Sercante

Registration is now open for our 2025 training courses! ???? Advance your skills with a certified instructor and accelerate your impact in the new year. The first course on the schedule is our Account Engagement Admin Bootcamp starting January 14. Join six classes that take you from technical setup to campaign structure and automations to the Classic and Lightning Builders to Engagement Studio and lead Scoring and Grading. In addition, you also get to take advantage of optional office hours to get all your questions answered. Learn more using the link below and browse our full course list. https://lnkd.in/eW2gH5Mv #salesforce #training

?? Marketing Cloud Advanced Edition has arrived early! During the Marketing & Commerce Keynote at Dreamforce 2024, Salesforce announced the latest edition of Marketing Cloud built on Data Cloud — Marketing Cloud Advanced Edition! ?? This new edition is now LIVE and expands the features and functionalities of Marketing Cloud Growth Edition, which launched in February of this year. Curious about what comes with Marketing Cloud Advanced Edition? Check out the latest blog from one of Sercante’s brilliant product directors, Erin Duncan, ?? where she dives into what this tool brings to the table! #Salesforce #MarketingCloud #DataCloud #DigitalMarketing #MarketingAutomation https://lnkd.in/ep5vuW7m

Coming up at #MarDreamin! ?? ?? 2:15pm - 2:45pm ET ?? Join Cara Weese for "Connecting Buyers to Cars: The Power of Targeted Messaging" In today’s automotive landscape, personalization is everything! Cara will showcase Available Cars, an innovative initiative that uses Salesforce Marketing Cloud Engagement to connect potential buyers with the perfect vehicle. By leveraging dynamic content and sophisticated algorithms, Available Cars tailors email campaigns to each subscriber's preferences—showing available vehicles nearby and creating a seamless path to purchase. Don’t miss this session if you want to see how advanced marketing automation can enhance customer experiences and drive higher conversions! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

Coming up next at #MarDreamin! ?? ?? 1:00pm - 1:30pm ET ?? Join Pam Carey for "So You Want to Revamp Your Campaign Set-Up" If you’ve inherited a tangled Salesforce Campaign setup, Pam’s session is for you! She’ll guide you through the essentials of evaluating, restructuring, and streamlining your campaign setup. Discover where to start, the key decisions to make, common pitfalls to avoid, and how to implement your revamped plan smoothly. Perfect for anyone looking to refresh and organize their Salesforce Campaigns—don’t miss it! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

Coming up at #MarDreamin! ?? ?? 11:00am - 11:30am ET ?? Join Richard Feist for "Building a World-Class Customer Lifecycle Automation Strategy with Salesforce" Ready to level up your lifecycle marketing? Rich will dive into how Salesforce Marketing Cloud, Personalization, and Data Cloud can automate customer journeys, from initial awareness to loyal advocacy. Discover how tailored onboarding, nurturing, and re-engagement strategies create meaningful interactions and foster long-term relationships. Don’t miss this session to see how the Salesforce stack can drive sustained success in a competitive market! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

? Day 2 of #MarDreamin is here! ? Sercante is back for another day packed with insights and inspiration at this FREE virtual conference for Salesforce marketers. Today, join our team as they share expert strategies and demonstrate top tools for a seamless customer journey! ?? Here’s what’s on the lineup from Sercante: ?? Demo Jam Follow a marketer’s journey to create an event campaign that turns prospects into loyal customers using top marketing tools. Watch live demos of each tool and vote for your favorite! ?? Building a World-Class Customer Lifecycle Automation Strategy with Salesforce. Learn how to create a robust customer lifecycle strategy with automation for every stage. ?? So You Want to Revamp Your Campaign Set-Up Get tips and tricks on refining your campaign setup to drive impactful results and streamline workflows. ?? Connecting Buyers to Cars: The Power of Targeted Messaging Available Cars uses Salesforce Marketing Cloud to personalize email campaigns, matching buyers with nearby vehicles that fit their preferences to boost engagement and sales. Don’t miss out on these value-packed sessions! Register and tune in virtually to catch all the action. Register Now: https://bit.ly/40Kbo9o #MarDreamin2024 #SalesforceMarketing

?? Get Ready for Some Fire & Ice at #MarDreamin! ?? ?? 2:15pm - 2:45pm ET ?? Join Amy Zielinski for "Fire and Ice...How to Avoid Them with a Successful IP Warming" Don’t let that new IP get cold! Amy will guide you through creating a well-structured IP warming plan in Salesforce Marketing Cloud Engagement to boost your email campaign effectiveness. Discover how to tailor your approach to your audience, choose the right content, and avoid common pitfalls—so you can keep your IP warm and performing well. Master the art of IP warming for lasting email success! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

Up Next at #MarDreamin! ?? ?? 2:15pm - 2:45pm ET ?? Join Marcos Duran for "Engagement Studio Madness: Executing Journeys the Right Way" Ready to supercharge your customer journeys? Marcos will dive into advanced strategies and actionable insights to help you make the most of Salesforce Marketing Cloud Account Engagement (Pardot) Engagement Studio. Learn how to optimize your programs, target with precision, and keep your audience engaged. From journey architecture and automation to data-driven techniques, this session is packed with tips for driving effective and personalized engagement. Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

Sweet Session Ahead at #MarDreamin! ?? ?? 1:30pm - 2:15pm ET ?? Join Aaron Stayman for "Pardot Butter and Chocolate: Bringing Your Salesforce Ecosystem Data into Marketing Cloud Intelligence" Data is everywhere, and now it’s time to bring it all together! Aaron will guide you through connecting data from Data Cloud, Marketing Cloud, Marketing Cloud Account Engagement, and more using Salesforce Object Query Language (SOQL). Get ready to mix, match, and master your data sets with top tips and best practices. A must-attend for marketers ready to unlock the full potential of their Salesforce ecosystem! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

Coming up at #MarDreamin! ?? ?? 1:00pm - 1:30pm ET ?? Join Michelle Cornely for "Unleash the Power of UTMs & Flow for Flawless Campaign Reporting" Campaign Influence reporting is key to tracking which initiatives drive revenue—but capturing every lead and contact accurately can be tricky. Michelle will show you how to use Salesforce Flow to turn UTM values into automatic campaign memberships, providing cleaner, more detailed reporting. Ready to take your campaign insights to the next level? Don’t miss this session! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce