When it comes to generational marketing, you might not have the right strategy. Generational labels put consumers into a box that they might not fit into, wasting your efforts. A targeted 1:1 approach will always result in stronger engagement. Want to learn more? Check out ADWEEK's article: https://lnkd.in/g9GXR_Fg #MarketingInsights #MarketingTrends #GenerationalLabel
SeQuel Response
广告服务
Eden Prairie，MN 2,493 位关注者
An award-winning direct response marketing agency that accelerates client growth and profitability.
关于我们
SeQuel Response is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns. Our main objective is to help our clients profitably grow their customer base through multiple acquisition channels including direct mail, paid search, paid social, and display advertising. Some of our accolades include: * 2019 - 100% Client Satisfaction Rating via our annual Client Survey * 2014 - 2019 Top 25 Ad Agencies in MN (#6) * 2014 - 2018 Inc 5000 - Fastest Growing Companies, National * 2014 - 2017 Fast 50 - Fastest Growing Companies in MN (#11)
- 网站
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https://www.sequeldm.com
SeQuel Response的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Eden Prairie，MN
- 类型
- 私人持股
- 创立
- 2010
- 领域
- Marketing、Direct Marketing、Direct Mail、Direct Response、Advertising、Analytics、Multivariate Testing、Digital Marketing、Digital Media和Database Marketing
地点
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主要
获取路线
7480 Flying Cloud Dr.
Suite 100
US，MN，Eden Prairie，55344
SeQuel Response员工
动态
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The spirit of gratitude remains strong at SeQuel throughout the holiday season. This week our team took a moment to share what they're grateful for, and it’s clear— we have so much to appreciate and celebrate together.???? #ThankfulTeam #GratitudeEveryDay #Thanksgiving
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Tailored, one-of-a-kind mail is the key to leaving a lasting impression. ?? Want to learn more? Head over to Print Media Centr's article here: https://lnkd.in/gb7B_25g #IndustryNews #MarketingTrends #Personalization #DMCampaign
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Great insights! ?? Thanks for diving into some Q3 trends.
Direct mail is down... A trends report that SeQuel Response published shows that volumes have dropped, but that's not the whole story. The dip in the numbers is primarily due to the mortgage and loan sector, which is experiencing high interest rates and is down at nearly 20%. Is this a concern? No. Each sector is shaped by its own set of external factors. A dip in one sector could be the result of seasonal shifts, changes in consumer behavior, or economic conditions that are unique to that industry. #MarketingTrends #StrategyStumper #DirectMailDips
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? Meet Ryan Wilder! ? Ryan is responsible for managing several of our accounts. Read all about his proudest accomplishment at SeQuel, his advice, and tips for maintaining genuine relationships with clients. We are so thankful to have Ryan with us! #EmployeeSpotlight #MeetTheTeam #SeQuelDelivers #MarketingStrategist
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Let's talk about Q3 2024's top mailers. Credit cards, consumer services, retail, insurance, and even mortgage & loan are leading the way in terms of volume—but why? What are they doing differently in a shifting economy? If you’re curious about what’s working (and how you can learn from it), this carousel breaks it all down. Swipe through, then click here to dive deeper into the full blog! ?? https://lnkd.in/gsG3Znt8 #DirectMail #MarketingTrends #MailWorks #DirectResponse #MailVolume
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Mailers! Have you read up on the United States Postal Service's Sponsored Cost Savings Programs for 2025??? Let's talk about it! Here’s how you can reduce costs while increasing engagement: ?? Integrated Technology (Choose your 6-month window) Incorporate features like augmented reality, voice commands, or mobile shopping tools (e.g., QR codes) for a 3% discount per mailing. ?? Tactile, Sensory & Interactive (Feb 1 – Jul 31) Add excitement with textures, scents, or interactive folds to earn a 4% discount per mailing. ?? Continuous Contact (Apr 1 – Dec 31) Send follow-up mailings that build on your initial campaign and enjoy a 3% discount per mailing. ?? Reply Mail IMbA (Jul 1 – Dec 31) Upgrade Business Reply Mail (BRM) with barcodes to unlock up to a 6% discount. ?? First-Class Mail Advertising (Sep 1 – Dec 31) Include marketing messages in First-Class Mail to claim a 3% discount per mailing. Get the full breakdown in our blog post, or contact us to discuss opportunities for your brand: https://lnkd.in/gbqMmjEq #USPS #USPSCostSavings #USPSPromotions #DirectMail
Offset the USPS Marketing Mail Postage Rate Increase | SeQuel
sequeldm.com
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When a fast-growing mental health brand needed to scale with impact, they called us.?? The results? Let’s just say they were transformational. (Spoiler: the numbers speak volumes.) Curious how we did it? Watch this video, then dive into the case study to see our strategy in action: https://lnkd.in/gNrP6K4q #CaseStudy #SeQuelDelivers #DirectMail #MailWorks
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Have you noticed that the noise of emails, online ads, and social media increasing more than ever??? Direct mail marketing breaks this noise. Not only does this form of marketing change the way consumers interact with brands, but it also provides opportunities for your brand to thrive in a world saturated by digital. Read more from Who's Mailing What! here: https://lnkd.in/gH_9mcZr #IndustryNews #DigitalNoise #Breakthrough #DirectMail
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Marketers mailed over 6.4 BILLION pieces in the third quarter of 2024! View the Q3 2024 Direct Mail Volume & Trends Report on our blog for this quarter's top mailers, industry trends, and creative insights: https://lnkd.in/gj-GmcJS #MarketingTrends #DirectMail #IndustryUpdates #Q3
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