Sequel.io

How it started vs. how it's going Our first UserEvidence webinar + the content surrounding it: ?? Blew our (lofty) registration goal out of the water ?? Earned unsolicited LinkedIn posts and comments like Caroline's in the chat (thanks, Caroline!) ?? Was genuinely FUN and made me remember: "oh yeah, it's possible for these things not to suck!" Some of our learnings: PROBLEM > POV: Devin Reed pushed us to think about our target audience's problems instead of the narrative we wanted to push. A thinly-veiled product demo as an "educational" webinar? Yeah, those DO suck. Starting with the question: "what is our ICP struggling with right now?" forced us to think more like our customers–what will be genuinely helpful for them?–and then made us more creative in how we backed our narrative into the content. PLATFORM MATTERS: We went all-in on Sequel.io as our webinar platform, and MAN am I glad we did. (NOT sponsored, I swear!! Just loved it that much.) So many manual tasks (registration, automated emails, branded chat + video, follow-ups, replays) completely taken care of because we invested in a built-for-this platform. It helped us to show up as seasoned live event veterans–even though it was, in fact, our first rodeo. IT'S MORE THAN THE LIVE SHOW: Some of the loudest praise we got for the webinar wasn't even for the webinar itself–it was for the email follow-up, which was a tailored recap if they were a no-show, and a deeper dive into some examples that we shared if they did attend. It was a HUGE reminder that a webinar reg in 2025 DOES NOT mean they're excited to attend live. It could mean any of the following: "I'm so excited to attend live and blow up the chat!!" "Ooh, this sounds useful, but not sure if I can make it. I'll register to make sure I get the replay link." "I reeeeeally want to hear what they have to say about this, but I hate live events. Maybe I'll get lucky and they'll send a recap." Making sure we have follow-up that appeals to all 3 ^ of those webinar personas is gonna be a huge part of our strategy from now on. OK soooo obviously since the first one went so well...they're gonna be a regular part of the mix ? Who else has 2025 webinar do's/don't's so these things don't get stale?

Most marketing teams are sitting on mountains of data—but barely scratching the surface of what’s actionable. In this week’s Game Changers Newsletter, Andy Ramirez, SVP of Marketing at Docker, Inc, shares how he's building a dynamic data activation engine that turns real-time product signals into smarter campaigns, faster sales plays, and more efficient marketing systems. ? Why static data is killing your customer journey ? How Docker uses product usage signals (like image downloads) to trigger high-impact campaigns ? The structure of Andy’s data-driven marketing org (spoiler: it looks more like a product team) ? The AI experiments helping sales focus on the right leads—and reduce pipeline noise Plus… find out which orchestration tool Andy’s excited about, and who appearing next on the Game Changers series. ?? Catch all the insights & upcoming sessions below!

And that concludes Adobe Summit 2025! The week was filled with: ??Insightful conversations ?? Catching up with our incredible customers ?? Showing data-driven marketers the power of hosting webinars on their website No matter the unexpected twists and turns that come with events one thing holds true... The meaningful conversations are what really matter. Thank you to everyone that helped make Adobe Summit 2025 a smashing success –?we'll see you next year!

?? True growth comes from mastering the fundamentals and adapting with the market. In less that 24 hours we're hosting the next Game Changers episode with Hamza SBAA, CMO at Beedeez, who led his team to 50% YoY bootstrapped revenue growth with 95% inbound success. His journey is a testament to the power of focused strategies—leveraging SEO, Google Ads, and human-first content to build an engaged audience and drive real impact. ?? In a market filled with distractions, staying simple and agile is the secret to long-term success. If you’re interested in discovering actionable insights for cutting through the marketing clutter, join us live tomorrow, March 20th. ?? Register now to learn more and transform your inbound strategy! https://lnkd.in/g-hvx2jk #InboundGrowth #MarketingExcellence #WebinarAlert #GameChangers

Live at Adobe Summit in Vegas! Allie, Amanda, and Andrei are walking the conference floor and posting up at booth #1389 to share how you can host webinars directly on your website ?? We’re also hosting our Game Changers IRL series and giving you the floor to talk about the experiments, strategies and projects your doubling down on in 2025. Stop by the booth or comment below to film some fun and snappy content with us. ????

Your customer journey is stuck—and your data isn’t helping. Too many marketing teams collect data but fail to activate it dynamically to accelerate the buyer journey. That’s why we’re bringing in Andy Ramirez, SVP of Marketing at Docker, Inc, to break down: ? How to move from static to real-time data activation ? Why most automation workflows aren’t actually helping ? The biggest data orchestration mistakes marketers make ? How Docker is leveraging intent signals + product usage data for smarter campaigns ?? Join us live on March 19th to get the playbook. https://shorturl.at/1SHtn #MarketingData #MarTech #GameChangers #GTM #MarketingLeadership

We're filming our Game Changers podcast series IRL in Vegas! Adobe Summit is next week and we're taking a new approach to our booth presence. We're stepping away from pitch slaps and boring B2B booths and filming quick and snappy interviews sharing insights with the greater marketing community. Want to nominate yourself or a fellow marketer to be on the series? Fill out this quick form and we'll get you booked in ?? https://lnkd.in/gYc6fS45 And don't forget to snag some sweet merch when you stop by!

I have NEVER been this excited about a conference booth before.... Sequel.io will be at Adobe Summit in a slightly non-traditional way.. We turned our booth into a STUDIO ?? - We're there to highlight GTM leaders, marketers and mops wizards, telling their stories and the game-changing projects they're working on. It's a 10 minutes interview, so if you're at #AdobeSummit next week, come into the spotlight ? Nominate yourself or your team (if you won't be there in person) Nomination Form > https://lnkd.in/gQR9yS5J PS: You'll get all polished assets for your own use & brand building. PS 2: We're also hosting a Breakfast with our friends at Sendoso and 6sense on March 19th - Spots are limited, you can request an invite here > https://lnkd.in/ghRM5rgZ See you in VEGAS! #AdobeSummit25 #CMO #B2B #Marketing

With 75% of B2B buyers preferring to conduct their own research before engaging with sales, understanding buyer signals is absolutely crucial for success in 2025. Acting on the right signals at the right time is what differentiates high-performing GTM teams. So, how are leaders identifying and acting on buyer signals to drive engagement and conversions? ?? ?? Beyond Traditional Lead Scoring Traditional lead scoring systems often miss the mark, as they tend to focus on basic, surface-level data. Instead of relying solely on demographic or firmographic data, GTM teams are moving toward advanced behavioral analysis. This includes tracking content engagement patterns, time spent on key pages, and repeat visits—data that offers a deeper insight into buyer intent. ? Automated Signal Activation The key to efficient engagement is automation. AI-driven tools are helping teams automatically trigger actions based on key buyer signals. For example, if a prospect downloads a whitepaper or attends a webinar, the system can automatically trigger a personalized follow-up email or retargeting ad. This ensures that the right buyer receives the right message at the right time. ?? AI-Powered Sales & Marketing Sync Real-time integration between marketing automation platforms and CRM systems ensures that both sales and marketing teams are on the same page. By having a unified view of buyer signals, sales teams can engage with high-intent prospects more quickly, reducing lag time and boosting conversion rates. ?? Rethinking Audience Targeting & Buyer Journeys Instead of thinking about the buyer’s journey in a linear fashion (top, middle, bottom of funnel), GTM leaders are rethinking how they approach audience targeting. Instead of focusing solely on stages, they’re asking: “What problem is the audience trying to solve right now?” This allows brands to create intent-based content that aligns with real-time buyer challenges, rather than assuming the buyer fits into a predefined funnel. To make the most of buyer signals, move beyond traditional lead scoring and adopt AI-powered insights that allow you to track and respond to behavioral signals in real-time. Automate these signals and ensure marketing and sales alignment for maximum impact. What else would you add? #BuyerSignals #AI #SalesAndMarketingAlignment #B2BMarketing #LeadScoring #MarketingAutomation

? Marketing without dynamic data activation is just guesswork. That’s why we're bringing Andy Ramirez, SVP of Marketing at Docker, Inc, to the Game Changers stage on March 19th to break down: ??? Why most marketing teams are stuck using static data ?? How to actually activate data dynamically across channels ?? The strategies we’re using at Docker to make our data work smarter Want to see real-world examples of how this works? Sign up now! ?? Register here: https://shorturl.at/1SHtn #GameChangers #DataDrivenMarketing #MarTech #MarketingStrategy