Sendero Provisions Co.

A little Sendero Provisions Co. "Wild West" in the newest WILDSAM October issue. Rad publication, even radder people. Stoked to partner with good amigos! Taylor Bruce Philip Jankoski Tom Rendell. Especially fun hangin' next to the Turtlebox Audio crew 🤠 Yeehaw.

It’s been a few weeks now but another one for the books. ✅ Earlier this month led the journey to West Texas - always a vibe and the perfect setting! Had the privilege of capturing these images for Sendero Provisions Co. weaving creativity into every frame. (Got a little creative on the garments to keep yall guessing 😉) Of all my creative endeavors, being behind the camera taking photos is one of my favorites. Super proud of everyone’s efforts; the result couldn’t have been better. This trip was amazing. Big plus - having the opportunity to share these moments with my incredible creative team, making it all the more meaningful. Happy that we were able to be together for this. Forever grateful to the talent, entire staff, and all of the teams working behind the scenes to bring these projects to life. Onward and upward yall 🍻 Hunter Harlow Keely Kalisuch Jenny Passavant Ryan Case Mike Lawson Annie Wilde Garrett Huls Sidney Fowler Harrison Rankin Nate Landreth, CPA Byron Bergsto Abhisek Magan Dedra Smith

Super stoked to welcome Dedra Smith to the Sendero Provisions Co. Graphic's team! Dedra joins us from all the way in Arizona, and she's got a major knack for all things Wild West. If you haven't seen her awesome work on IG, I highly recommend it! https://lnkd.in/gqBazSzw Welcome to the team, Piki! Yeehaw.

Action. Packed. We’re fly fishing junkies. Are we pros at it? Nope. Do we take it super seriously? Obviously not 🤣 We do it a bit different to say the least… Sendero Provisions Co.’s roots are the “anti-brand” mindset. We don’t take anything too seriously, we make what we want, and we have fun doing it. Streamer Slam turned the dial up to 11. All of our amigos, from all walks of life, experiencing it like we do it. Three days on the Colorado River, fine Texas BBQ and beverages, and nothing but a rip-roaring good time was had.

New Sendero Provisions Co. EVP of Merchandising & Design Ryan Case has an impressive resume. The outdoor lifestyle apparel brand has been expanding in the surf and action sports space.

The FIRST Annual Sendero Provisions Co. Streamer Slam is in the books! Turns out bringin’ a bunch of amigos to the río for one big party makes for a daggum good time! Two days of slingin’ flies, fine Texas BBQ, good drinks, and plenty of laughs and memories we won’t forget. Massive “thank you” to all the amigos - new and old - for joining us, and making this event one for the record books. 🤘 Turtlebox Audio Lone Star (Pabst Brewing Company) Epic Western Cocktail Co. Balcones Distilling BOTE The James Brand Costa Sunglasses Epic Fly Fish CHAMA Chairs, LLC Fender Musical Instruments Corporation PAKMULE YETI Helberg Barbecue Colorado Angling Company

I could not be more excited to welcome my brother Ryan Case to the Sendero Provisions Co. family as our Executive Vice President of Merchandising and Design. I say "family," because that really feels like what we're building these days. Ryan and his own family truly represent what it means to be "Sendero," and I can't wait to see him leave his mark and legacy on what he builds here with us. Ryan's a veteran product leader with 20+ years of lifestyle, action sports, performance, outdoor and sportswear industry experience across footwear, apparel and accessories. He's held roles in product management, merchandising, design, sales, marketing and retail for brands such as Converse, Adidas, Puma, Crocs and Dickies. I speak for all of us here at Sendero, that we're beyond honored, grateful, and excited to be included with brand names such as those, and excited to see the department and teams that Ryan builds. Welcome to the team, amigo! Yeehaw.