Sequence Consulting

At Sequence Consulting, we believe associations have the power to change the world. That’s why our mission is to help associations unlock transformational growth that propels their mission forward. For over 20 years, we’ve partnered with professional and trade associations of all sizes to achieve remarkable success. Over half of the top twenty associations are Sequence clients. If your association is ready to move from surviving to thriving, let’s connect! Sequence Consulting can help you navigate changing headwinds, craft irresistible member value, and unlock sustainable growth. Connect with us today to learn more about how we can help your association thrive https://buff.ly/4fN7JMj #AssociationGrowth #MembershipGrowth #RevenueGrowth #SequenceConsulting #TransformationalGrowth #AssociationLeadership

Have you ever met someone who completely changed the course of your career, your business—even your life? Imagine if you could harness the game-changing power of relationships more intentionally and more often. Sequence’s Chief Strategy Officer, Chris Vaughan, PhD, was a guest this week on Million Dollar Relationships Podcast with host Kevin Thompson. Tune in for inspiration and insights on building and maintaining transformative relationships. If you’re looking to cultivate impactful connections in business and beyond, tune in here: https://buff.ly/4fODQuO #SequenceConsulting #MillionDollarRelationships #Leadership #Entrepreneurship #Networking #Podcast

?? We're excited to announce that Chris Vaughan, one of our leading experts at Sequence Consulting, will be a panelist on the upcoming NXUnite by Nexus Marketing discussion, "Sustainable Support: Association Growth Strategies!" This insightful panel will explore strategies for fostering long-term growth within associations. Chris and other panelists will be sharing valuable insights gleaned from their extensive years of industry experience. Join us on October 24th, 2024 at 12:00 PM ET to gain valuable insights on how to cultivate thriving member communities and achieve sustainable success for your association. Register here: https://buff.ly/3zK2Owh Don't miss this opportunity to learn from industry leaders and connect with fellow association professionals! #NXUnite #AssociationGrowth #SustainableSupport #MembershipDevelopment #NonprofitSuccess #Associations

On Columbus Day, we celebrate the spirit of exploration and discovery that reshaped our world. This same spirit of venturing into the unknown is at the heart of what associations do every day. Associations chart new paths, explore emerging trends, and innovate to drive their industries forward. Embrace the challenge of exploring new strategies, fostering meaningful connections, and pioneering solutions within your association. Here’s to navigating new frontiers and making impactful discoveries. Happy Columbus Day!

Our world thrives on collaboration and shared purpose. But how exactly do like-minded individuals come together to support their common interests? In this episode of the Million Dollar Relationships podcast with Kevin Thompson, Chris Vaughan sheds light on the true essence of associations. Learn how these organizations bring people together to achieve common goals and support shared passions. This video is just the beginning. Explore our website for insightful resources and success stories designed to help your association reach its full potential. Stay tuned for more! #association #membership #community #podcast #sequenceconsulting

The membership arena is evolving rapidly, and staying ahead means adapting to new trends and strategies. Here are four essential insights for shaping the membership of the future: ? Crank Up The Content: Are you delivering valuable content daily? Accelerate your content cycle, embrace digital formats, and repurpose existing materials into more engaging, digestible formats. Don’t overlook the power of user-generated content—let your members create and share their own valuable insights. ?Create Member-to-Member Experiences: Frequent, small-group interactions are incredibly valuable. Think weekly virtual meetups or discussions that prioritize member engagement over presentations. Create spaces that foster impromptu connections, from private online forums to localized in-person gatherings. ?Keep Your Promise: Your brand strategy should be more than just a statement; it’s a commitment to how you show up and deliver value. Clearly define your purpose and ensure it shines through every aspect of your organization. ?Build Capabilities and Outcomes Will Follow: Invest in the right systems and processes now to be prepared for future disruptions. Prioritize capability-building over merely achieving outcomes, and stay agile to adapt to unexpected changes. Dive into these insights and discover how they can transform your association’s approach. For a deeper exploration of these strategies and more, check out the full article https://buff.ly/4eS25YE. Stay ahead of the curve and ensure your membership model is ready for the future. #sequenceconsulting #association #membershipgrowth #associationgrowth #strategy

Hybrid work, meetings, and events are here to stay, and they're transforming the way we connect and engage. The hybrid model not only merges the best of in-person and virtual experiences but also creates new avenues for interaction and collaboration. Online platforms enable us to establish dedicated chat rooms and specialized groups, offering tailored networking opportunities that simply wouldn’t be feasible in a large, traditional convention setting. Additionally, the flexibility of hybrid events makes it easier than ever to secure top-tier keynote speakers who no longer need to travel, broadening the range of expertise and insights available to your audience. In this podcast interview, Chris Vaughan provides his perspective on enhancing member-to-member value. He delves into how hybrid formats can foster deeper connections and more meaningful interactions among members, ultimately driving greater engagement. Watch the full episode here https://buff.ly/4eq87ja #memberengagement #networking #associations #collaboration #podcast #experts #leadership #events

Associations are the unsung heroes shaping nearly every aspect of modern life. From setting industry standards to providing essential professional development, they play a vital role in keeping the world running smoothly—but most people don’t realize just how much they contribute. In this article, I explore the incredible impact associations have on industries, professions, and society as a whole. Discover why we at Sequence Consulting have spent over 23 years dedicated to helping them thrive and how their work quietly improves your life every day. Read on to uncover the hidden power of associations and why they deserve more recognition. #AssociationsMatter #AssociationImpact #PowerOfAssociations #AssociationsInAction

Retention Revolution: 3 Proven Paths to Membership Growth We all know retention is the lifeblood of a thriving association, but how do you achieve it? We cracked the code, revealing 3 clear and evidence-based strategies for best-in-class membership retention: Go Big on the First Two Renewals: Retaining your newest members sets the stage for long-term loyalty. Our research shows each renewal significantly increases the likelihood they'll stay on board long-term. Watch the 90-Day Clock: New members engaged in the first 3 months are far more likely to renew. Seize this window to deliver on your value proposition and keep them hooked. Focus on High-Impact Engagement: Not all engagement is equal! Our research shows specific activities have a much bigger impact on renewals. Identify these "super sticky" engagements and promote them to your members. Dive deeper into our research in this article https://buff.ly/3XHEzbh #sequenceconsulting #association #membershipgrowth #associationgrowth #strategy