SeQuel Response

Ready for what’s next? Be in the know before anyone else with SeQuel's newsletter. Head to our website, scroll down, and subscribe: https://lnkd.in/duFEgG5T We deliver only what’s necessary to help you drive measurable results—no junk, just high-impact content. ?? #GrowthFocused #NoJunkJustValue #StayAhead

Big wins in 2024! ?? We proudly helped our clients secure over $3 MILLION in postal credits. This milestone reflects our ongoing commitment to delivering tangible results and maximizing value for every client we serve. #PostalCredits #ClientSuccess #DirectMail #DirectResponse

Direct mail lets you reach your audience in a way that resonates with them through the experience of touch. Holding a piece of mail that you can refer to later and share creates a connection unlike any other form of marketing. Read more from Printing Impressions's article ?? https://lnkd.in/gp4Y-tHu #Marketing #DirectMail #Tangibility #Touch

Our Marketing Team took on Nashville during our visit to our parent company, Franklin Madison! We connected with our extended team at the office, attended a Town Hall, and even got to try some famous hot chicken. A big thank you to Franklin Madison for showing us around! We can't wait to visit again. #Marketing #FranklinMadison #SeQuelResponse #Nashville

We found this SmartBrief article interesting. ?? Driving traffic to your website does not mean that they want to use your service or buy your products. Enter intent data. It comes down to making sure you know your prospects. Intent data allows you to target a specific behavior that correlates with a higher chance of purchase. Want to read more? Check out the article here: https://lnkd.in/gYXBXmZ7 #Marketing #IntentData #Prospect #SmartBrief #SmartMarketing

Celebrate St. Patrick's Day with our top tips to "strike gold" using direct mail. ?? Strategic budgeting can transform direct mail into a goldmine of profitability and robust ROI. Swipe through to discover how to make the most of your budget for a successful campaign. Don't forget to share your own tips in the comments below! ?? #DirectMail #MarketingMagic #ROI #SmartBudgeting

When a life insurance company needed a winning direct mail strategy, SeQuel and Franklin Madison joined forces to deliver. The result? Doubled sales and a clear path forward. ?? Swipe through the carousel to see how our collaboration made it happen. Want to learn more? You can find the full case study here: https://lnkd.in/gCfTiUvj #DirectMail #MarketingStrategy #SeQuel #FranklinMadison

Maintaining data hygiene is ?????????????? for a successful direct mail campaign. Without clean, reliable data, you risk missing valuable opportunities to connect with your target audience.

**???????????????? ???? ???????????? ????????:** ?? A reliable channel for communication. ?? Creates a memorable impact and enhances message retention. ??? Approximately 98% of individuals check their mail daily. **???????????????? ???? ?????????????? ??????????????????:** ??? More cost effective and easier to scale. ??? Unmatched potential reach in the digital landscape. ??? Enables real-time performance tracking. **???????????????? ???? ?????????????????????? ??????????????????:** ALL OF THE ABOVE Learn how to integrate the two for insurance marketing success: https://lnkd.in/etd_prdS #MarketingStrategy #CustomerEngagement #MailMarketing #DigitalTransformation #OmnichannelSuccess #CommunicationTrends

Brand??Performance Don't focus on short-term goals and metrics. Instead, start making long-term decisions for your brand that will boost performance metrics and brand awareness. Brand and performance should coexist in your company. Want to read more? Check our MediaPost's article ??https://lnkd.in/g2UAC2Hu #PerformanceMarketing #BrandAwareness #CorrelationModels #Incrementality