Sequel.io

Most AI tools promise efficiency, but not every tool delivers real value. Here’s how to ensure your AI adoption drives impact: ?? Evaluate ROI: Start with measurable goals and use cases. ?? Prioritize integration: Tools are only effective if they work with your existing workflows. ?? Future-proof your stack: Choose solutions that adapt as your business evolves. Want to learn how LiveRamp does it? ?? Join Karrie Sanderson and Oana Manolache on December 5th as they discuss proven strategies for coordinated AI adoption in marketing to drive efficiency. Save your seat for the live session here: https://lnkd.in/gfRwtY9P #Marketing #TechAlignment #DataDriven #Growth #AI

Think webinars are just for sharing content? Think again. They’re a powerhouse for driving measurable growth. ?? Take Userpilot, for example. This year, they: ?? Generated 8,000+ webinar registrations ?? 3x their demo bookings ?? Drove a 4.2% conversion rate from their automated nurture sequence What’s their secret? ?? A growth-driven webinar strategy. Here’s how they’re making it happen: 1?? Seamless Registrations: By embedding webinars directly on their website, they reduce drop-offs and keep the audience fully immersed in their brand experience. 2?? Data-Driven Targeting: They leverage first-party engagement data to segment audiences by behavior and intent, delivering follow-ups that actually convert. 3?? Automated Nurtures: Integrating Sequel.io with HubSpot, their workflows hit a 40% open rate and 6% CTR—automatically. 4?? Repurposing Power: Turning webinars into evergreen assets like blogs, social posts, and video clips maximizes ROI and engagement long after the event. Userpilot’s strategy proves that webinars aren’t just events—they’re a flywheel for sustained growth. ?? Curious how to achieve the same results? ?? Catch the Masterclass replay with Lusine Sargsyan, here: https://hubs.li/Q02Zfjmb0 #WebinarMarketing #GrowthStrategy #DemandGen #GameChangers #DataDriven

How can integrated campaigns drive efficient growth and help you secure more funding? This week in the Game Changers Newsletter, we're shining the spotlight on Jasmine Chung, former Director of Demand Generation & RevOps at Openprise... ?? Highlighting how their approach to campaigns evolved as the company grew and the critical role of data in refining strategies that helped them secure a $25 Million Series B. What else is going on in the Game Changers community? ?? Next up on The Masterclass... Everflow’s Event Attribution Playbook for Driving 78% Attendee Growth YOY with Powerful Partnerships ?? featuring Michael Cole, SVP of Marketing at Everflow - Partner Marketing Platform Next up on The CMO Series... ?? Building Scalable, Data-Driven Marketing Engines for Hypergrowth ?? Feat. Allyson Havener, VP of Marketing at TrustRadius ?? Transforming Marketing Efficiency: The Role of Coordinated AI Adoption ?? Feat. Karrie Sanderson, Strategy Lead & Chief of Staff to the CMO at LiveRamp ?? Follow the Signal: Align Your GTM to Improve Pipeline with Insights and Enablement??? Feat. Lucas Welch, VP of Global Corporate Marketing at Highspot Plus more updates from the marketing community ?? #Marketing #growth #Masterclass #webinars #datadriven

I woke up one morning last week to a message from a customer saying that she got a promotion due to the incredible results from the programs she's been running this year, specifically their webinar series! No way we're taking any credit for it, she is an incredible marketer we also learned a lot from, but I am so happy that we played even a small role in her success. Moments like these make me proud of our customer success team and reinforce my belief that our investment in it is worthwhile. It's not just about ensuring our customers achieve impressive business growth, but also about making ?????? ?????????????????? using Sequel stand out as rockstars within their organizations! This is why we launched Sequel.io ACADEMY —a one-stop learning hub to make webinars easy, impactful and engaging ?? You’ll find: ? Step-by-step tutorials ? Time-saving tips ? Revenue-boosting strategies ..and more Congrats to our beloved customer success team leads, Ani McGlamery and Gage Verronneau, I know how much you worked on making the Academy happen! I am so excited to see it grow and impact even more customers in the future. Check it out [link in comments.. because Linkedin]

Ever feel like webinars are this massive mountain to climb? ??♂? We've all been there – planning, executing, and then... wondering if it was worth all the effort. Well, here's some good news! We’re launching Sequel Academy to help you make webinars a breeze. ??? |Whether you're a newbie or a seasoned pro, Sequel Academy has tips, tricks, and step-by-step guides to take your webinar game to the next level. We’re talking real results, like driving more leads and closing more deals. ?? So why wait? Go to Sequel Academy today and start turning your webinars into revenue-generating machines! ?? [link in comments] #webinars #marketing #learning #b2bmarketing

Webinars are powerful—but let’s be real, they’re also intimidating. ?? Planning, promoting, presenting, and THEN figuring out if they’re worth the hassle? It’s enough to make anyone hesitate. That’s why we created Sequel Academy—a one-stop learning hub to make webinars EASY. ?? You’ll find: ? Step-by-step tutorials ? Time-saving tips ? Revenue-boosting strategies Don’t let webinar stress hold you back. Join us at Sequel Academy and simplify your webinar journey! Link in comments ?? *Shoutout to the Academy Masterminds Gage Verronneau & Ani McGlamery #webinars #marketing #growth #learning #academy #datadriven

Hate to break it to you but... You're webinar follow-up process is mediocre at BEST! ?? Good news is that you're not alone. Even better news –?Lusine has nailed her webinar follow-up process and shared the Userpilot playbook in our recent Game Changers Masterclass. And it's helped them 3x demo bookings! ?? Here are a few key takeaways on how they did it. 1?? Streamline the Registration Process:?Embed webinars on your website to minimize friction in the audience journey and immerse them in your brand experience. 2?? Own Your Webinar Data:?Identify your most valuable leads by collecting & segmenting first-party audience engagement data. 3?? Automate Nurturing Workflows:?Integrate Sequel and your CRM to create targeted follow-up sequences, trigger lead scoring, and streamline the hand-over to sales. 4?? Repurpose Webinar Content:?Leverage AI to turn webinars into evergreen assets like blogs, social posts, & video snippets that continue to provide value to your audience without the manual work. Webinars are no longer just events—they’re a flywheel for growth. **What would you add to this list? P.S. Link to snag the templates and more tips in the comments ?? #Webinars #followupstrategy #conversions #DemandGeneration #MarketingStrategy #GameChangers

Be the Apple store of your industry. We all know the well-crafted Apple experience - The one place where you go to buy all your Apple products, get advice from the Genius Bar when your laptop is having a moment and explore all the new shiny technology, even experience it! Anyone got the Vision Pro?! You'll probably go in for advice and come out with more, another iPhone case and the new AirPods since you just found out about the extra features. Don't worry, you're not alone. Studies show that 60% of buyers make impulse decisions while in the store. This is a direct result of their ability to explore other products, services, and content. Will Apple EVER send you to Best Buy or other places other than the Apple Store to engage with their Genius team? Of course not! ???? ???????????? ????????????????????, ?? ????????. Then why would you do that to your audience? Your website is your digital Apple Store. It's the only owned real estate where your audience can experience your brand and content without any distractions. It's the only place you can fully control, track your audience behavior, expose them to everything you have to offer and use data to convert your audience into buyers.. and repeat impulse buyers even. Why would you send them to other platforms at their highest point of engagement, during webinars and live sessions? It's like having the Genius Bar in a random place only for the Apple team to tell you, the buyer, to now remember to go to an Apple store to learn more about the products and make a purchase. You'll get distracted by the million other things you have going on by the time you do that. And here it happens.. they lost the buyer. It's not your fault that you've done that until now, you probably didn't know about Sequel.io - It's the only webinar solution that allows you to host your webinars and entire video journey right where your audience should be, on your website, in front of all your content, product pages, success stories and CTAs. We love seeing our customers like Sendoso, Cognism, Apollo.io, Cresta, Liquid Web, Userpilot, Carta, HockeyStack, Mutiny, Copy.ai and so many others become Apple stores for their audiences. Here's how they did it: https://lnkd.in/g4YubMh3 And thank you, Guy Yalif, for the conversation yesterday that inspired this post, Webflow is a powerful platform for companies of all sizes, we're delighted to have such a strong integration! Be the Apple store of your industry. It's actually pretty easy.

?? Data alone doesn’t drive hyper-growth—decisions do. The biggest mistake marketers make is collecting too much data and doing too little with it. Focus on turning signals into action. Real-time insights are your best friend in optimizing demand generation, but you must stay agile. ?? Analyze quickly, act decisively, and iterate often. ?? Tip: Don’t just measure—experiment. Set up small, measurable tests to validate your strategies, then scale what works. This keeps your marketing engine adaptable and results-driven. On December 3rd, join Allyson Havener, CMO at TrustRadius, and Oana Manolache as they discuss Building Scalable, Data-Driven Marketing Engines for Hypergrowth. Tune in to learn: ?? How to leverage real-time buyer signals to optimize demand generation. ?? Practical methods to combat data overload and focus on the insights that matter. ?? Frameworks for turning marketing data into clear, actionable strategies that boost revenue. ?? Ready to unlock the power of data to fuel your growth? Save your seat here: https://lnkd.in/gJY4jaK3 #Marketing #hypergrowth #GameChangers #DataDriven #DemandGeneration

It's just about time! I'm currently sitting backstage with Lusine Sargsyan prepping the last few details for today's Game Changers Masterclass. ?? We'll be discussing Userpilot’s Post-Webinar Playbook: How to 3x Demo Bookings with a Thoughtful Webinar Follow-up Strategy AND sharing the templates and resources she uses to bring her strategy to life. Who am I going to see in the crowd? ?? https://hubs.li/Q02YfPNj0 #Followupstrateby #webinar #virtualevent #gamechangers #marketing #growth