Sensor Tower

A couple of weeks ago our mighty Sensor Tower engineering team made the trek to Istanbul, Turkey for their 2024 offsite. It was a great week of building, collaboration, co-working, learning, and even a little bit of fun sailing on the Bosphorus River - not that coding and building amazing products isn't fun. So proud of how far we've come as a team and company. Also, the Istanbul cats were very gracious hosts. We're pretty sure one of them actually adopted our engineer ?? #Istanbul #SensorTowerCulture #SensorTower #OffsiteEvent #TechLife #CatNapped

With the landmark case allowing online sports betting in the US in 2018, the betting landscape continues to evolve as new (cough) "players" enter the market. While FanDuel and DraftKings Inc. are still the dominant presence, newcomer #ESPNBet has been gaining market share as the app set a record for downloads in November, 2023 for one month. But while some states are still holdouts, examples like North Carolina, which legalized online gambling in March, 2024 saw big spikes in downloads after massive social ad spend from DraftKings, a trend that is all but certain to continue as more states legalize. Want more insights on the top sportsbooks? Check out our blog here on the US sports betting landscape and download our full report, Beating the Spread: 2024 Sports Betting Landscape: https://bit.ly/47kNnXE #SportsApps #Sportsbetting #DigitalAdvertising #DigitalInsights #MobileInsights #OnlineBetting #MobileGambling

Retail Media Networks are transforming the advertising industry. And with an estimated total US retail media ad spend hitting $130B by 2028 (up from $55B this year), retail media would represent nearly a quarter of all US media spend. As the uncertainty over the cookie looms, and e-commerce growth booms, Supermarkets are among the first to step onto this speeding locomotive, building their own retail media networks to strengthen relationships with brands and consumers, as well as building a new, high-margin revenue stream. Our latest blog, The Rise of Retail Media Networks: What Supermarkets Need to Know, analyzes onsite, offsite, and in-store retail media, and key benefits like: ?? Access to first-party data ?? Measurement and accountability ?? Proximity to point of sale ?????? Omnichannel opportunities ?? And more! Want to get the full scoop? Check out the blog here: https://bit.ly/3AQnNOa #RetailMedia #RetailMediaInsights #DigitalInsights #RetailMediaNetworks #Supermarkets #EcommerceGrowth

Sensor Tower at the ballot box: 55 days and counting As Vice President Harris and former President Trump take the stage for tonights US Presidential debate, we wanted to see what keywords and phrases have been used most often in their digital advertising in August. Not surprisingly, Pathmatics (By Sensor Tower) advertising insights show the candidates names topped each of their lists, as well as keywords, "Donation" and "Support". But, diving deeper into Trump's ad text, we find multiple variations of his recognizable catch phrase, "Make America Great Again" as well as "Radical Left," "Border," and "Dangerously liberal Kamala." For the Harris campaign, creative keywords referencing policy issues like, "Health Care," "Reproductive freedom, "Homeowners," and "Tax" stand out. However, One noticeable, nearly absent word or phrase in Trump's ads are references to his running mate, JD Vance, while text like, "Tim Walz," "Governor Walz," and "My running mate," show up in Harris' ads in higher volume. One primary reason for this is while Vance was named in mid July, Walz wasn't named until August 9th, making it a priority to get his name into ads and introduce him to the voting pool. But, while ad messaging is a primary way to reach voters, all eyes will be on the candidates tonight. And judging by the aftermath of the last Presidential debate, we'll be awaiting September's round of digital ads and keywords. Stay tuned for more digital advertising insights as the race for the White House nears the final stretch. #PresidentialDebate #DigitalAdvertising #DebateNight #DigitalInsights #PoliticalAds

Sensor Tower's monthly gaming pulse has arrived with trends, top charts, and leading games across countries for August. Fairlight Games' #AFKJourney leads the big movers this month, up two spots to #6, by worldwide revenue growth, driven by a successful launch in Asia on August 8th. While the game initially found traction in western markets following it's March, '24 release, breaking into the top 5 download rankings in the US, France, and Germany, it also topped share of voice (SOV) across Asian markets on YouTube after extensive advertising. But the Summer months turned up the heat with a ten-fold MoM revenue increase, 70% coming from new markets. Want to see who ranked #1 in August in key metrics, what the top in-app events were, and more insights? Check out our August mobile gaming pulse: https://bit.ly/4ge4caL #MobileGaming #AppInsights #MobileIntelligence #GameTrends

Crypto is “in” again, and our VP of Insights, Seema Menon Shah, hit up The Watch List on the Schwab Network to talk about the surge in crypto through the first half of the year. Monthly active users are up 30% across alt currency apps YoY as newer exchanges begin to gain share after the void left by FTX, as well as crypto earning ETF status. Download growth is also up substantially as new users are dipping their toe into the new money. Not that old money isn’t cool anymore – that faded wallet outline on your jeans pocket might have something to say on the subject. But if you’re interested in digital wallets, check out Seema’s appearance here: https://ow.ly/yWZY50TgGOI #CryptoInsights #DigitalCurrency #CryptoTrends #AppInsights #CryptoApps

Sensor Tower at the ballot box: 61 days and counting. With both the Harris and Trump campaigns pouring big money into digital advertising, their ultimate goal, like any advertising, is how many people are looking, and from where? Between July 19th, when President Biden ceded his run to Harris, to August 24th, both campaigns drew the most impressions, by far, from YouTube, with Harris gaining 49% and Trump 59% of their impressions from the channel. With heavy spend in Facebook and Instagram Harris is also seeing higher impression share in both of those channels, while Trump gained 23% of his impressions from Twitter, a channel Harris hasn't invested in as of yet. It's still important to note, as we've pointed out previously, that the Harris campaign has also outspent the Trump campaign in digital advertising, nearly 7:1 in this time frame, with total impressions favoring Harris at over 4.6B to Trump's 703M. But, the data doesn't lie as both campaigns might consider investing even more on YouTube in the coming months. Stay tuned for more digital advertising insights as we head into the November election. #DigitalAdvertising #SocialMediaAdvertising #DigitalAdvertisingInsights #PoliticalSpend

Exciting news! Pathmatics (By Sensor Tower) now supports TikTok for Japan, Brazil, and Mexico as we expand our advertising insights globally. This opens a major channel for competitive insights in these regions, allowing you to see ad impressions, spend, creatives, video duration breakdown, and spend by geography. Discover how your competition is advertising across the social channel, what their creative strategy is, and how much budget they're investing. And, if you come across an ad with a #trending tune that makes you get up and dance, well, that's just a bonus. Want to see how TikTok advertising data in Japan, Brazil, and Mexico can help your business? Head to sensortower.com to learn more. #CompetitiveInsights #DigitalAdvertising #TikTokJapan #TikTokBrazil #TiktokMexico #TiktokMadeUsDoIt

Even though the UK online betting market is mature in comparison to the US, that hasn't slowed down growth. In fact UK sportsbook app downloads have nearly doubled in the last year, with the top three proving they're still a top bet with bet365 up 132%, Paddy Power +141%, and #SkyBet +110%. Want more insights, including how BetMGM has started to eat away at UK market-share, an analysis on the Euros, a global perspective on the UK and US markets, and much more? Check out our latest blog and report, Beating the Spread: 2024 UK Sports Betting Landscape: https://bit.ly/3XbXx8c #Sportsbooks #UKBettingApps #MobileApps #MobileSportsbooks #AppInsights #SportsBettingUK #MobileGaming

Want in on the action? You’re not the only one. Mobile sports betting has seen massive growth across the globe, up 25% in the US, +15% in Europe, +22% in Latin America, +25% in Asia, and a searing +398% in Africa over the last twelve months. Our latest report – Beating the Spread: 2024 Sports Betting Landscape – examines the explosion of sports betting apps, primarily across the US and UK, as mainstays like FanDuel and DraftKings Inc. continue their domination across markets. However, with plenty of players in the game, and major acquisitions in the last year, the underdogs aren’t too far behind. Check out the report to see the evolution of the sports betting market, how brands are positioning themselves creatively and strategically, how demographics are influencing market dynamics, and much more. Think you can find better insights? We wouldn’t bet on it. Download the report here: https://bit.ly/3Z2RzZN BetMGM Caesars Entertainment bet365 #Flutter #ESPNbet #MobileGaming #SportsBetting #BettingApps #MobileInsights