Sensor Tower

Have you read our read our 2024 State of Digital Advertising Report yet? Have your competitors? Our most comprehensive report of the year analyses the top trends in Social Advertising, #OTT, #RetailMedia, Category Spotlights, and how key events like the Olympics and Euro Championship faired in brand partnerships and digital advertising in 2024. ?? Here's a taste: US ad spend on social channels climbed 15% YoY so far in 2024, with Facebook, YouTube, and TikTok accounting for the majority. In fact, ad spend growth on social channels have outpaced OTT and Desktop and Mobile Display. Want to see more insights on everything digital advertising for the first half of the year? Check out our blog post and download our full report here: https://bit.ly/3Nkp1UA #DigitalAdvertising #DigitalAdInsights #CompetitiveInsights #StateOfDigital #SocialAdvertising #Olympics #EuroChampionship

Headed to the Association of National Advertisers Masters of Marketing in Orlando, Oct. 21st? More importantly, has your audience gone missing? We can help you find them. Did you know Fast Foodies (those who often order fast food online) see 32% of their ad impressions on Facebook? Did you know they're also 672% more likely to identify with the Moviegoer persona? And how is your company leveraging Retail Media Networks? Our team will be onsite and would love to talk about our exclusive Digital Advertising, Retail Media, and Audience Insights data, powered by Pathmatics (By Sensor Tower). Let us show you the full customer journey, what digital channels your competition is utilizing, and where your marketing budgets will have the most impact. Because your audience isn’t missing. You just haven’t found it yet. Want to chat with our team? Stop by our booth or book some time in advance with this link: https://bit.ly/3YigGaA Can’t wait to meet you in Orlando! #DigitalAdvertisingInsights #ANAMasters #ANAMasters2024 #FindYourAudience #RetailMediaInsights #data

Much like the refined sugar in your favorite bag of Halloween candy, grocery brands are refining their ad strategies and leveraging #RetailMediaNetworks to engage audiences more effectively. Confectionary brands typically follow seasonal patterns tied to key holidays like Valentine's Day, Easter, Halloween, and the winter holiday season, to capitalize on consumer demand. Case in point: Halloween '23, where ad spend in the category saw a substantial MoM increase of 53%, driven by brands like Lindt & Sprüngli USA, #M&Ms, and The Hershey Company's #Reece's, which boosted investments by 168%, 121%, and 110% respectively. But which Retail Media Networks came out on top for sweet ad impressions - Target, Walmart, Five Below, Walgreens? Don't let us keep you in a sugar soiree of sweet suspense. Check out our latest report packed full of insights on the partnerships confectionary brands are forging with Retail Media Networks. Read the report here: https://bit.ly/3zOVoaY #RetailMedia #HalloweenBrands #SeasonalAdvertising #DigitalAdvertising #CompetitiveInsights #HolidayAdvertising #GroceryStores

Groceryshop is next week and we're hungry to meet up and talk about our Retail Media and Digital Advertising Insights. How is your competition leveraging Retail Media as part of their omnichannel marketing? What Retail Media Networks should you choose for the best ROI? Don't settle for medi-okra data. Checkout a demo and lettuce show you how we can optimize your marketing budget, analyze your competitors' creative strategies, and identify where your audience is seeing your ads. Im-popsicle, you say? Romaine calm, we've got you. Click the link to schedule some time with our tea-m: https://ow.ly/aWKX50TCSCe #GroceryPuns #RetailMedia #GroceryShop2024 #CompetitiveInsights #DigitalAdvertisingInsights

Sensor Tower at the Ballot Box. The US Presidential election is in full swing as both candidates have shifted digital ad strategy to specific states, and messaging to pull in those voters still on the fence. Our VP of Insights, Seema Menon Shah, sat down with the Schwab Network's #WatchList to discuss what our data is showing and how the candidates have reacted to this turbulent election cycle. What channels are they spending on? What types of ads and creative keywords are the campaigns pushing? The data doesn't lie. Check out the full segment below: https://ow.ly/Yfb650TBS64 #PoliticalAds #DigitalAdvertisingInsights #DigitalAdStrategy

If you think you know digital advertising, you’re going to want to read this. ?? Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: ????Social Advertising - Social ad spend climbed 15% YoY so far ?? OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY ??? Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier ?? Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% ?? Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B ?? And more! Click the link to download our 2024 State of Digital Advertising Report: https://bit.ly/4dpbO7G #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions

To cookie or not to cookie? It’s a question that Google has struggled to answer over the last four years. ? Since 2020 the digital advertising industry has been bracing for a fundamental transformation: the demise of the third-party cookie. With #Chrome as the most popular web browser in the world, representing roughly 65% market share, this seismic shift had the potential for massive implications. However, with Google canceling plans in July, 2024 in favor of more privacy controls, it’s left marketers with uncertainty on their data strategies. Retail Media is one of the more promising first-party data solutions as it allows advertisers to leverage that data directly from retailers. Even if the cookie survives, privacy concerns as well as regulatory pressures could still impact Google’s long-term decisions. Do you have a backup plan? Want to learn more about Google’s decision, the history of the cookie, and how #RetailMedia can help your data anxiety level? Check out our latest blog: The Cookie Phaseout That Never Was: What’s Next for Marketers? https://bit.ly/3XOJvd0 And, if you’re going to be at Groceryshop next week, we'd love to meet. We’re personally looking forward to hearing Udyan Khanna and Raquel Navarrski talk about Retail Media planning and strategies - and we’d love to chat about how our exclusive Retail Media Insights could benefit your most strategic marketing decisions. #GroceryShop2024 #RetailMediaNetworks #RetailMediaInsights #CompetitiveInsights We’ll see you in Vegas!

We’re incredibly proud to be sharing our story across the globe with our latest 'Better Together' events in London and Tokyo this week. The joining of data.ai (by Sensor Tower) and Sensor Tower has created a massive opportunity for us to build and begin executing our vision for the future, and for our customers to see, firsthand, our commitment to bringing them the best products and highest quality data. Thank you to our customers who joined us in person, and everyone who continues to be a part of this journey. Now, on to New York! #BetterTogether #DigitalAdvertisingInsights #MobileAppInsights #CompetitiveInsights #TheFuture

Are you going to be at Association of National Advertisers Masters of Marketing on October 27th? And, are you hungry? We've got just the thing to fill you up - Retail Media Insights. Do you know how your competition is using Retail Media? Uber Eats' Retail Media Network ranked #1 in impression growth in July, up 246% YoY. Driving impressions - Domino's who celebrated their availability on the network by giving away $10M in free pizza, earning 156M impressions, and making it the 2nd largest activation across all RMN's for the month. Let us show you why Retail Media should be at the top of your Marketing budgets. Stop by our booth, or click the link to schedule a chat: https://lnkd.in/gDPxBnCn We'll see you in Orlando! #DigitalAdvertisingInsights #DigitaAdvertising #ANAMasters2024 #ANAMasters

Are you going to be at Groceryshop in Las Vegas, Oct. 7th? The Sensor Tower team will be on-site and ready to chat about everything on our Instacart list...including a healthy dose of #RetailMediaInsights. We'd love to talk to you about how our mobile and digital advertising and Retail Media data can help you make better decisions with your marketing budget, and how Retail Media is changing how advertisers approach omnichannel campaigns. We're also looking forward to hearing Linara Zakirova, MBA, DTM from The Coca-Cola Company talk about Innovative Retailer-Brand Partnerships. Over the years, we've all had a story to tell about #CocaCola. In fact, check out our SVP, Innovation & Strategy Ian Simpson, tell our own brand (pun intended) of Coke story, below. Want to book some time with our team at the conference? Click this link: https://ow.ly/HqPe50TtTiu #RetailMedia #DigitalAdvertisingInsights #MobileInsights #GroceryshopLasVegas #InnovativeRetailerBrandPartnerships #OmnichannelCampaigns