Sensor Tower

#RetailMedia has increasingly emerged as a game-changer for #supermarkets – a new, high-margin revenue stream with the power to transform how they engage with both brands and consumers. But, what is Retail Media and how can it benefit a supermarket? Our e-book, Supermarket Success: Unlocking Growth Through Retail Media demystifies Retail Media with three cases studies that illustrate the impact of Retail Media on a supermarket’s most critical business objectives: ? Growing Competitive Insights ? Growing Revenue by Converting Shoppers ? Growing Revenue by Selling Advertising Ready to checkout? Download the e-book and unlock the full potential of Retail Media: https://bit.ly/3Nqu8Tl #RetailMediaNetworks #GroceryStores #GroceryMarketing #DigitalInsights #RetailMediaInsights

Will you be shopping for digital insights at the Association of National Advertisers Masters of Marketing in Orlando? Better yet, are you still shopping for your audience? We can help you find them. Did you know the Shopaholics Persona (those who frequently shop online) is comprised of 70% women and 30% men? Did you know that audience saw 20% of their ad impressions on Instagram, 15.2% on Pinterest, and 6.2% from Reddit in Q3? Or, that Shopaholics also identify closely with the Fashionista Persona, +1.8k% more than the average user? Our exclusive Audience Insights lets you target your audience even better, and identify new audiences, while our #RetailMedia Insights, powered by Pathmatics (By Sensor Tower), offers visibility into how your competitors utilize retail media, the newest disruptor to the advertising landscape, and which retail media networks offer the best ROI for your #marketing budget. Our team will be onsite and ready to talk about everything digital advertising. Stop by our booth, or if you just can’t wait to talk to us, please feel free to schedule a meeting in advance with this link: https://bit.ly/4h3zlOv Because your audience isn’t missing. You just haven’t found them yet. We'll see you in Orlando! #DigitalAdvertisingInsights #ANAMasters #ANAMasters2024 #FindYourAudience

Sensor Tower has our finger on the mobile gaming pulse. September's edition sees simulation games soaring in popularity, with 3 of the top 10 titles coming from the genre. Topping the rankings this month, #GarenaFreeFire reclaimed the #1 spot in worldwide downloads, overtaking Roblox, while #MySupermarketSimulator3D jumped 5 positions into #3. And, breaking into the top 10 this month - #SatisroomPerfectlyOrganize climbed to #9. Want more insights into the top games by revenue, top in-app events of the month, and much more? Check out our Mobile Gaming Pulse for September: https://bit.ly/4eWTxQi #MobileGames #MobileApps #CompetitiveInsights #MobileInsights #MobielGamingInsights

Does your company have the insights it needs to measure prospective investment decisions? Does your data tell you how much your portfolio companies are spending on digital advertising? Does it know how many app downloads they're getting, or if monthly active users are increasing? Ours does. Our market-leading mobile app and digital advertising insights can help your company with its most important investment strategies. Don't go into BattleFin with bad insights. Let us help you win the war. Click the link to schedule a meeting with our team: https://ow.ly/MiXU50TIlCK #BattleFinChicago #DigitalInsights #CompetitiveInsights #MobileInsights #FinanceApps

Have you read our 2024 State of Digital Advertising Report yet? Have your competitors? Our most comprehensive report of the year analyses the top trends in Social Advertising, #OTT, #RetailMedia, Category Spotlights, and how key events like the Olympics and Euro Championship faired in brand partnerships and digital advertising in 2024. ?? Here's a taste: US ad spend on social channels climbed 15% YoY so far in 2024, with Facebook, YouTube, and TikTok accounting for the majority. In fact, ad spend growth on social channels have outpaced OTT and Desktop and Mobile Display. Want to see more insights on everything digital advertising for the first half of the year? Check out our blog post and download our full report here: https://bit.ly/3Nkp1UA #DigitalAdvertising #DigitalAdInsights #CompetitiveInsights #StateOfDigital #SocialAdvertising #Olympics #EuroChampionship

Headed to the Association of National Advertisers Masters of Marketing in Orlando, Oct. 21st? More importantly, has your audience gone missing? We can help you find them. Did you know Fast Foodies (those who often order fast food online) see 32% of their ad impressions on Facebook? Did you know they're also 672% more likely to identify with the Moviegoer persona? And how is your company leveraging Retail Media Networks? Our team will be onsite and would love to talk about our exclusive Digital Advertising, Retail Media, and Audience Insights data, powered by Pathmatics (By Sensor Tower). Let us show you the full customer journey, what digital channels your competition is utilizing, and where your marketing budgets will have the most impact. Because your audience isn’t missing. You just haven’t found it yet. Want to chat with our team? Stop by our booth or book some time in advance with this link: https://bit.ly/3YigGaA Can’t wait to meet you in Orlando! #DigitalAdvertisingInsights #ANAMasters #ANAMasters2024 #FindYourAudience #RetailMediaInsights #data

Much like the refined sugar in your favorite bag of Halloween candy, grocery brands are refining their ad strategies and leveraging #RetailMediaNetworks to engage audiences more effectively. Confectionary brands typically follow seasonal patterns tied to key holidays like Valentine's Day, Easter, Halloween, and the winter holiday season, to capitalize on consumer demand. Case in point: Halloween '23, where ad spend in the category saw a substantial MoM increase of 53%, driven by brands like Lindt & Sprüngli USA, #M&Ms, and The Hershey Company's #Reece's, which boosted investments by 168%, 121%, and 110% respectively. But which Retail Media Networks came out on top for sweet ad impressions - Target, Walmart, Five Below, Walgreens? Don't let us keep you in a sugar soiree of sweet suspense. Check out our latest report packed full of insights on the partnerships confectionary brands are forging with Retail Media Networks. Read the report here: https://bit.ly/3zOVoaY #RetailMedia #HalloweenBrands #SeasonalAdvertising #DigitalAdvertising #CompetitiveInsights #HolidayAdvertising #GroceryStores

Groceryshop is next week and we're hungry to meet up and talk about our Retail Media and Digital Advertising Insights. How is your competition leveraging Retail Media as part of their omnichannel marketing? What Retail Media Networks should you choose for the best ROI? Don't settle for medi-okra data. Checkout a demo and lettuce show you how we can optimize your marketing budget, analyze your competitors' creative strategies, and identify where your audience is seeing your ads. Im-popsicle, you say? Romaine calm, we've got you. Click the link to schedule some time with our tea-m: https://ow.ly/aWKX50TCSCe #GroceryPuns #RetailMedia #GroceryShop2024 #CompetitiveInsights #DigitalAdvertisingInsights

Sensor Tower at the Ballot Box. The US Presidential election is in full swing as both candidates have shifted digital ad strategy to specific states, and messaging to pull in those voters still on the fence. Our VP of Insights, Seema Menon Shah, sat down with the Schwab Network's #WatchList to discuss what our data is showing and how the candidates have reacted to this turbulent election cycle. What channels are they spending on? What types of ads and creative keywords are the campaigns pushing? The data doesn't lie. Check out the full segment below: https://ow.ly/Yfb650TBS64 #PoliticalAds #DigitalAdvertisingInsights #DigitalAdStrategy

If you think you know digital advertising, you’re going to want to read this. ?? Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: ????Social Advertising - Social ad spend climbed 15% YoY so far ?? OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY ??? Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier ?? Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% ?? Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B ?? And more! Click the link to download our 2024 State of Digital Advertising Report: https://bit.ly/4dpbO7G #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions