Sequel.io

Running webinars without a strategy? You're leaving pipeline on the table. In our recent Game Changers Masterclass with Adam Kaiser & Victoria Squire from 6sense, they break down their 5-step framework for running impactful, ABM-driven webinars. Here's a high-level peek at their approach: ? Set a clear goal ? Design the end-to-end experience ? Build content that delivers value ? Create a multi-touch promo plan ? Measure what matters This isn’t about vanity metrics—it’s about repeatable results and making every webinar a revenue driver. ?? Watch the Masterclass for the full breakdown—and steal the framework for your next virtual event: https://shorturl.at/2tmUJ #Webinars #EventMarketing #DemandGen #B2BMarketing #GameChangers #SequelMasterclass

Most marketing teams say they’re data-driven. But let’s be honest—how much of that data are we actually activating? I joined Oana Manolache and the Game Changers podcast to share how we’re tackling that challenge at Docker. From engineering roots to marketing ops, here’s how we’re building a signal-based growth engine that doesn’t wait for perfect data—and doesn’t burn out the team. ?? 4 ways we’re unsticking the customer journey: 1) Structure marketing like a product org – with owners for ops, data, and experiments 2) Start with meaningful metrics – if a number changed 200%, would we do anything? 3) Treat signals like products, not alerts – dynamic follow-ups based on actual behavior 4) Use AI to reduce noise, not just write content – smarter prioritization, faster pipeline Oh—and yes, I’ve got GPTs debating strategy on my behalf (Claude’s more optimistic, ChatGPT’s a little skeptical ??) ?? If you’re looking to move beyond static dashboards and unlock your growth levers, give it a watch: https://lnkd.in/gQS_AzCU Thanks to the Sequel.io and Oana Manolache team for hosting and for the thoughtful convo! #MarketingOps #B2BMarketing #GrowthMarketing #SignalBasedMarketing #AI #Docker #GameChangersPodcast

?? 65 demos. One webinar. Real pipeline—not just page views. Tekmetric didn’t just host a high-performing webinar—they built a full-funnel engine that turned attendees into adoption-ready prospects. We’re talking: ? 626 live attendees ? 65 demos ? 600+ hours of engagement ? Strategic use of product insights, segmentation, and in-product promotion And yes – this was from a single virtual event! We’ll break down the full strategy in the Game Changers Masterclass on April 8th live with Liz Perkins and Taylor Charette. Here are 3 ideas you can steal today before the session even goes live: ?? Use product team intel to shape your webinar topic (not just what’s “trending”) ?? Segment your invites by feature interest or usage stage for tailored messaging ?? Promote in-product to capture users at peak intent ?? Save your seat so you don’t miss it: https://shorturl.at/YuF42

?? Huge congratulations to our amazing customer and partner 6sense on the launch of Intelligent Workflows! This wasn’t just a product drop—it was a masterclass in how to GTM. From sharp messaging and on-point design to flawless production and a high-impact live experience hosted directly on their own site (powered by Sequel ??)—everything was incredibly well thought out and executed. ?? The why behind the launch? 81% of B2B buyers choose a preferred vendor before ever talking to sales. That stat alone says it all. 6sense’s new Intelligent Workflows turns scattered campaigns into coordinated, AI-driven buyer journeys—triggered by real-time signals and orchestrated across every channel. ?? Beta results speak volumes: +268% YoY pipeline contribution +50% increase in buyer engagement We’re proud to power virtual events for customers like 6sense who continue to raise the bar in B2B. Congrats to the entire team on an incredible launch and game-changing product! ??

We're feeling the love ?? A huge THANK YOU to our incredible customers! Your support has helped us earn top honors from G2—and it means the world to us. ? G2 recognition across multiple categories ? Glowing testimonials from innovative teams at Cognism, DataStax, Clay, RevPartners, Cresta, and so many more ? And most importantly—a community that believes in the power of running webinars and events your way, directly on your own website We’re proud to build with and for you—and this is just the beginning. ??

How it started vs. how it's going Our first UserEvidence webinar + the content surrounding it: ?? Blew our (lofty) registration goal out of the water ?? Earned unsolicited LinkedIn posts and comments like Caroline's in the chat (thanks, Caroline!) ?? Was genuinely FUN and made me remember: "oh yeah, it's possible for these things not to suck!" Some of our learnings: PROBLEM > POV: Devin Reed pushed us to think about our target audience's problems instead of the narrative we wanted to push. A thinly-veiled product demo as an "educational" webinar? Yeah, those DO suck. Starting with the question: "what is our ICP struggling with right now?" forced us to think more like our customers–what will be genuinely helpful for them?–and then made us more creative in how we backed our narrative into the content. PLATFORM MATTERS: We went all-in on Sequel.io as our webinar platform, and MAN am I glad we did. (NOT sponsored, I swear!! Just loved it that much.) So many manual tasks (registration, automated emails, branded chat + video, follow-ups, replays) completely taken care of because we invested in a built-for-this platform. It helped us to show up as seasoned live event veterans–even though it was, in fact, our first rodeo. IT'S MORE THAN THE LIVE SHOW: Some of the loudest praise we got for the webinar wasn't even for the webinar itself–it was for the email follow-up, which was a tailored recap if they were a no-show, and a deeper dive into some examples that we shared if they did attend. It was a HUGE reminder that a webinar reg in 2025 DOES NOT mean they're excited to attend live. It could mean any of the following: "I'm so excited to attend live and blow up the chat!!" "Ooh, this sounds useful, but not sure if I can make it. I'll register to make sure I get the replay link." "I reeeeeally want to hear what they have to say about this, but I hate live events. Maybe I'll get lucky and they'll send a recap." Making sure we have follow-up that appeals to all 3 ^ of those webinar personas is gonna be a huge part of our strategy from now on. OK soooo obviously since the first one went so well...they're gonna be a regular part of the mix ? Who else has 2025 webinar do's/don't's so these things don't get stale?

Most marketing teams are sitting on mountains of data—but barely scratching the surface of what’s actionable. In this week’s Game Changers Newsletter, Andy Ramirez, SVP of Marketing at Docker, Inc, shares how he's building a dynamic data activation engine that turns real-time product signals into smarter campaigns, faster sales plays, and more efficient marketing systems. ? Why static data is killing your customer journey ? How Docker uses product usage signals (like image downloads) to trigger high-impact campaigns ? The structure of Andy’s data-driven marketing org (spoiler: it looks more like a product team) ? The AI experiments helping sales focus on the right leads—and reduce pipeline noise Plus… find out which orchestration tool Andy’s excited about, and who appearing next on the Game Changers series. ?? Catch all the insights & upcoming sessions below!

And that concludes Adobe Summit 2025! The week was filled with: ??Insightful conversations ?? Catching up with our incredible customers ?? Showing data-driven marketers the power of hosting webinars on their website No matter the unexpected twists and turns that come with events one thing holds true... The meaningful conversations are what really matter. Thank you to everyone that helped make Adobe Summit 2025 a smashing success –?we'll see you next year!

?? True growth comes from mastering the fundamentals and adapting with the market. In less that 24 hours we're hosting the next Game Changers episode with Hamza SBAA, CMO at Beedeez, who led his team to 50% YoY bootstrapped revenue growth with 95% inbound success. His journey is a testament to the power of focused strategies—leveraging SEO, Google Ads, and human-first content to build an engaged audience and drive real impact. ?? In a market filled with distractions, staying simple and agile is the secret to long-term success. If you’re interested in discovering actionable insights for cutting through the marketing clutter, join us live tomorrow, March 20th. ?? Register now to learn more and transform your inbound strategy! https://lnkd.in/g-hvx2jk #InboundGrowth #MarketingExcellence #WebinarAlert #GameChangers

Live at Adobe Summit in Vegas! Allie, Amanda, and Andrei are walking the conference floor and posting up at booth #1389 to share how you can host webinars directly on your website ?? We’re also hosting our Game Changers IRL series and giving you the floor to talk about the experiments, strategies and projects your doubling down on in 2025. Stop by the booth or comment below to film some fun and snappy content with us. ????