Sensor Tower

Eat. Sleep. Game. Repeat. This is not a drill. Sensor Tower’s acquisition of Video Game Insights (VGI) solidifies us as the preeminent source for gaming across mobile, PC, and console. Gaming publishers and developers can: ?? Benchmark performance and track competitors with timely and granular analysis ?? Track shifts in customer behavior and preference by genre and region ?? Boost performance with insights into what drives player acquisition Holistic, global competitive intelligence. We’re not just taking the field, we’re changing the game. Want a demo? Click here: https://bit.ly/4i8zyjD #Acquisition #GameInsights #PCandConsole #VideoGameInsights #CompetitiveInsights #GameData

?? ?????????????????? ?????? ?????????????? ?????????? ???????????? ?? Female athletes are getting some much-deserved recognition — and record-breaking commercial opportunities. Read our new report on March Madness ????????: https://bit.ly/4lexRTV ????????: ?? Brand spend on female athletes up 90x (2024 vs 2022) ?? Daily active users on apps streaming the games up 45% ?? Ad spend soars 80% YoY in 2025 ?? Download the full report to learn more ??

??? Last call! Register for our webinar with Meta here : ?? https://bit.ly/4c42PKg ?? Tomorrow, mobile experts from both companies will break down the top creative trends fueling puzzle games — and guidance on how to improve your campaign performance. ?? Date: 26th March 2025 ? Time: 11:00am GMT We'll see you there!

?? ?????? ???? ?????????????????? ???? ????????????: ?????? ???????????????? ???????? ?????????? ???? ???????????? ???????? ???? ?? Download the full report: https://bit.ly/4l4gnti Generative AI apps exploded in 2024, turning mobile into a billion-dollar AI marketplace. Here’s what the data shows: ?? ?????????????? ?????????????? ?? Global IAP revenue reached $1.3B in 2024 (+180% YoY) ?? Downloads neared 1.5B (+92% YoY) ?? ?????????????? ???????????????? ??? AI chatbot downloads hit 427M in Q4 alone (+119% YoY) ?? AI Art Generators also saw growth, with 85M downloads (+21%) ?? ?? ??????????-???????????????? ?????????? ?? More than 3,000 apps mentioned AI for the first time in 2024 ?? Games, Productivity, and Utility saw the biggest jumps ?? From finance to gaming, mobile apps are embracing AI in new and creative ways. Discover the top trends—and what they mean for your brand.

Sensor Tower x Meta: Exclusive Webinar ?? ???????????? ???????? ???????? ????????: https://bit.ly/4l2hpGe ?? Date: 3 April 2025, Thursday ? Time: 10:00AM – 11:00AM VNT You can expect: ?? Insights from Sensor Tower's mobile experts ?? Data-backed recommendations to shape your mobile strategy ??Key lessons from Meta Don’t miss out – even if you can’t make the live session, be sure to register for your spot and we’ll send you a copy of the recording.

Ever have one of those days when your data just leads you nowhere? We get it. Mobile, Digital, Web, Audience, Retail Media, PC, and Console insights. One Platform. No run-around. Also, we're really big #Severance fans ?? Want a demo? https://bit.ly/3DO7fIo #CompetitveInsights #MobileInsights #DigitalAdvertisingInsights #FridayMeme

Sensor Tower in the News! A Spring assortment of stories is freshening up the beginning of the year with TikTok, #RetailMedia, CVS Pharmacy, #AI, and the encrypted chat app #Signal dominating the news cycle in the first quarter. We’re proud to continually be the most trusted source of digital and mobile insights for major news outlets like Bloomberg, MediaPost, The New York Times, CNBC, TechCrunch, and more. Your business can trust us too. Does your data know? Ours does. #NewsWorthy #DigitalInsights #MobileInsights #WebInsights #AudienceInsights #VideoGameInsights #CompetitiveInsights

?? ?????? ???????????? ???????? ????????????????????: ?????? ???????????????? ???????? ?????????? ???? ???????????? ???????? ???? ??(Click here for your free copy: https://bit.ly/3DMjPI9) Food and drink apps are a trillion-dollar industry, powering everything from grocery delivery to fast food rewards. How is the market evolving? Here’s what the data reveals: ?? ???????????? ???????????? ????. ???????????????? ???????????? ? Worldwide downloads of food & drink apps grew 8.5% YoY in 2024, hitting 2 billion ? Sessions saw a 9.5% YoY increase, signaling strong user engagement ? Latin America’s slowdown: Argentina has seen consistent declines since 2021, tied to economic challenges ?? East Asia’s surge: Japan (+21% downloads) and South Korea (+5.9% sessions) are leading the charge, driven by innovation and efficiency ?? ???????? ???????? & ???????? ????????????: ?????? ??????-???????????????????? ???????????????? ?? Fast food apps grew 24% (2021-2024), outpacing other categories ?? Biggest jumps: Japan (+85%) & Turkey (+76%) ?? Biggest decline: Argentina (-23%), mirroring the region’s overall trend ?? Zepto's ??-???????????????? ???????????????? ???? ?????????? ? 300% download growth in 2024, fueled by 10-minute delivery promises & Postpaid (BNPL) feature ?? Surpassed Blinkit in monthly active users (MAUs), reshaping India's grocery delivery landscape ?? ?????? ???????? ???????? ???????????? ?????? ?????????? ???????????? ???? ?????? ?? McDonald's x Genshin Impact: +105% downloads WoW during promo ?? KFC's anime collabs (Japan): +6% MAUs (Genshin) & +9% (Uma Musume) ?? Cross-industry partnerships are reshaping brand engagement & driving measurable growth

?? We're heading to Shoptalk 2025! ?? If you're attending, let’s connect! Our team will be there to talk retail trends, competitive intelligence, and digital insights—and we’d love to meet up. ?? When: March 25-27th ?? Where: Mandalay Bay, Las Vegas ??? What: https://shoptalk.com/us Want to set up a time to chat? Reach out to Jonathan Boxill, MBA. or Ryan Kim directly—they'll be happy to meet up and talk shop!

?? We have BIG news ?? Sensor Tower is proud to announce we’ve acquired market research company Video Game Insights (VGI)! Read all about it: https://bit.ly/4hj1K2b Best known for providing game performance data and user trends from Steam, one of the most widely used video game distribution services, they’ve also recently expanded to include PlayStation and Xbox. Adding VGI’s PC and Console data to Sensor Tower’s already expansive mobile gaming solutions offers our customers an even deeper, more comprehensive view of the gaming ecosystem. Top game publishers and developers can now track sales, engagement, and advertising across Apple App Store, Google Play, and Steam, enabling them to better understand market shifts, benchmark against competitors, and drive retention and growth. It's an exciting start to 2025, and we can’t wait to bring VGI’s services and team into the Sensor Tower family. Are you at Game Developers Conference this week? Come say hi to find out more! #GamingInsights #CompetitiveInsights #Steam #acquisition #GameData #GamingNews #GameDevelopers #VideoGameInsights #ConsoleGaming