SeQuel Response

Mailers! Have you read up on the United States Postal Service's Sponsored Cost Savings Programs for 2025??? Let's talk about it! Here’s how you can reduce costs while increasing engagement: ?? Integrated Technology (Choose your 6-month window) Incorporate features like augmented reality, voice commands, or mobile shopping tools (e.g., QR codes) for a 3% discount per mailing. ?? Tactile, Sensory & Interactive (Feb 1 – Jul 31) Add excitement with textures, scents, or interactive folds to earn a 4% discount per mailing. ?? Continuous Contact (Apr 1 – Dec 31) Send follow-up mailings that build on your initial campaign and enjoy a 3% discount per mailing. ?? Reply Mail IMbA (Jul 1 – Dec 31) Upgrade Business Reply Mail (BRM) with barcodes to unlock up to a 6% discount. ?? First-Class Mail Advertising (Sep 1 – Dec 31) Include marketing messages in First-Class Mail to claim a 3% discount per mailing. Get the full breakdown in our blog post, or contact us to discuss opportunities for your brand: https://lnkd.in/gbqMmjEq #USPS #USPSCostSavings #USPSPromotions #DirectMail

When a fast-growing mental health brand needed to scale with impact, they called us.?? The results? Let’s just say they were transformational. (Spoiler: the numbers speak volumes.) Curious how we did it? Watch this video, then dive into the case study to see our strategy in action: https://lnkd.in/gNrP6K4q #CaseStudy #SeQuelDelivers #DirectMail #MailWorks

Have you noticed that the noise of emails, online ads, and social media increasing more than ever??? Direct mail marketing breaks this noise. Not only does this form of marketing change the way consumers interact with brands, but it also provides opportunities for your brand to thrive in a world saturated by digital. Read more from Who's Mailing What! here: https://lnkd.in/gH_9mcZr #IndustryNews #DigitalNoise #Breakthrough #DirectMail

Marketers mailed over 6.4 BILLION pieces in the third quarter of 2024! View the Q3 2024 Direct Mail Volume & Trends Report on our blog for this quarter's top mailers, industry trends, and creative insights: https://lnkd.in/gj-GmcJS #MarketingTrends #DirectMail #IndustryUpdates #Q3

Did you know that direct mail is rooted in neuroscience??? This is a fancy way of saying that our nervous system and brain are connected with our ability to perceive and sort information. An article written by Direct Mail Alert explores the power of direct mail on our memory. When we see or touch something tangible in our mailbox, our brains have an easier time remembering it than other forms of advertising, such as email or social media. Pretty cool, right? Read more about this here: https://lnkd.in/gr4ddXJC #IndustryNews #DirectMail #Neuroscience

Is your direct mail strategy smarter than a trick-or-treater??? Instead of sending the same generic message (like handing out the bad candy), you can use data and segmentation to send the right offer to the right person at the right time. Just like handing out candy everyone loves, targeted mail makes people feel like you’re offering them something that actually matters, which leads to better results and higher returns for your marketing efforts. #TargetDirectMail #StrategyStumper #MarketingInsight

Join us in celebrating the birthdays of four incredible team members: Ryan Wilder, Nathan Dingmann, Marshall Kroske, and James Fussy!???? Here's to a year ahead filled with accomplishments, growth, and unforgettable moments! Your contributions to work don't go unnoticed, and we are so thankful for you all. #HappyBirthday #SQLife #LoveWhereYouWork

As campaigns scale, costs can sneak up. But achieving results and staying within budget doesn’t mean cutting corners. It’s all about optimizing smarter, not spending harder. ?? In our latest blog, we dive into practical strategies to keep your direct mail powerful AND affordable. Discover how you can strike the perfect balance between impact and cost-effectiveness, and start seeing better ROI today. Check out the full blog and podcast here ?? https://lnkd.in/gXQkER_Z #DirectMail #MarketingStrategy #BudgetOptimization #SmartMarketing

This video makes a great point! While "open rates" in direct mail can grab attention, they don’t always reflect meaningful, accurate engagement. At SeQuel, we get provide you with insights that are accurate, reliable, and meaningful for your campaign. Reach out today to get a conversation going. ?? #DirectMail #OpenRate #Marketing #ResponseRates

Many companies, like Amazon, have found great success in sending out catalogs to shoppers around the holidays. Why? Because there is nothing like holding a physical piece of mail, flipping through the pages, and circling the items you wish for. Read more about the benefits of catalogs for shoppers: https://lnkd.in/gywxFccS #IndustryNews #DirectMail #AmazonCatalog #Shoppers