.
Every choice, every recommendation, every action ripples through businesses, families, and communities.
What does real responsibility look like? It's obsessing over every detail. It's treating your business's success as our personal mission. It's being there not just for the celebrations, but for the challenges.
Responsibility. Because your success depends on it.
#accountablebusinesspartner #takingresponsibility #HeretoServe