Sensor Tower

Pssst...It's coming - The State of Mobile 2025. The industry's foremost report on the mobile industry, featuring the latest market trends, industry insights, best practices, and top charts spanning 10 industries and 22 markets, is set to release in January. But, you can get it before anyone else. Don't be the last one to read it. Pre-register now: https://bit.ly/3ADkZ7j #StateOfMobile #MobileInsights #MobileMarketInsights #CompetitiveInsights

Q3 2024 was one for the record books as global consumer spend reached $38B, up over $4B YoY, and an increase of nearly $2B from the previous high in Q2 2023. In fact, Q3 marked record highs across the digital economy, from digital advertising to mobile devices, with worldwide consumer spend on mobile hitting the $100B milestone on Sept. 5th - a full month before surpassing it in 2023. But, how do trends for games vs. apps break down, as well as spend by region? Check out our blog and download our full Q3 Digital Market Index report for even more insights into the record setting quarter, here: https://bit.ly/40N08ci #DigitalMarketIndex #MobileInsights #DigitalAdvertisingInsights #ConsumerSpend #CompetitiveInsights #RetailMediaInsights #RetailMediaNetworks #MobileSpending #DigitalEconomy #DigitalMarketTrends

Retail Media Monthly: #Walmart Pressed Play on Toy ads It was a monster month of September for toy advertisers with a 10x surge in impressions at Walmart - even higher than 2023's #BlackFriday and holiday peaks - rising to the 4th most heavily advertised category at Walmart, up from 26th in August. Social media accounted for 95% of toy impressions on Walmart's #RetailMediaNetwork with strong focus on TikTok and Snap Inc. with Mattel, Inc. Pixar earning all Sept. impressions on TikTok as Walmart showcased their express delivery service on YouTube. Want to see more #RetailMedia insights for Walmart, including how their "Freak Out!" campaign broke into a dance-off between products? Check out our latest blog post here: https://bit.ly/4eBPUyy #DigitalAdvertisingInsights #CompetitiveInsights #DigitalAdvertising #Walmart #RetailMediaImpressions

We're proud to collaborate with AppsFlyer for The India Festive Guide 2024! If you can believe it, the holidays are right around the corner, and we've got the festive mobile and digital insights to prepare you. Packed with analysis on 3.5 billion installs and 2 billion remarketing conversions, the guide provides actionable insights across Shopping, Gaming, Entertainment, Finance, Travel, and more! Download the report here: https://ow.ly/oRxg50U7w0g #AppsFlyer #SensorTower #IndiaFestiveGuide #FestiveMarketing #GrowthInsights #CompetitiveInsights

Are you headed to BattleFin London next week? It's a different kind of Battle of Britain, as our team will be waiting to arm you with the mobile and digital insights your company needs to make it's most important strategic decisions. How does your company measure prospective investment decisions? Does your data show how much your portfolio companies are spending on digital advertising? Can it tell you app downloads or if Monthly Active Users are increasing or decreasing? Our market-leading insights can. Let our data be your weapon of choice. Stop by Booth 33 or schedule a meeting in advance: https://lnkd.in/dRMH2q6P #BattlefinLondon2024 #FinanceApps #DigitalAdvertising #MobileInsights #CompetitiveInsights

Want to know what's more satisfying than #Thanksgiving dinner? Digesting all the insights in our latest Q3 2024 Digital Market Index Report. From #DigitalAdvertising shifts to #MobileMarket trends to the #RetailMedia explosion, keeping tabs on where your competition is pouring their digital budgets - and where your audience is spending their time - can make all the difference. But, don't worry, we've got the gravy on: ?? The Mobile Market - 12.4% YoY consumer spend jump ?? Consumer Spend - US hit a record $13B ?? Top Categories - Productivity (helped by AI) + ?? Market Analysis - US hit a record $13B in consumer spend ?? Top Apps - Playing the long game on Short-Form Drama apps ?? Top Games - Honor of Kings leads 6 titles above $400M ?? Digital Advertising - including our newest channel, Reddit, Inc. ? And more! So, put down that wishbone...it's already been granted. Download our Q3 2024 Digital Market Index Report here: https://bit.ly/4eo4xW5 #DigitalInsights #MobileInsights #RetailMediaInsights #CompetitiveInsights #GlobalSpend #DigitalTrends #DigitalMarketing

We had a blast at the Association of National Advertisers Masters of Marketing conference last month, showcasing our #DigitalAdvertising, #AudienceInsights, and #RetailMedia data to all those who braved the hallway (translation - gauntlet) of booths in Orlando. And a special thank you to everyone who took a moment to tell us what persona they most identified with, and help us contribute to FEMA's relief efforts after the hurricanes. Because, no matter the apps we open, or ad impressions we see, there are real people behind every persona. For those who like to keep track of the numbers, our contributors identified themselves as: ???????? Parent - 19.4% ??? Sports Fan - 13.8% ?? Outdoor Enthusiast - 13.8% ?????? Home Cook - 13.8% ?? Moviegoer - 13% ??? Shopaholic - 12% ?? Fashionista - 7.4% ?? Fast Foodie - 6.4% And, if you're looking for more digital insights, or want to talk about how our digital advertising, mobile and retail media data can help you make your most important strategic marketing decisions, please don't hesitate to reach out. We look forward to joining again next year! #ANAMasters #ANAMasters2024 #DigitalInsights #CompetitiveInsights

Retail Media Monthly: Coca-Cola and Oreo, BFF's Two iconic brands, one unexpected pairing. Promoting the September release, The Coca-Cola Company executed a robust #RetailMedia campaign, generating 75M impressions across eight different retail media networks, leveraging four different channels (TikTok, Facebook, Instagram, & Display). With Walmart playing the lead role, accounting for 69% of impressions, the brands dipped their coca-cola-cookie into a mix of big-box stores, grocery chains, and drugstores as Meijer and Walgreens tempted shoppers close to the point of purchase with on-site display ads. Want more Retail Media Insights into this cookie-cola-co-marketing-campaign-combination (say that 5 times fast)? Check out our newest Retail Media Monthly blog post here: https://bit.ly/3O5evkK #OreoCookie #CocaCola #DigitalAdvertising #CompetitiveInsights #CoMarketing #RetailMediaInsights

Our very own Matheus Santos represented Sensor Tower at the 2nd annual #AppValley event in Brazil last month. What a great opportunity to showcase how our data and insights can help leverage Apple Search Ads and improve apps campaigns during key shopping events. Thank you to Appnext and Newton for hosting, our partner AppsFlyer, and to all those who attended. So amazing meeting everyone in person and we can't wait for next year. #iOSAppMarketing #AppGrowth #AppStore #ASO #Apple #iOS #AppStoreOptimisation #PaidAds #MobileMarketing #AppMarketing #OrganicRanking #ASA #CPP #Brazil #PPC #AppleSearchAds #CompetitiveInsights

As attention spans wane, short-form video is surpassing user – wait, did we already lose you? Bear with us. Our on-demand webinar explores how advertisers can leverage the power of short-form video and adapt to shifts in consumer behavior, platform engagement, and competitive ad strategies across social media. Do we still have your attention? Great. Download the webinar with our VP of insights, Seema Menon Shah and Sr. Insights Manager Abraham Yousef for – did we lose you again? Better data comes from real people. Download the webinar here: https://bit.ly/40yloCj #Webinars #SocialMedia #CompetitiveInsights #VideoMarketing #DigitalAdvertising #MobileApps