Sergeant Digital

Social selling is not "just" a sales initiative. It's a collaboration between marketing and sales/enablement. Here's how to operationalize a social selling initiative from a support perspective: The number 1 goal is to make social media as EASY as possible for the sales team. Are you making it simple for your team? #socialselling #b2bsales

“Wait... aren't social selling and social media marketing the same thing?" Got this question recently, and I’m not surprised there’s confusion.?Here’s how I break it down: B2B Social Media Marketing ? Reaching the masses and generating brand awareness? ? Broad, promotional messaging designed to attract & inform ideal prospects ? Primarily managed by marketing teams who create & distribute content ? Motions may include organic, paid, sponsored content, influencers, founder-led, etc. Social Selling?for B2B Teams ? 1:1 engagement to build long-term relationships with key prospects & partners? ? Conversations with personalized messaging tailored to individual needs & interests ? Transforming sales reps into trusted advisors through direct dialogue ? *Key: needs operational oversight for accountability and guidance Here's what most people miss: both are long-game strategies. Neither will deliver overnight results. Both require consistent engagement, a strategic approach, valuable content, and building trust. So, which approach should B2B teams prioritize? Plot twist: you actually need both. They're complementary forces. Think of it this way: Social media marketing ?? Amplifies your brand visibility Social selling ?? Transforms that visibility into relationships Both strategies work together for business growth. -------- I share my practical, realistic approach for busy corporate sales and marketing teams who need to maximize the impact of their LinkedIn efforts. Follow along for simple strategies that produce real results.

Two executives walked into my LinkedIn workshop skeptical. They left with a plan that actually fits their schedule. I love teaching & training, and earlier this month I ran one of my favorite sessions for an executive team looking to get more out of their LinkedIn presence. Instead of the usual "post more, engage more" advice, we dug into: >> What's actually moving the needle right now >> Simple systems that work without living on the app >> Real stories** they already have up their sleeves (but weren't seeing) (**Without turning every interaction with a barista into a manifesto about B2B sales) The attendees were surprised, and relieved, to learn that they didn’t have to start posting 5x weekly to see results. I gave them a tactical, realistic roadmap: a week-by-week breakdown of how to ramp up their activity on the platform. Is your team ready to build a stronger presence on LinkedIn? I run workshops on: ? Social Selling for B2B Teams ? Executive Presence for LinkedIn ? The Visibility Formula Drop me a message to learn more if your team could benefit from some LinkedIn training!

Feeling overwhelmed by selling on LinkedIn? You're not alone. Many think they need to become a full-time creator overnight. During my recent interview, Jaclyn Sergeant shared what works: ?????????? ?????????? ? Instead of diving into posting 5-7 times a week, focus on these simple steps: 1. Build a nurture list 2. Leave thoughtful comments?? 3. DM and start real conversations Once you're comfortable, *then* dip your toe into posting. Social selling isn't about quantity—it's about connection. Great advice, Jaclyn! ?? ?? Want to learn more about how B2Bs can use social selling? ???? Watch here: https://lnkd.in/eMxb_2cw #SocialSelling #LinkedInTips #B2BMarketing #ThoughtLeadership

The most powerful networking move isn't a handshake or a business card swap. It's something you do before you even arrive. If you're attending fall events, don't miss these tips from Under30CEO[dot]com to make the most of networking opportunities. The link is below, featuring advice from our founder Jaclyn Sergeant. What's your go-to networking strategy? Share in the comments below! #B2B #Entrepreneur Featured

Have we ever mentioned that we're officially a Woman Owned Enterprise (WBE) certified by the Massachusetts Supplier Diversity Office? We're excited to partner with brands, agencies, and organizations that choose to support women or minority-owned businesses as part of their commitment to diversity. https://lnkd.in/ebudq_dP #womenownedbusiness

Event sponsorship is expensive. If your conference strategy starts and ends with a few social posts, you're not just behind. You're missing months of potential post-event engagement and content. This playbook will help you go the distance. The real ROI of conference season isn't measured in booth scans. It's measured in the content you create and the engagement you drive long after the event ends. Don't miss the checklist on page 4 - save this for your next conference or tradeshow!

Booking a trip to Royal Armouries Museum immediately. The vibes are immaculate. Social media at its finest ?? ?? https://lnkd.in/eVD5e_VS

LinkedIn isn’t a discovery channel for brands. It’s for nurturing. ? Nurture your prospects and support/speed up your pipeline ? Strengthen your partner relationships ? Talk to the network of connections who have chosen to follow you ? Improve (or build) your corporate reputation ? Amplify your core messaging and values When you start using this platform as a way for your company to position itself as a resource for: ?? New ideas ?? Solutions to real pains and challenges ?? A unique point of view Instead of a way to generate leads… then you can start to take advantage of the most powerful social network for B2B and corporate brands. #b2b #socialmediastrategy ?? Looking for a practical, realistic approach to B2B social media? I help busy corporate sales and marketing teams who need to maximize the impact of their LinkedIn efforts. Follow along for simple strategies that produce real results.

Jaclyn Sergeant of Sergeant Digital: 5 Tips for Your B2B Marketing Strategy https://lnkd.in/edu-Shy6 by Authority Magazine. Enjoy!