Sergeant Digital

I’m not here to weigh in on vanity metrics, but I promise there’s gold in your analytics. Every month I deep dive into the data to audit performance for myself & my clients. It's easy to fall into a routine of sharing similar types of posts and topics. But if you're not regularly reviewing your analytics, you could be missing out on major engagement opportunities - or worse, wasting time on content that doesn't move the needle. Dig into both the quantitative metrics and qualitative feedback. Which posts sparked great discussions? Which ones fell completely flat? Be honest with yourself about what's working and what's not. Here are 5 metrics I track for myself and my clients. Do you dig into your data? What’s your favorite metric to track?

In the Life Science industry, your brand’s public image directly impacts how potential investors, collaborators and top talent perceive your company. Join your peers as Jaclyn Sergeant of Sergeant Digital, a seasoned marketing professional and leader in the art of social selling, takes you into the world of social media strategy for you and your brand. ? Social Science: Building Your Network through Social Media https://lnkd.in/eXRJuEDQ ? #networking #startups #lifesciences #bio #metrowest #massachusetts #socialmedia

There’s a visibility hack built into every new connection (That connection request you just accepted? It's worth more than you think.) Did you know that connecting and DMing with someone on LinkedIn temporarily increases the visibility of each other's content in your feeds? LinkedIn assumes if you've connected, you're interested in seeing more from that person. But if you're not consistently sharing insights and updates, you're missing out on this opportunity. By posting about: ?? What you learned at events/conferences ?? Your perspectives from sales calls ?? Your takes on industry trends ?? Problems you can solve for your audience You demonstrate true expertise and become the go-to authority. Prospects and connections see that you’ve been there, done that. Posting is just one part of the bigger puzzle. BUT it's an important part when it comes to getting priority and attention in your network's feeds. So start sharing more of your unique knowledge and insights today. Be the resource your ideal clients are looking for! ------------------------- I share my practical, realistic approach for busy corporate sales and marketing teams who need to maximize the impact of their LinkedIn efforts. Follow along for simple strategies that produce real results.

You don’t have to scroll far without seeing hot takes about how Company Pages are dead, and brands should go all-in on founder-led social. I’m a big believer in having a strong personal brand (and yes, a personal profile will almost always perform better than a Company Page). But writing off your Company Page altogether isn’t the answer. In this video, I step onto my soapbox and explain why a Company Page is still beneficial in 2025. The best B2B social strategies incorporate the strengths of both Company Pages AND personal brands in tandem. Your company page sets the overarching brand narrative and messaging. Your founder’s personal profile and your sales team’s social selling humanizes things through authentic voices and thought leadership. It's not an either/or play. An intentional approach spanning brand and personal presences is what truly moves the needle. ------------------------- PS - this is Day 6 of my experiment: Letting AI tell me what to post for 10 days Want to see what Claude gave me to work with? Check the comments ??

I will die on this hill: Social selling doesn't have to be a huge time-suck for your already overwhelmed sales team. With a simple, daily playbook, your team can stay consistent on LinkedIn while nurturing relationships and providing real value… Without disrupting their most important revenue-generating activities. The key is to have a strategic plan for: - Prospect outreach - Content sharing - Nurturing & strengthening relationships - Network growth/expansion So your team doesn't waste time, aimlessly scroll the feed, or send spammy DMs. Just getting started? Swipe through for a plan any team can follow. ------------------------- PS - this is Day 4 of my experiment: Letting AI tell me what to post for 10 days Want to see what Claude gave me to work with? Check the comments!

Social selling is not "just" a sales initiative. It's a collaboration between marketing and sales/enablement. Here's how to operationalize a social selling initiative from a support perspective: The number 1 goal is to make social media as EASY as possible for the sales team. Are you making it simple for your team? #socialselling #b2bsales

“Wait... aren't social selling and social media marketing the same thing?" Got this question recently, and I’m not surprised there’s confusion.?Here’s how I break it down: B2B Social Media Marketing ? Reaching the masses and generating brand awareness? ? Broad, promotional messaging designed to attract & inform ideal prospects ? Primarily managed by marketing teams who create & distribute content ? Motions may include organic, paid, sponsored content, influencers, founder-led, etc. Social Selling?for B2B Teams ? 1:1 engagement to build long-term relationships with key prospects & partners? ? Conversations with personalized messaging tailored to individual needs & interests ? Transforming sales reps into trusted advisors through direct dialogue ? *Key: needs operational oversight for accountability and guidance Here's what most people miss: both are long-game strategies. Neither will deliver overnight results. Both require consistent engagement, a strategic approach, valuable content, and building trust. So, which approach should B2B teams prioritize? Plot twist: you actually need both. They're complementary forces. Think of it this way: Social media marketing ?? Amplifies your brand visibility Social selling ?? Transforms that visibility into relationships Both strategies work together for business growth. -------- I share my practical, realistic approach for busy corporate sales and marketing teams who need to maximize the impact of their LinkedIn efforts. Follow along for simple strategies that produce real results.

Two executives walked into my LinkedIn workshop skeptical. They left with a plan that actually fits their schedule. I love teaching & training, and earlier this month I ran one of my favorite sessions for an executive team looking to get more out of their LinkedIn presence. Instead of the usual "post more, engage more" advice, we dug into: >> What's actually moving the needle right now >> Simple systems that work without living on the app >> Real stories** they already have up their sleeves (but weren't seeing) (**Without turning every interaction with a barista into a manifesto about B2B sales) The attendees were surprised, and relieved, to learn that they didn’t have to start posting 5x weekly to see results. I gave them a tactical, realistic roadmap: a week-by-week breakdown of how to ramp up their activity on the platform. Is your team ready to build a stronger presence on LinkedIn? I run workshops on: ? Social Selling for B2B Teams ? Executive Presence for LinkedIn ? The Visibility Formula Drop me a message to learn more if your team could benefit from some LinkedIn training!

Feeling overwhelmed by selling on LinkedIn? You're not alone. Many think they need to become a full-time creator overnight. During my recent interview, Jaclyn Sergeant shared what works: ?????????? ?????????? ? Instead of diving into posting 5-7 times a week, focus on these simple steps: 1. Build a nurture list 2. Leave thoughtful comments?? 3. DM and start real conversations Once you're comfortable, *then* dip your toe into posting. Social selling isn't about quantity—it's about connection. Great advice, Jaclyn! ?? ?? Want to learn more about how B2Bs can use social selling? ???? Watch here: https://lnkd.in/eMxb_2cw #SocialSelling #LinkedInTips #B2BMarketing #ThoughtLeadership

The most powerful networking move isn't a handshake or a business card swap. It's something you do before you even arrive. If you're attending fall events, don't miss these tips from Under30CEO[dot]com to make the most of networking opportunities. The link is below, featuring advice from our founder Jaclyn Sergeant. What's your go-to networking strategy? Share in the comments below! #B2B #Entrepreneur Featured