SENSESBIT Global

If you still think a sensory study and a market study are the same, it’s time to clear that up! ??? Choosing between one or the other can completely change your results, and since this isn’t the first time we’ve encountered this confusion, we’ve prepared an article to break down their differences and help you make the right decision?? ???Find out more here: #SENSESBIT #SensoryAnalysis #MarketStudy #SensoryStudy #Newsletter

If you thought spiciness was a flavour, you’ve got it wrong. Just like the astringency of tea, the burning sensation of alcohol, or the fizziness of champagne, spiciness isn’t a flavour: it’s a trigeminal sensation ??? ?? Did you know that? ?? #SensoryCuriosity #SensoryAnalysis #SENSESBIT #TrigeminalSensation

We know your cream is effective, but… is it truly pleasurable? Offering a complete experience is no longer optional. Consumers don’t want to choose between efficacy and enjoyment; they seek products that deliver results while transforming their routine into a moment of well-being ??♀??? The rise of self-care has pushed the cosmetics industry beyond functionality, integrating sensory science to turn skincare into a true ritual. Find out more in our latest article ?? #SENSESBIT #SensoryAnalysis #Cosmetics #Newsletter

?? How a yoghurt producer proved to be better than the leading brand and increased sales by 200%. ?? The challenge: A dairy company aimed to enter the market with a new range of natural yoghurts. However, they faced a problem: consumers trusted the leading brand and were reluctant to try a new option. Additionally, distributors hesitated to allocate shelf space without proof that the product had potential. They needed a data-driven strategy to demonstrate that their yoghurt not only competed but outperformed the leader. ?? The discovery: With SENSESBIT, the producer conducted a comparative study between their yoghurt and the leading brand. The results revealed that: ? 70% of consumers preferred their yoghurt in blind taste tests, highlighting its creamier texture and natural flavour.? ? Brand perception had more influence than actual quality in purchasing decisions.? ? Distributors showed greater interest when presented with concrete data on consumer preference. ?? The solution: Armed with this data, the yoghurt producer implemented an effective strategy: ?? Evidence-based marketing: They leveraged the test results to strengthen their communication and stand out in the market. The findings were integrated into packaging and campaigns to encourage product trials. ? ?? Negotiation with supermarkets: They presented consumer preference data to persuade retailers to stock their yoghurt in more locations. ?? The results: ? Sales increased by 200%, exceeding initial projections.? ? Revenue grew by €100,000 in the first year. ? Return on investment (ROI) of 300%, meaning €3.00 in additional revenue for every euro invested in SENSESBIT.? ? Expanded supermarket presence, securing 50% more shelf space in key retail locations. ?? Key takeaway: In the dairy industry, consumers tend to choose what they already know. However, sensory analysis can be the key to breaking barriers, gaining credibility, and accelerating the growth of a new product. ?? Want to prove that your product is better than the competition? Let’s talk! #SENSESBIT #SensoryAnalysis #SensorySoftware #SuccessStory #DairyIndustry

They say perfection doesn’t exist...?but in the sensory world, we spend our lives chasing it. And when it comes to selecting tasters, the challenge becomes even greater. This week, we’re revealing the key secrets to building an efficient and precise tasting panel. Because even if perfection doesn’t exist…?the ideal taster for each situation does??? #SENSESBIT #SensoryAnalysis #TastingPanel #Taster #Newsletter

In the industry, consistency is synonymous with trust, and this can sometimes pose a great challenge. Discriminative tests help us detect even the most subtle differences between batches, ensuring that products reach the consumer with the same sensory properties as always. This week, our colleague Sara Domínguez Torres shares a common case in the sector where these tests take the spotlight ?? Don't miss it! ?? ?? #SENSESBIT #SensoryAnalysis #DiscriminativeTests #FoodIndustry #Quality #Innovation

Taster validation is one of the most important aspects of product evaluation. Here are?three key parameters?you must keep under control to ensure reliable results in your sensory panel???? ???Get the full playbook here:?https://lnkd.in/dN6mGWSB #SENSESBIT #SensoryAnalysis #SensorySoftware #TrainedPanel #Tasters

Being part of an expert tasting panel is a unique experience, and our colleague Irene Cid Palomo knows it firsthand. That's why this week, she wanted to share her adventure in our newsletter, telling you all about her experience. And you, have you already joined a session? We’re waiting for your comments! ?? #SENSESBIT #SensoryAnalysis #TastingPanel #Newsletter

KFC has gone from being the "shoe store" of fast food to proudly competing with its fries ???? For years, its product was the perfect target for criticism on social media: “They taste like wet cardboard,” “They look like the sole of a shoe”... It took them some time to understand that their fries needed to be not only edible, but also irresistible. So how did they make this shift? By applying sensory analysis. This doesn’t just mean adding salt and spices; it involves analyzing the flavor, texture, aroma, color… always monitoring consumer acceptance levels. The goal isn’t just to create a product, but an experience. ?? But the story doesn’t end here. KFC showed that even the worst criticisms can boost a brand: they gave away tons of fries to go viral and turned those opinions into memes. If KFC could turn this major issue into an opportunity… what are you waiting for to make your own sensory revolution? ?? #SensoryAnalysis #SensoryMarketing #Innovation #KFC #SENSESBIT

Did you know that we perceive smells and aromas in different ways? Discover all the details in this week's article, written by our CPO, Andrés Martínez Sánchez?? #SENSESBIT #SensoryAnalysis #Senses #Newsletter